This document provides information about an individual, Calynn Krieger. Calynn Krieger holds the position of Account Director. The only other information provided is Calynn Krieger's name and job title as Account Director.
The document appears to be notes from a presentation given by Jay Wolff, president of Odopod digital agency. It discusses Odopod's work with clients, trends in the digital marketing industry toward combining brand strategy and technical expertise, and what clients can do to ensure success of digital projects including prioritizing execution over innovation, understanding trade-offs, learning to iterate, and embracing a "live in beta" philosophy.
Designing iPad Interfaces - new navigation schemasLynn Teo
The document discusses design considerations for touch interfaces on the iPad. It notes that touch interfaces remove ambiguities, leverage natural forms of interaction, and can be designed to be intuitive based on common constructs and physical experiences. The document advocates for navigation schemas that use familiar concepts from the web, are simple with visual affordances and user feedback, and include in-context instructions to ensure learnability. Overall, the best interface designs will have navigation that is relatable, discoverable and learnable for the new capabilities of the iPad touchscreen.
WhatsApp Business Messaging Forecasts, by country 2018-24mobilesquared Ltd
This document provides a summary of the "Global WhatsApp Business Messaging Forecasts by Country 2018-2024" report. The report projects WhatsApp's business messaging growth over time by splitting its 2 billion users across nearly 200 countries and markets. It forecasts metrics like business app users, message volumes, and spend from 2018-2024. The full report is available for purchase and contains forecasts at the country/regional level for business messaging traffic, interactions, and value chain spending.
Presented at International Telecoms Week, 24th June 2019, Atlanta. New forecasts from Mobilesquared show RCS growth will accelerate to add 1.15 billion users and achieve scale by end 2020, with hockey stick P2A revenue growth predicted for 2022
This document discusses business messaging trends and forecasts. It finds that while mobile operators currently dominate business messaging revenues through SMS, over-the-top (OTT) apps like WhatsApp have much higher average revenue per user (ARPU) and represent a significant threat. The number of potential users for rich communication services (RCS) is growing but still lags SMS and OTT apps. Under certain forecast assumptions, WhatsApp revenues from business users alone could reach $10 billion by 2023 and surpass SMS ARPU by 2021, representing a major revenue opportunity that currently bypasses mobile operators.
Why the opportunity for RCS is now: RCS Business Messaging market forecasts t...mobilesquared Ltd
Mobilesquared reveals latest RCS business messaging market forecasts, at Mobile World Congress Barcelona, 2019. Includes forecasts to 2023 for consumer engagement frequency by month, business messaging revenues, top 10 mobile operators by business messaging revenues, impact of WhatsApp on mobile operators and more.
The Future of Business Messaging by Nick Lane, Chief Insight Analyst, Mobiles...mobilesquared Ltd
Presented at the GSMA Awareness of Business Messaging Lab #19, New Jersey, USA, November 15th 2018, Mobilesquared's Nick Lane outlines the scope of the global business messaging opportunity for brands, and delivers an overview of market size and key trends.
UK RCS Workshop - Mobilesquared "The future of business messaging"mobilesquared Ltd
Mobilesquared's Chief Data Analyst, Gavin Patterson, previews data from the "Global RCS Forecasts 2018-2023 Databook" report, published November 2018. Presented at the UK RCS Workshop, 18th October 2018.
The document appears to be notes from a presentation given by Jay Wolff, president of Odopod digital agency. It discusses Odopod's work with clients, trends in the digital marketing industry toward combining brand strategy and technical expertise, and what clients can do to ensure success of digital projects including prioritizing execution over innovation, understanding trade-offs, learning to iterate, and embracing a "live in beta" philosophy.
Designing iPad Interfaces - new navigation schemasLynn Teo
The document discusses design considerations for touch interfaces on the iPad. It notes that touch interfaces remove ambiguities, leverage natural forms of interaction, and can be designed to be intuitive based on common constructs and physical experiences. The document advocates for navigation schemas that use familiar concepts from the web, are simple with visual affordances and user feedback, and include in-context instructions to ensure learnability. Overall, the best interface designs will have navigation that is relatable, discoverable and learnable for the new capabilities of the iPad touchscreen.
WhatsApp Business Messaging Forecasts, by country 2018-24mobilesquared Ltd
This document provides a summary of the "Global WhatsApp Business Messaging Forecasts by Country 2018-2024" report. The report projects WhatsApp's business messaging growth over time by splitting its 2 billion users across nearly 200 countries and markets. It forecasts metrics like business app users, message volumes, and spend from 2018-2024. The full report is available for purchase and contains forecasts at the country/regional level for business messaging traffic, interactions, and value chain spending.
Presented at International Telecoms Week, 24th June 2019, Atlanta. New forecasts from Mobilesquared show RCS growth will accelerate to add 1.15 billion users and achieve scale by end 2020, with hockey stick P2A revenue growth predicted for 2022
This document discusses business messaging trends and forecasts. It finds that while mobile operators currently dominate business messaging revenues through SMS, over-the-top (OTT) apps like WhatsApp have much higher average revenue per user (ARPU) and represent a significant threat. The number of potential users for rich communication services (RCS) is growing but still lags SMS and OTT apps. Under certain forecast assumptions, WhatsApp revenues from business users alone could reach $10 billion by 2023 and surpass SMS ARPU by 2021, representing a major revenue opportunity that currently bypasses mobile operators.
Why the opportunity for RCS is now: RCS Business Messaging market forecasts t...mobilesquared Ltd
Mobilesquared reveals latest RCS business messaging market forecasts, at Mobile World Congress Barcelona, 2019. Includes forecasts to 2023 for consumer engagement frequency by month, business messaging revenues, top 10 mobile operators by business messaging revenues, impact of WhatsApp on mobile operators and more.
The Future of Business Messaging by Nick Lane, Chief Insight Analyst, Mobiles...mobilesquared Ltd
Presented at the GSMA Awareness of Business Messaging Lab #19, New Jersey, USA, November 15th 2018, Mobilesquared's Nick Lane outlines the scope of the global business messaging opportunity for brands, and delivers an overview of market size and key trends.
UK RCS Workshop - Mobilesquared "The future of business messaging"mobilesquared Ltd
Mobilesquared's Chief Data Analyst, Gavin Patterson, previews data from the "Global RCS Forecasts 2018-2023 Databook" report, published November 2018. Presented at the UK RCS Workshop, 18th October 2018.
Direct Carrier Billing Market Overview and Trends: Nick Lane, Mobilesquaredmobilesquared Ltd
The document discusses direct carrier billing (DCB), which allows consumers to charge purchases and services directly to their mobile phone bill. It notes that DCB has moved from an initial "Phase I" of offerings like gambling and games to "Phase II" involving new industries like ticketing. The document provides statistics on DCB usage and consumer preferences, finding that over 800 million people are potential DCB Phase II users, with convenience being the top reason for adoption. It also highlights successful DCB partnerships and case studies around the world.
This Databook uncovers the real A2P messaging market opportunity, for the entire A2P ecosystem, from mobile operators, aggregators, service providers, and vendors. All the forecasts for the 200 countries are split out by total, grey, and white messages, and cover revenues, traffic, potential and lost revenues. It includes mobile operator spend forecasts on SMS revenue assurance platforms. And it has forecasts on average messages and revenue per subscription (split out by total, grey and white). To supplement the data, the 60-page market report provides a detailed overview of the market + key findings.
Mobilesquared's predictions and opportunities for the Premium Rate Services (PRS) industry in the UK. Full of market data, forecasts, and consumer behaviour stats.
The Premium Rate Services (PRS) market was worth £686.6 million in 2014. This presentation - based on the industry report - provides a breakdown of that spend by sector, category risk assessment, and PRS forecasts for 2015.
Everything you wanted to know about mobile commerce (and mobile retail), but ...mobilesquared Ltd
The latest presentation from mobile insight specialists mobilesquared looks at the mobile commerce and mobile retail opportunity in the UK. From mcommerce forecasts, mcommerce users broken out by gender, smartphone and tablet, consumer experience...
Mobile is Knowledge: How travel and tourism sectors can utilise mobilemobilesquared Ltd
Presentation on understanding how travel and tourist companies can make the most of mobile, delivered at the excellent Mobile Travel and Tourism Summit in London 2 Apr 214.
Mobile Operator view on Facebook's acquisition of WhatsAppmobilesquared Ltd
The document summarizes the responses from a survey of 11 mobile operators on their views of Facebook and Mark Zuckerberg's vision of a connected world. Key findings include:
- 36.4% of operators felt Facebook posed a greater threat after acquiring WhatsApp, while 27.3% felt the threat was always there
- 72.7% had always seen Facebook as a threat to their business
- 54.5% felt they had to view Facebook positively because customers demand it
- 63.6% agreed with Zuckerberg's vision in principle but felt it would only work for developing markets
- 72.7% said Zuckerberg's vision did not match their data pricing strategy which aims to offset
Creating a mobile strategy for me, myself and i, by mobilesquaredmobilesquared Ltd
Should brands use existing mobile consumer data to shape their mobile strategy or look at people's behaviour away from mobile as a means of expanding mobile time
The document summarizes mobile trends in the UK, including:
- Smartphones will hit 43.1 million users in 2012 and become the dominant device type.
- Targeted mobile advertising can reach millions of users, and 35-44 year olds represent a significant portion of mobile advert viewers and purchasers.
- By the end of 2012, there will be over 19.8 million mobile commerce users in the UK, demonstrating opportunities for monetizing mobile audiences.
This document discusses how to make money using barcodes and mobile scanning. A complete mobile barcode solution includes a scanner, code management platform, and analytics to track codes and customer behavior. Examples are given of campaigns run by companies like Taco Bell, Target, and Bloomingdale's that drove thousands of customer scans and conversions. The use of QR codes in advertising in London newspapers has grown rapidly in recent months. Mobile scanning is experiencing explosive growth worldwide and can be used to attract new customers, increase sales and conversions, and build customer loyalty and mailing lists.
Mobile devices will continue to become more powerful and ubiquitous, similar to how PCs replaced mainframe computers. Within the next 20 years, mobiles will be how most people experience the digital world. This presentation looked at mobile coupon usage which drove over 400,000 redemptions and increased customer spending, all at a fraction of the cost of traditional promotions. The speaker encouraged the audience to stay updated on future mobile trends and developments.
Roadshow Europe M&C Saatchi Mobile - Chris Cannacott mobilesquared Ltd
This document discusses the future of HTML5 and mobile apps. It provides an overview of HTML5 and what it allows for compared to earlier versions of HTML. It also describes what native apps are and how they differ from mobile web experiences using HTML5. The document then examines usage trends, showing increasing adoption of smartphones, mobile web usage, and growth in the number of apps developed and downloaded. It outlines what developers, users, and businesses want from apps and the mobile web. Finally, it predicts that both HTML5 apps and native apps will continue to be used, with convergence between the two as HTML5 adoption increases and specialization occurs based on the strengths of each approach.
Roadshow Europe A + E Networks and The Museum of London, Tom Davidson and Ant...mobilesquared Ltd
Tom Davidson is the Managing Director and Antony Robbins is the Head of Communications for Streetmuseum, an augmented reality app that allows users to see overlays of ancient Roman maps on the current streets of London. The app uses pins to show video reconstructions of Roman markets, hidden treasures, and artifacts as well as depict what the area looked like through different eras by overlaying maps from AD 240.
Beyond Reality is a European AR developer that has created an AR mobile game called AC 130 using the QCAR SDK. The game allows users to place different currency notes on the ground to view a battlefield scene and control an AC130 aircraft to shoot at targets. Development with QCAR was easy, compatible with Unity, provided high quality tracking across Android and iOS with no license fee.
This document discusses how location data from mobile devices enables new opportunities for location-based marketing. It notes that while check-ins were an early focus, the emphasis is now on driving footfall to venues using location-based ads. The document introduces Rippll as a platform that can deliver targeted ads to mobile users based on their location through technologies like geo-fencing, Wi-Fi targeting, and store targeting. It provides an example of a campaign that saw a 300% increase in click-through rates using store-targeted ads. The future of location-based marketing is also briefly mentioned.
This document provides an overview of Flurry Analytics and its services. Flurry Analytics offers free app analytics and data-driven app marketing solutions to help app developers better understand user behavior, improve retention and monetization. It provides analytics on over 330 million devices and 20 billion user sessions per month. The analytics service measures key metrics like usage, audiences and events to help developers optimize the user experience, analyze markets and track sales/ad conversions. It also has solutions for app discovery, user acquisition and monetizing via in-app advertising or purchases.
The document summarizes the findings of a study conducted by Lightspeed Research on consumers' awareness and usage of QR codes. It provides statistics showing that while over 60% of consumers are aware of QR codes, only around 30% have actually used one. The most common reasons for not using them were lack of understanding of what they are for and lack of interest. The summary provides key insights into how QR codes are being used and consumers' top experiences with them.
This document discusses how mobile network operators (MNOs) like Orange can provide brands with new marketing services beyond traditional mobile advertising. It notes that Orange has over 200 million customers worldwide. It then makes three predictions for the future of mobile brand communication: 1) Consumers will engage with brand messages if they are permission-based, targeted, promotional, entertaining and immediate. 2) Brand communication will be integrated throughout the customer journey. 3) Brands will use mobile more for direct marketing than general branding. The document provides two examples of potential marketing packages MNOs could offer brands involving couponing offers and ringback tags. It argues that MNOs can provide unique marketing assets to brands like access to customers, data,
O2 Media uses customer data to target messaging through key customer segments defined by demographics, behavior, and location. They can deliver targeted messages to segments like 16-24 year olds, families, sports fans, or shoppers based on behaviors. Location data also allows messages to be sent to customers when they are in specific proximity like at supermarkets, entertainment venues, or on their commute. Case studies demonstrate how campaigns have used these targeting capabilities, such as promoting a film to customers in supermarkets or an app launch to football fans visiting stadiums. Partnerships also help mobilize web content and track app usage.
Direct Carrier Billing Market Overview and Trends: Nick Lane, Mobilesquaredmobilesquared Ltd
The document discusses direct carrier billing (DCB), which allows consumers to charge purchases and services directly to their mobile phone bill. It notes that DCB has moved from an initial "Phase I" of offerings like gambling and games to "Phase II" involving new industries like ticketing. The document provides statistics on DCB usage and consumer preferences, finding that over 800 million people are potential DCB Phase II users, with convenience being the top reason for adoption. It also highlights successful DCB partnerships and case studies around the world.
This Databook uncovers the real A2P messaging market opportunity, for the entire A2P ecosystem, from mobile operators, aggregators, service providers, and vendors. All the forecasts for the 200 countries are split out by total, grey, and white messages, and cover revenues, traffic, potential and lost revenues. It includes mobile operator spend forecasts on SMS revenue assurance platforms. And it has forecasts on average messages and revenue per subscription (split out by total, grey and white). To supplement the data, the 60-page market report provides a detailed overview of the market + key findings.
Mobilesquared's predictions and opportunities for the Premium Rate Services (PRS) industry in the UK. Full of market data, forecasts, and consumer behaviour stats.
The Premium Rate Services (PRS) market was worth £686.6 million in 2014. This presentation - based on the industry report - provides a breakdown of that spend by sector, category risk assessment, and PRS forecasts for 2015.
Everything you wanted to know about mobile commerce (and mobile retail), but ...mobilesquared Ltd
The latest presentation from mobile insight specialists mobilesquared looks at the mobile commerce and mobile retail opportunity in the UK. From mcommerce forecasts, mcommerce users broken out by gender, smartphone and tablet, consumer experience...
Mobile is Knowledge: How travel and tourism sectors can utilise mobilemobilesquared Ltd
Presentation on understanding how travel and tourist companies can make the most of mobile, delivered at the excellent Mobile Travel and Tourism Summit in London 2 Apr 214.
Mobile Operator view on Facebook's acquisition of WhatsAppmobilesquared Ltd
The document summarizes the responses from a survey of 11 mobile operators on their views of Facebook and Mark Zuckerberg's vision of a connected world. Key findings include:
- 36.4% of operators felt Facebook posed a greater threat after acquiring WhatsApp, while 27.3% felt the threat was always there
- 72.7% had always seen Facebook as a threat to their business
- 54.5% felt they had to view Facebook positively because customers demand it
- 63.6% agreed with Zuckerberg's vision in principle but felt it would only work for developing markets
- 72.7% said Zuckerberg's vision did not match their data pricing strategy which aims to offset
Creating a mobile strategy for me, myself and i, by mobilesquaredmobilesquared Ltd
Should brands use existing mobile consumer data to shape their mobile strategy or look at people's behaviour away from mobile as a means of expanding mobile time
The document summarizes mobile trends in the UK, including:
- Smartphones will hit 43.1 million users in 2012 and become the dominant device type.
- Targeted mobile advertising can reach millions of users, and 35-44 year olds represent a significant portion of mobile advert viewers and purchasers.
- By the end of 2012, there will be over 19.8 million mobile commerce users in the UK, demonstrating opportunities for monetizing mobile audiences.
This document discusses how to make money using barcodes and mobile scanning. A complete mobile barcode solution includes a scanner, code management platform, and analytics to track codes and customer behavior. Examples are given of campaigns run by companies like Taco Bell, Target, and Bloomingdale's that drove thousands of customer scans and conversions. The use of QR codes in advertising in London newspapers has grown rapidly in recent months. Mobile scanning is experiencing explosive growth worldwide and can be used to attract new customers, increase sales and conversions, and build customer loyalty and mailing lists.
Mobile devices will continue to become more powerful and ubiquitous, similar to how PCs replaced mainframe computers. Within the next 20 years, mobiles will be how most people experience the digital world. This presentation looked at mobile coupon usage which drove over 400,000 redemptions and increased customer spending, all at a fraction of the cost of traditional promotions. The speaker encouraged the audience to stay updated on future mobile trends and developments.
Roadshow Europe M&C Saatchi Mobile - Chris Cannacott mobilesquared Ltd
This document discusses the future of HTML5 and mobile apps. It provides an overview of HTML5 and what it allows for compared to earlier versions of HTML. It also describes what native apps are and how they differ from mobile web experiences using HTML5. The document then examines usage trends, showing increasing adoption of smartphones, mobile web usage, and growth in the number of apps developed and downloaded. It outlines what developers, users, and businesses want from apps and the mobile web. Finally, it predicts that both HTML5 apps and native apps will continue to be used, with convergence between the two as HTML5 adoption increases and specialization occurs based on the strengths of each approach.
Roadshow Europe A + E Networks and The Museum of London, Tom Davidson and Ant...mobilesquared Ltd
Tom Davidson is the Managing Director and Antony Robbins is the Head of Communications for Streetmuseum, an augmented reality app that allows users to see overlays of ancient Roman maps on the current streets of London. The app uses pins to show video reconstructions of Roman markets, hidden treasures, and artifacts as well as depict what the area looked like through different eras by overlaying maps from AD 240.
Beyond Reality is a European AR developer that has created an AR mobile game called AC 130 using the QCAR SDK. The game allows users to place different currency notes on the ground to view a battlefield scene and control an AC130 aircraft to shoot at targets. Development with QCAR was easy, compatible with Unity, provided high quality tracking across Android and iOS with no license fee.
This document discusses how location data from mobile devices enables new opportunities for location-based marketing. It notes that while check-ins were an early focus, the emphasis is now on driving footfall to venues using location-based ads. The document introduces Rippll as a platform that can deliver targeted ads to mobile users based on their location through technologies like geo-fencing, Wi-Fi targeting, and store targeting. It provides an example of a campaign that saw a 300% increase in click-through rates using store-targeted ads. The future of location-based marketing is also briefly mentioned.
This document provides an overview of Flurry Analytics and its services. Flurry Analytics offers free app analytics and data-driven app marketing solutions to help app developers better understand user behavior, improve retention and monetization. It provides analytics on over 330 million devices and 20 billion user sessions per month. The analytics service measures key metrics like usage, audiences and events to help developers optimize the user experience, analyze markets and track sales/ad conversions. It also has solutions for app discovery, user acquisition and monetizing via in-app advertising or purchases.
The document summarizes the findings of a study conducted by Lightspeed Research on consumers' awareness and usage of QR codes. It provides statistics showing that while over 60% of consumers are aware of QR codes, only around 30% have actually used one. The most common reasons for not using them were lack of understanding of what they are for and lack of interest. The summary provides key insights into how QR codes are being used and consumers' top experiences with them.
This document discusses how mobile network operators (MNOs) like Orange can provide brands with new marketing services beyond traditional mobile advertising. It notes that Orange has over 200 million customers worldwide. It then makes three predictions for the future of mobile brand communication: 1) Consumers will engage with brand messages if they are permission-based, targeted, promotional, entertaining and immediate. 2) Brand communication will be integrated throughout the customer journey. 3) Brands will use mobile more for direct marketing than general branding. The document provides two examples of potential marketing packages MNOs could offer brands involving couponing offers and ringback tags. It argues that MNOs can provide unique marketing assets to brands like access to customers, data,
O2 Media uses customer data to target messaging through key customer segments defined by demographics, behavior, and location. They can deliver targeted messages to segments like 16-24 year olds, families, sports fans, or shoppers based on behaviors. Location data also allows messages to be sent to customers when they are in specific proximity like at supermarkets, entertainment venues, or on their commute. Case studies demonstrate how campaigns have used these targeting capabilities, such as promoting a film to customers in supermarkets or an app launch to football fans visiting stadiums. Partnerships also help mobilize web content and track app usage.