ReThinking Maslow in the Age of Social. Explore the 5 needs of Social Content
I feel like I could write an essay on this - even a book.
Perhaps I will, but all good ideas need a framework.
If an idea garners curiosity you can always go deeper.
More here and more to follow.
http://blog.list.ly/2014/09/04/content-got-needs/
and here
http://list.ly/list/QuF-hierarchy-of-needs-for-social-content-in-the-age-of-hybrid-media
2. ReThinking Maslow
In The Age
Of Social Marketing:
Exploring Content’s
5 Social Needs
Listly
3. 1 InTeRnEt FoOd = TrAfFiC
SeLf
EsTeEm
LoVe
SaFeTy
PhYsIoLoGiCaL
PhYsIoLoGiCaL nEeDs
Be hEaRd
Be SeEn
Be FoUnD
Listly
4. Listly
PhYsIoLoGiCaL nEeDs
InTeRnEt FoOd = TrAfFiC
Be SeEn
SeLf
EsTeEm
LoVe
SaFeTy
Be FoUnD
Be hEaRd
AdD AuDiO
AdD ViDeO
AdD ImAgEs
OvErLaY TeXt & QuOtEs
CoMmUnIcAtE vIa iNfOgRaPhIcS
TeXt (tHe rOoT oF aLl dIsCoVeRy]
TiTlE (ThE HoOk tO SoCiAl ShArInG]
TaGs / CaTeGoRiEs & KeYwOrKs (tHe aNcHoRs)
PhYsIoLoGiCaL
5. LiNk&
EmBeD
SoCiAl MaTh
OwN yOuR HoMe
SeLf
EsTeEm
LoVe
SaFeTy
PhYsIoLoGiCaL
SaFeTy nEeDs :
2 BuIlD YoUr CoNtEnT ShElTeR(s)
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6. SaFeTy nEeDs :
BuIlD YoUr CoNtEnT ShElTeR(s)
LiNk & EmBeD
SeLf
EsTeEm
LoVe
SaFeTy
SoCiAl MaTh
OwN yOuR
HoMe
gRoW
rOoTs &
oUtPoStS
JuGgLe OwNeD [0],
EaRnEd[e] & ShArEd[s] MeDiA
PaId = $ bUdGeT - $ [O +E +S.] MeDiA
GaThEr yOuR cOnTeNt oN yOuR bLoG
OwNeD MeDiA iS tHe cOrNeRsToNe oF sAfEtY
PhYsIoLoGiCaL
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7. FoStEr
cOmMuNiTy
tHiNk GeNeRoSiTy
aSsEmBlE yOuR ArMy
SeLf
EsTeEm
LoVe
SaFeTy
PhYsIoLoGiCaL
LoVe & BeLoNgInG :
3 CoZy CoNtEnT / SoCiAl CaMpFiRe
Listly
8. LoVe & BeLoNgInG :
CoZy CoNtEnT / SoCiAl CaMpFiRe
SeLf
EsTeEm
LoVe
SaFeTy
tHiNk
GeNeRoSiTy
aSsEmBlE
yOuR ArMy
FoStEr
cOmMuNiTy
bE
sEeN aS a
cOnNeCtOr
HeLp pEoPlE wHo’s
wOrK yOu lIkE
HeLp oThErS fOr nO gAiN
ExPlOrE uP & dOwN yOuR vAlUe cHaIn
Listly
WhO ArE yOuR cUsToMeRs? yOuR sUpPlIeRs?
PhYsIoLoGiCaL
InVoLvE pEoPlE tO sHaPe aNd sHaRe yOuR sToRy
9. EsTeEm :
4 SeCuRiTy & StAtUs
BuIlD
CoNfIdEnCe
ThAnK & CoNnEcT
iNvOlVe pEoPlE tO sHaRe yOuR sToRy
SeLf
EsTeEm
LoVe
SaFeTy
PhYsIoLoGiCaL
ShArEd ViSiOn
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10. EsTeEm :
SeCuRiTy & StAtUs
SeLf
EsTeEm
LoVe
SaFeTy
ThAnK &
CoNnEcT
ShArEd
ViSiOn
BuIlD
CoNfIdEnCe
vIa
SoCiAl
PrOoF
ThAnK yOuR aRmY
CoNnEcT pEoPlE wHeN yOu
sEe vAlUe & cOmMoN iNtErEsT
ShArE yOuR vIsIoN & yOuR gOaLs
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sHaRe yOuR aChIeVeMeNtS & mIlEsToNeS
PhYsIoLoGiCaL
hElP pEoPlE fInD yOu bY yOuR sHaReD vAlUeS/pAsSiOnS
11. SeLf-aCtUaLiZaTiOn :
5 cOmMuNiTy & CoNtEnT bElOnGiNg
Be
YoUr BeSt
hElP pEoPlE fInD yOuR bY yOuR sHaReD vAlUeS
SeLf
EsTeEm
LoVe
SaFeTy
PhYsIoLoGiCaL
SeEk MaStErY
FiNd yOuR RoLe
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12. SeLf-aCtUaLiZaTiOn :
cOmMuNiTy & CoNtEnT bElOnGiNg
SeLf
EsTeEm
LoVe
SaFeTy
SeEk
MaStErY
FiNd yOuR
RoLe
Be YoUr
BeSt
LeT
cOnTeNt
bEtTeR iTsElF
lEaRn fRoM yOuR
cReAtIoN eXpErIeNcE
LeArN fRoM yOuR cOmMuNiTy
WhAt rOlE wIlL yOuR cOnTeNt PlAy?
FiNd yOuR cOnTeXt & YoUr TiGeR
eXpReSs yOuRsElF tO fUlL eFfEcT
PhYsIoLoGiCaL
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13. Listly
Meet your content & your
community needs needs with
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Esteem
Love & Belonging
Safety
Physiological
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