The document discusses a digital trade promotion platform called MYTAGS that allows companies to implement customized promotional campaigns using scratch cards, unique codes, SMS/call activations. It provides examples of campaigns run for alcohol brands, FMCG companies, and automotive brands to subtly increase sales and engage customers. The platform allows both on-premise activations at retail stores and off-premise activations directly with consumers.

2. Solution: Digital Trade Promotion for
Consumers | Retail | Distributors
MYTAGS- A Turnkey platform for retail promo

3. Our entire solution and offering is developed
robust platform allowing us to customize it and
implement it across sectors!
Our solution can be utilized for:
1) Alcohol Brands to push sales subtly
2) Food and Beverage Brands
3) FMCG Industries

4. Activation Requirements:
1. Unique Card with unique code.
2. Long Code for Activations.
3. IVRS Missed Call Numbers
4. Customized back end panel.

5. Unique Scratch Card Activation

6. (FOR
REFERENCE
PURPOSE
ONLY)
3. Scratches the tag on the product
for Unique Code
1. Product Store
2. Customers Buys Product
Activation Plan | Process Flow

7. (FOR
REFERENCE
PURPOSE
ONLY)
4. Customer Sends a SMS to a unique Long Code
5. MYTAGS Server authenticates the code
6.Customer receives an SMS from our backend with
the details of gratification he/she is to be given and the
SMS can then be shown to the person to get his/her
gift
Activation Plan | Process Flow

8. Congratulations!
You have won instant free
recharge of Rs. 10. The
amount will be credited to
you shortly!
9230029000
Congratulations!
You have won instant
free recharge of Rs.
10. The amount will
be credited to you
shortly!
Free
instant
recharge
to
all
the
customers!
MD-­‐ABCDEF

9. Missed Call Activation

10. Activation Plan | Process Flow
1. Product
Store
2. Customer
buys
the
product.
Product
has
a
sLcker
on
it
with
a
scratch
card.
3. Customer
follows
the
instrucLon,
Scratches
the
silver
area
on
the
product
which
reveals
the
unique
keyword
and
gives
a
missed
call
on
the
menLoned
number.

11. Activation Plan | Process Flow
<
MD-­‐
ABCDEF
Thank you for
participating! You
are registered.
You shall be
contacted soon!
4. Our server authenticates the
missed call and the customer
instantly receives message
mentioning the gratification.

12. OR..

13. Activation Plan | Process Flow
4. Customer instantly gets a call back from our system.
On
the
telephone,
customer
is
asked
to
speak
out
his
unique
keyword!
Mytags Server authenticates
the voice call with keyword

14. Activation Plan | Process Flow
<
MD-­‐
ABCDEF
Thank you for
participating!
Your Keyword is
registered. You
shall be
contacted soon!
5. Right after telephonic
conversation, customer receives a
thank you message.

15. CASE STUDY

16. Client:
Pernod
Ricard
Brand:
Royal
Stag
Opportunity:
Royal
Stag
wanted
to
run
a
scratch
cards
campaign
in
the
East
India
to
engage
its
consumers
more
and
graLfy
them
in
a
unique
way
Solu3on:
A
scratch
card
campaign
was
run
in
Bihar,
Jharkhand
and
Odisha
where
with
every
boWle,
the
consumer
was
given
a
scratch
card,
upon
sending
the
unique
code,
the
consumer
was
graLfied
with
instant
free
mobile
recharge
and
chance
to
win
a
world
tour.

18. Off Premise Activation Response

19. Client:
Pernod
Ricard
Brand:
Blenders
Pride
Opportunity:
Blenders
Pride
wanted
to
run
a
scratch
cards
campaign
in
the
East
India
to
engage
its
consumers
more
and
graLfy
them
in
a
unique
way
Solu3on:
A
scratch
card
based
missed
call
campaign
was
run
in
GuwahaL
where
with
every
boWle,
the
consumer
was
given
a
scratch
card,
upon
giving
a
missed
call,
consumer
got
a
chance
to
win
exciLng
gi[s
and
a
tour.

21. Off Premise Activation Response

22. Client:
CEAT
Brand:
CEAT
Tubes
Opportunity:
Ceat
wanted
to
run
a
scratch
cards
campaign
in
the
South
India
to
engage
its
consumers
more
and
graLfy
them
in
a
unique
way
Solu3on:
A
scratch
card
campaign
where
in
every
CEAT
tubes
packet
a
card
was
put
inside,
upon
scratching
and
sending
the
unique
code
customer
instantly
received
free
mobile
recharge

23. Ceat
Scratch
Card
Campaign

24. Client:
Pernod
Ricard
Brand:
Imperial
Blue
Opportunity:
Imperial
Blue
wanted
to
run
a
scratch
cards
campaign
in
the
South
India
to
engage
its
consumers
more
and
graLfy
them
in
a
unique
way
Solu3on:
A
scratch
card
campaign
where
with
every
boWle
or
two
pegs,
the
consumer
was
given
a
scratch
card,
upon
sending
the
unique
code,
the
consumer
had
a
chance
to
win
various
gi[s
and
lucky
winner
a
bike.

25. Imperial
Blue
Scratch
Card
Campaign

26. Off & On Premise Activation Response

27. Client:
Pernod
Ricard
Brand:
Royal
Stag
Opportunity:
Royal
Stag
being
one
of
the
sponsors
of
the
Kolkata
Knight
Riders
IPL
team
wanted
to
run
a
acLvaLon
campaign
during
the
recent
Indian
Premier
League
season
Solu3on:
A
scratch
card
campaign
designed
and
acLvated
using
our
pla^orm
where
with
purchase
of
every
boWle
consumer
were
given
a
scratch
card,
upon
sending
the
unique
code,
the
consumer
had
a
chance
to
win
special
goodies
also
lucky
few
stands
to
win
a
Match
Lcket
to
watch
the
game
live
at
Eden
Gardens

28. Total gift Royal Stag Merchandise
MINIBAT Winners: 2000
Total IPL Tickets winners: 1230

29. Off Premise Activation Response
0
200
400
600
800
1000
1200
15th
April
2015
16th
April
2015
17th
April
2015
18th
April
2015
19th
April
2015
20th
April
2015
21st
April
2015
22nd
April
2015
23rd
April
2015
24th
April
2015
25th
April
2015
26th
April
2015
27th
April
2015
28th
April
2015
29th
April
2015
30th
April
2015
1st
May
2015
2nd
May
2015
3rd
May
2015
4th
May
2015
5th
May
2015
6th
May
2015
7th
May
2015
Long
Code
Response
Promo3on
Dates
Response
based
on
the
demand
of
Match
Tickets

30. Client:
Pernod
Ricard
Brand:
Imperial
Blue
Opportunity:
Imperial
Blue
wanted
to
run
a
scratch
cards
campaign
in
the
eastern
region
of
India
to
engage
its
consumers
more
and
graLfy
them
in
a
unique
way
Solu3on:
A
scratch
card
campaign
where
with
every
boWle
or
two
pegs,
the
consumer
was
given
a
scratch
card,
upon
sending
the
unique
code,
the
consumer
had
a
chance
to
win
a
top
of
value
of
Rs.
10,
Rs.
20
or
Rs.
50
across
any
service
provider

31. Efficacy:
Recharge
issued
to
over
2
lakh
consumers
who
bought
the
packs
Overall
stock
consumpLon
Lme
difference
reduced
from
3
months
to
2
months

32. Imperial Blue- Scratch and Win Response
No.
of
response
exceeded
the
total
no.
of
scratch
card,
making
it
a
successful
campaign.
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
No.
of
Response
Promo3on
Dates

33. Client:
Pernod
Ricard
Brand:
Royal
Stag
Opportunity:
During
the
recent
Indian
cricket
team
tour
of
Srilanka
Imperial
Blue
wanted
to
run
a
campaign
pan
India
so
as
to
increase
sales
and
brand
recall
Solu3on:
A
scratch
card
campaign
Ltled
“Fly
To
Sri
Lanka”
where
with
every
boWle,
the
consumer
was
given
a
scratch
card,
upon
sending
the
unique
code,
the
consumer
had
a
chance
to
win
a
free
trip
to
Sri
Lanka
to
watch
the
match
and
many
other
goodies.

34. 0
100
200
300
400
500
600
10-­‐Aug-­‐11
11-­‐Aug-­‐11
12-­‐Aug-­‐11
13-­‐Aug-­‐11
14-­‐Aug-­‐11
15-­‐Aug-­‐11
16-­‐Aug-­‐11
17-­‐Aug-­‐11
18-­‐Aug-­‐11
19-­‐Aug-­‐11
20-­‐Aug-­‐11
21-­‐Aug-­‐11
22-­‐Aug-­‐11
23-­‐Aug-­‐11
24-­‐Aug-­‐11
25-­‐Aug-­‐11
26-­‐Aug-­‐11
27-­‐Aug-­‐11
28-­‐Aug-­‐11
29-­‐Aug-­‐11
30-­‐Aug-­‐11
31-­‐Aug-­‐11
No.
Of
Response
Promo3on
Dates
Royal Stag- “Fly to Sri Lanka”
Response