These are the slides I stood in front of during a presentation I gave at the AdTech NYC at the METROPOLITAN PAVILION on November 1, 2017. The presentation was a high level 25 minutes attempting to explain the key to making a successful AI Agent is understanding human emotional needs and designing for them through AI User Experience Design. The discussion Included: Bot hype Intent + Empathy Natural Language Understanding Trust + A.I. Agents 2017 + A.I. User Experience Design Challenges for CMO's & Agencies 2018 + The Raise of A.I. Agencies I used to be able to export from keynote with a full size slide and the presenter notes (apple please fix this!)... Unfortunately I can't seem to do that now, so most of the discussion isn't actually here. See if i can get the notes in here somehow so this makes a bit more sense.

1. THE EMOTIONAL
TRUTH ABOUT
ARTIFICIAL
INTELLIGENCE
THE CONNECTION BETWEEN MACHINES & THE PEOPLE BRANDS WANT TO TALK TO

2. hi.
michael.
A STAR-UP GUY WITH AN ADVERTISING PROBLEM WORKING AS A V.C.
@NICHOLI57 FROM @BORN_AI

3. ARTIFICIAL INTELLIGENCE
MACHINES | PEOPLE | BRANDS

4. BOTS ARE
EVERYWHERE
IN 2017
We Can Bot It!

5. MORE
NOISE?

7. NOT THE SAME,
BUT NOT NEW

9. SIRI STARTED AS A
SMARTER CHILD

10. beyond aimbot

11. ARTIFICIAL INTELLIGENCE

12. NLUNATURAL LANGUAGE UNDERSTANDING

13. INTENT
CAPABILITY

14. MACHINES CAN
NOW UNDERSTAND
& LEARN FROM US
& THAT DOOR
SWINGS BOTH WAYS.

15. EMPATHY & THE DOOR OF
UNDERSTANDING

16. SOMETHING MORE

17. IT’S WHY WE LIKE
THESE GUYS

18. AND FEEL
BADLY FOR
THESE
GUYS

19. UNLOCKING TRUST &
UNLEASHING THE RISE OF
AGENTS

20. WHEN A BOT CEASES BEING
JUST A MACHINE,
IT CAN EARN YOUR TRUST

21. MACHINE + TRUST = AGENT

22. NOT ABOUT FAKING
HUMAN

23. VIDEO
MUSIC
UTILITES
GAMING
OTHERS
MESSAGING
GAMES UTILITIES SHOPPING ENTERTAINMENT NEWS
MESSAGING IS FIRST A.I. PLATFORM
OS APP PLATFORM
A.I. AGENTS ARE THE NEW APPS
FINANCE TRANSPORTATION
IT’S EASIER TO UNDERSTAND
INTENT, BUILD EMPATHY &
TRUST IN NARROWER SPACES.
LESS VIRTUAL
ASSISTANT & MORE
VIRTUAL EXPERT

24. BUT AT THIS POINT IT’S LESS
ABOUT TECHNOLOGY…
MORE ABOUT STORY
TELLING.

25. so i’m going to tell you a
story…
2<12<45

26. “we’re at 80% technology
utilization…
and only about 10% creative
execution.”

27. Creating the narrative around
what the agent doesn't know
is more important than what
it does…

29. “It's not computer literacy that
we should be working on …
Computers have to become
human-literate.”
Nicholas P. Negroponte, founder MIT Medialab

30. BUT IN 2017 MOST ARE
STILL NOT THERE

31. 2008

32. 2008

33. 2017 MOBILE
MODERN &
SOPHISTICATED USER
EXPERIENCE DESIGN

34. 2017 A.I.NOT MODERN. NOT SOPHISTICATED.
IT’S BEEN A FARTBOT INVASION

35. TODAY,
A.I. IS EASIER
THAN EVER, BUT
NOT FAMILIAR
TO BRANDS &
AGENCIES
what’s a parser?
that’s not html5…

36. it’s not much to look at… is it?
- agency person

37. IT’S
ACTUALLY
NOTHING
TO LOOK AT.

38. IT’S AN INVISIBLE LEXICON
BUILT ON SYNTAX,
VOCABULARY & DICTION

39. IT’S ABOUT CHARACTER DEVELOPMENT,
NOT COPY WRITING
ABOUT NARRATIVE DEVELOPMENT,
NOT ART DIRECTION

40. [AND, NOT OR]
IT REQUIRES TIGHT
UNDERSTANDING OF
TECHNOLOGY & CREATIVE,
MEDIA & MESSAGE

41. START-UPS ARE KEY, BUT
MARKETING OBJECTIVES &
AGENT CHARACTERISTICS
DRIVE THE TECHNOLOGY
UTILIZATION[NOT THE OTHER WAY AROUND LIKE IT WAS IN 2008 IN MOBILE AND TODAY IN AI]

42. THE
PRACTICAL
BARRIERS
ARE REAL
BRAND
CONSUMER
AGENCY
AI START-UP

43. How does a brand issue a
brief?

44. How does an agency take
requirements?

45. What’s the right combination
of technologies for a brand’s
marketing needs?

46. Does a hotel agent need the
same NLP libraries as a movie
studio character?

47. Does a commerce-bot for a
retailer need the same natural
language generation as a
service-bot for a bank?

48. How do we brief
“the creative?”

49. Should our bot emulate an
“English Butler” or a
“Japanese Teenage Girl”?

50. WHO DO I
CALL TO
FIGURE
THIS OUT?

51. A.I.GENCY

52. A.I.GENCY

53. IT’S NEW &
DIFFERENTLIKE THE RISE OF DIGITAL AGENCIES IN 2000 & MOBILE AGENCIES IN 2010

54. ARTIFICIAL
INTELLIGENCE
USER EXPERIENCE
DESIGN

55. ENABLING
EMOTIONAL
CONNECTIONS THAT
UNLOCK TRUST IN A
BRANDED AGENT

56. CREATIVE CHARACTER DEVELOPMENT
NARRATIVE DESIGN
INFORMATION DOMAIN DESIGN
ARTIFICIAL EMPATHY
CLEARLY DEFINE WHO THE CONSUMER IS
SPEAKING WITH THROUGH TONE, SYNTAX
& DICTION
DRIVEN BY GOALS FOR THE EXPERIENCE
OPTIMIZED FOR FREQUENCY OF OCCASION
& SESSION DURATION
KNOWLEDGE & CONSTRAINTS THAT MANAGE
THE USERS EXPECTATIONS - EVERYTHING
THE AGENT KNOWS & WILL KNOW
NATURAL LANGUAGE UNDERSTANDING &
LEARNING HUMAN INTENT

57. THE EMOTIONAL TRUTH ABOUT ARTIFICIAL INTELLIGENCE
YOU DON’T WANT TO
TALK TO SOMEONE
YOU FEEL DOESN’T
“GET YOU”

58. “PHYSICAL” & “DIGITAL”
IS NO LONGER USEFUL TO MODERN
SOCIETY.
The distinction between

59. “DUMB” & “SMART” IS ABOUT
TO BECOME MORE SALIENT
THAN EVER.
The distinction between
The distinction between
[and you’ll feel it]

60. thanks.

61. @BORN_AI | BORN-AI.COM
QUESTIONS?