Email marketing, sometimes also called web marketing or E-Marketing is the method of marketing products or services through the internet using electronic mail. It is one of the most advanced and effective marketing techniques presently available.

1. Email Marketing in Your
Web Marketing
mail marketing, sometimes also called web marketing or E-Marketing, is the
method of marketing products or services through the internet using
electronic mail. It is one of the most advanced and effective marketing
technique presently available.
There are lots of advantages to email marketing over conventional
marketing techniques. The Internet has acquired such popularity among the
public, and has become the most widely used communication medium all
over the world. Emails can include links to websites, and people like the ease
of use of online shopping sites. Also they get the lowest price through
internet shopping. The widespread use of credit cards and internet banking
facilities affords more convenience and speed in the online shopping field.
A major form of email marketing is email advertisement. Advertisements can
be monitored and payment can be obtained when the customer clicks the ad
or according to the number of times the advertisement is played. It gives
more flexibility to the advertisers to choose which of the methods are more
suitable and appealing to their customers.
The reduction in cost of marketing is another major advantage of email
marketing. Since the medium uses digital format, it can avoid the printing
and publishing costs associated with traditional marketing. So the Internet
can be termed as a selling tool which is cost effective.
The filtering process can be done in a very effective way as the
advertisement can be routed to the appropriate customers. All types of
customers are available over the Internet irrespective of age, occupation,
living standards, etc. which gives widespread publicity for the
advertisements.

2. Another advantage of routing email readers to your E-Store is that it can be
open for 24 hours a day and 7 days a week which is not possible in the case
of conventional marketing methods. This gives freedom of time for the
customer for purchasing. The different types of internet marketing include
email subscriptions, blogs, feeds etc. The cost of this kind of marketing is
nothing. Through these kinds of marketing methods, up-to-date information
can be given to the customers.
The statistics of marketing can also be measured easily and conveniently,
and necessary steps for evaluation can be done efficiently. Email marketing
can be monitored, and tested in all aspects. In Email marketing a person
even do not have to own a product to sell it. There are lots of affiliate
programs available in the internet. They work on the basis of pay per click,
pay per purchase etc. Thus internet marketing is a new phase of modern
marketing technique , and email marketing is one of its most powerful tools.
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