Ringu is cited as a good example of a horror film that creates tension and fear without relying on graphic gore. It achieves this through its narrative of urban myths, mysterious deaths, and dangers, culminating in a powerful false ending where the main character is killed by the vengeful spirit Sadako. While Sadako emerging from the television is terrifying on its own, conventional horror elements like her pale skin, long white gown, and long dark hair covering her face increase the fear by drawing on common tropes from other J-horror films like The Grudge.