Understanding the value of your customers to deliver business growth - DMA
Operator Benefits
1. Operator Benefits
Revenue Share
Members points are automatically
redeemed as a cash reward each time
Average Annual spend per member
they complete a purchase with any
Active Points partner. Spend Category Annual Spend Cash rewards
Clothing & Footwear £1118.00* £78.26
Cash rewards vary however based on
average spend statistics our members House & Garden £1539.20* £61.56
will redeem over £200* each per
Leisure & Holidays £3036.80* £121.47
year.
Total £261.29
Our revenue share model provides
for a 25% share of all cash rewards *Source: Living cost and Food Survey Office for
redeemed by your members. National Statistics: Release date 8th June 2011
Average Annual revenue share per member
Annual member purchases based on
average spend data across just 3 of Spend Category Cash rewards Revenue Share
our categories will generate revenue
in excess of £60* per active member Clothing & Footwear £78.26 £19.56
per year. House & Garden £61.56 £15.39
Programme usage data shows an Leisure & Holidays £121.47 £30.36
average of between 40% and 45%
Total £65.31
membership penetration.
Operators with just 100 members Average Annual revenue share Forecast
using the programme should see a Active Members Cash rewards Revenue Share
return in excess of £6000* per year
100 £65.31 £6531
*see spend illustration charts opposite
Total £6531
Business Pro
Some of our business pro partners
Programme providers and operators
can benefit from the Active Points
business pro account. Operators can
make essential purchases for the
business earning both cash rewards
and discounts for the operator.
www.activepoints.co.uk