User interface design proposal for finals

1. USER INTERFACE DESIGN PROPOSAL
for Konami
BY Ng Wei Jian

2. INTRO + MARKET
• Video games are a billion-dollar business and have been for many years. In
2011, video and computer game spending in the United States amounted
to 16.6 billion U.S. dollars. Newzoo, a market research firm specializing in
video games, estimates that 145 million Americans played some sort of
video game in 2011, more importantly 63 million Americans were actually
willing to spend money on video games. Moreover, as the first generation
of gamers is growing up, video games can no longer be considered child’s
play: In 2012, 37 percent of American video game players were older than
36 years of age and only 32 percent were younger than 18. Kids and
teenagers are among the heaviest users of video games though: according
to the results of a 2009 survey conducted by the Kaiser Family Foundation,
on a typical day , American 8- to 18-year olds spent 73 minutes playing
video games.

3. Other company
- Capcom
- Sega
- Namco

4. Problem of Website
• Lack of impact and looks boring
• Need to remake homepage design for impact

5. • Messy and confusing tabs , hard to what you
are looking for .
• Needs a better design map

6. • Too much text and very messy
• Can be condense and made simpler or
relocated to spectifc tab

7. • The lack of direction and the lack of
information on product
• Need at add product promo and more
emphasis on given product

8. • Not caring about flagship titles and the lack of
its promotion
• Need to more appealing and added empasis
on flagship title

9. Benfits of redesign
• Easy navigation
• Visually better
• Better Sales by promotion
• Promote company and will increase it’s image