As a youth marketer it's easy to fall back onto your own assumptions about the best way to connect with young people. After all, you were young once, you think you're still a little bit cool, you see kids on the street and (if you're really smart) you read blogs like this.
This Seven Misconceptions presentation is just a little how-to-guide on how to avoid some of the more obvious pitfalls in youth marketing. You'll live by some, a couple may reaffirm what you know already and I hope a few may surprise you. If you take nothing away from it you are doing everything right. Well done.