Write-ING Workshop (Bootcamp #1)
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An overview of online writing best practices. Topics include conciseness, active voice, finding your voice, scannable text, calls to action, and design.
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Write-ING Workshop (Bootcamp #1)
- 1. Services
- 2. Write-ING Workshop Just in time for National Tell a Story Day!
- 3. HI! •Content Marketer for PenPath •Video Producer •Musician •Writ-ER
- 4. Hello! • Content Marketer for PenPath • Former English Teacher • Improviser • Writ-ER
- 5. • Be Concise • Use Active Voice - NOT Passive • Find your voice • Make text scannable • Provide a Call to Action • Use images & design Best Practices for Online Writing
- 6. Be Concise •Avoid redundancies •A bad crisis •A small fraction •A structured framework •Zombie nouns! •“is a representation of” —> “represents” •“provide an analysis of” —> “analyze”
- 7. Be Concise •Use the shortest form of the word or phrase •“utilize” —> “use” •“On the other hand” —> “However” •Stick to 1 idea / topic at a time •Remove unnecessary words
- 8. Active vs. Passive Voice •Active Voice •The dog caught the ball. •Passive Voice • The ball was caught by the dog. •Reminder: Subject + Verb + Object •Active voice reduces wordiness and sounds more professional (i.e. the way reporters write). •It’s okay to have SOME sentences with passive voice •Rule of thumb: 1 every 500 words.
- 9. Find Your Voice • Write 3 adjectives about yourself • Write 3 adjectives about your business • Find a balance of personal & business voice • Use regular words • Resist the temptation to sound smart. It backfires! • Read it aloud- do people (or you) speak that way?
- 10. Make Text Scannable • Main points MUST stand out • Title • Headlines • Boldface terms • Lists
- 11. Call to Action • What action do you want people to take after reading? • Subscribe • Comment • Free trial • Slide in CTA • In-line CTA
- 12. Images & Design • Use images to emphasize main points • Create vivid analogies —> Memory aid • Tools • Canva • Fotor • Pexels • Pixabay
- 13. Identify the Message 1. What is it about? 2. What did I learn? 3. What idea stays with you? 4. What will you remember a year from now? 5. What did the author want you to think about?