3. Outcome
Assist professionals in the cost effective hiring process.
Understand and know all the steps to be followed in an
effective Bench Sales and Business Development-US
Staffing process.
Understand the importance of US recruitment market
analysis.
Develop the skills required to business development,
bench marketing, posting and Linkedin.
Job and client searching, media and method, social
media, communication, documentation, lead
generation, market research and negotiation.
4. US Recruitment Market
Overview of US Recruitment Market
US Recruitment Market Landscape
Discuss on Bench Marketing
Business Development
5. Selling
What is selling
What is expected of me (policies and performance)
What should I expect (resources and scenarios)
Goals and Quota
The basics of personal selling
Know yourself -Know your prospect
Know your company- Know your Staffing Service
6. Business Intelligence
BDM and Sales Role
Bench Marketing Process and methods and sources
What’s Currently Working, What’s Not (Analyses)
7. Goal
Setting Goals for Sales and Lead Generation
Defining Your Ideal Prospect/Customer
How to get clients
Targeting Accounts to Meet Your Goals
Key and Strategic Accounts
8. Process
Lead Generation Models
Leads Triangle
Who you contact
What you say
How you reach them
9. Game
Game behind Business Development
Sales Funnel
Company Search Database
Data Mining
Email Testing
11. Leads
People and Skills Required for Lead Generation
Marketing and Sales Alignment for Lead Generation
Must Do Web/Internet Marketing Tasks
Basic clients and vendors search
12. Creating an Action Plan
Lead Generation
Account Research and Prospecting
Tracking and CRM
Competitive Analysis and Response
13. Lead Generation
Lead generation
Researching
People finder tool
Data extract tool
Communication