1. Workshop Objectives
1. Identify the difference between opportunities and
ideas.
2. Recognize the three general approaches
entrepreneurs use to identify opportunities.
3. Identify and describe techniques entrepreneurs use to
generate ideas.
4. Discuss the role of creativity & innovation in a small
firm.
2. Investigation
Identify the difference between opportunities and ideas.
• https://www.bbc.co.uk/bitesize/guides/zdqvf4j/revision/1
How do Entrepreneurs come up with ideas?
• https://www.youtube.com/watch?v=sLsEQSpWRHQ&t=17s
Questions
1. Why are opportunities difficult to define and study?
2. How do entrepreneurs spot opportunities?
3. Collaboration
What are the individual characteristics that can prove instrumental in the
recognition of opportunities? Are any of these characteristics necessary or
sufficient for one to recognise an opportunity? (
https://www.youtube.com/watch?v=lFvlZYclFXg)
What are the different processes that are relevant for understanding how
opportunities are recognised and developed?
• (https://www.youtube.com/watch?feature=player_detailpage&v=FSxSinVVRLw
#t=1)
Discuss how creativity and innovation is shown in entrepreneurship
• https://www.youtube.com/watch?v=QODh5s3XKJE&feature=player_detailpage&t
=148
