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Bart De Waele
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A crash course in SEO. Internet Academy: http://www.intac.be
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How to score BIG in Google
1.
HOW TO SCORE BIG
IN GOOGLE
2.
Hi, my name
is Bart.
3.
I work at
web agency Netlash. ... and a few other companies:
4.
5.
6.
http://slideshare.net/netlash
7.
HOW TO SCORE
BIG IN GOOGLE Internet Academy: www.intac.be
8.
Let’s start with
a graph.
9.
Search Engine Market
Share
10.
Search Engine Market
Share
11.
Search Engine Market
Share
12.
Search Engine Optimisation = Google
Optimisation
13.
SEM, SEA, SEO?
14.
15.
16.
17.
Search Engine Advertising
18.
19.
Search Engine Optimisation
20.
Search Engine Marketing = Search
Engine Advertising + Search Engine Optimisation
21.
The Golden Triangle
22.
23.
SEO is a
bucket...
24.
Thousands of little
factors that influence it. Some are a drop of water, others are a glass of water. You never know which one will overflow the bucket.
25.
There are three
main groups of factors that influence your Google ranking.
26.
1. Technique 2. Links 3.
Content
27.
1. Technique 2. Links 3.
Content
28.
1. Technique 2. Links 3.
Content
29.
30.
1. Technique 2. Links 3.
Content
31.
Valid code ‣
(not the goal) ‣ make it readable for Google ‣ code-to-content ratio
32.
Holy Trinity ‣
<h1></h1> ‣ <title></title> ‣ url
33.
The ‘Humo’ disease
34.
Beware the ‘Humo
disease’ ! (actually, Humo is doing very well on this online)
35.
Secundary navigation ‣
watch out with footers (rel=”nofollow”) ‣ sidebar
36.
Meta-tags aren’t dead ‣
the secret of the click-through ‣ call to action! ‣ variance & reinforcement
37.
Killers ‣
navigation in Flash ‣ navigation in Javascript
38.
Domain name ‣
age is important ‣ payment in advance! ‣ keyword in URL?
39.
404 ‣
the right redirects ‣ the right headers
40.
41.
Location ‣
IP-address, TLD, language, links, comments <html xmlns="http://www.w3.org/1999/xhtml" xml:lang="nl" lang="nl"> <meta name="ICBM" content="51.052,3.72029" />
42.
Google ‣
Google Webmaster Tools: http://www.google.com/webmasters/tools ‣ sitemap.xml
43.
Subdomains ‣
Own the front page!
44.
1. Technique 2. Links 3.
Content
45.
Every link counts ‣
relevance ‣ high scoring pages
46.
The currency of
links ‣ anchor word ‣ domain name
47.
48.
Killers ‣
bad neighbourhoods ‣ link outs?
49.
Linkbait ‣
10 tips ... ‣ Angelina Jolie Naked! ‣ tools ‣ templates
50.
Social Media ‣
Digg, Delicious, StumbleUpon ‣ Facebook, Netlog, Myspace ‣ forum ‣ blog comments Create a ‘weave’, not a ‘tree’.
51.
UBIQUITY BREEDS SERENDIPITY
52.
SOCIAL MEDIA OPTIMISATION (SMO)
53.
54.
The secret weapon ...
55.
56.
Link real estate ‣
networks ‣ rings
57.
One big killer
58.
59.
One big killer ‣
duplicate content
60.
PageRank ‣
one measure ‣ don’t obsess!
61.
1. Technique 2. Links 3.
Content
62.
63.
‘Glasdallen’ ! ‣
https://adwords.google.com/select/KeywordToolExternal
64.
Internal structure ‣
linkflow ‣ clusterpages ‣ think ‘weave’, not ‘tree’
65.
Internal structure ‣
Tags! ‣ rel=”tag”
66.
Update, update, update! ‣
Google loves the ‘delta’ ‣ PING
67.
Update, update, update! ‣
a simple numbers game...
68.
69.
Your website content
is like underwear.
70.
Fresh is better,
every day.
71.
Update, update, update! ‣
write one blogpost a day
72.
1. Technique 2. Links 3.
Content
73.
SEO is a
bucket...
74.
... don’t make
it a sieve
75.
Optimise your website
for conversion.
76.
Optimise your website
for conversion. ... next week at INTAC!
77.
QUESTIONS?
78.
twitter.com/netlash bart@netlash.com www.netlash.com
Download now