A presentation I did for Vega thesis on customer service in South Africa.

1. Neil Withers 14011371 PHBL ALCHEMY

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Neil Withers 14011371 PHBL ALCHEMY

3. Neil Withers 14011371 PHBL ALCHEMY

6. 상표μάρκα

7. brand
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11. Neil Withers 14011371 PHBL ALCHEMY

12. Completely
disagree
6%
Disagree
25%
Neither
agree
nor
disagree
32%
Agree
32%
Completely
agree
5%
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13. English: Afrikaans
Ages between
25 to 34
People without a
smartphone

14. 22.1%
42.6%
4.9%
15.6%
2.5%
30.3%

15. Price
6%
Customer service
20%
Convenience
18%
I feel the brand is
valuable
11%
I have been with the
brand so long
35%
Other
10%

16. 7.8%
19.5%
3.9%
68.8%
0.0%

17. Price
13%
Customer service
8%
This brand
represents me
1%Convenience
14%
I feel the brand is
valuable
8%
I have been with
the brand so long
56%

19. Agree
36%
Completel
y agree
56%
I'm likely to recommend a brand to
friends and family after receiving good
customer service
Agree
41%
Completel
y agree
48%
After receiving good customer service, I
become more loyal towards the
particular brand.

20. Agree
48%
Completely
agree
5%
Marketing in South Africa is
generally good.
Completely
disagree
19%
Disagree
48%
Customer service in South
Africa is generally good.

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25. Neil Withers 14011371 PHBL ALCHEMY

29. Neil Withers

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