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6.2 the importance of design lecture slides student notes

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6.2 the importance of design lecture slides student notes

  1. 1. The importance ofdesignLecture 6.2University of AlbertaALES 204Nancy Bray 1
  2. 2. Housekeeping Assignment #1 results 2
  3. 3. Course Map Analyze a communicative situation Plan an approach Identify strengths and weakness of your approach Context Rhetorical Purpose Channel Intrapersonal Informative Oral Interpersonal Persuasive Written Small Groups Public Visual Mass Communication Online Describe the role that culture, self-perception and language play in communication Define communication 3
  4. 4. Lecture Outline1. Why does visual design matter?2. What is visual rhetoric?3. The C.R.A.P. principles of design 4
  5. 5. 1. Why does visual designmatter? 5
  6. 6. The competition is fierce 6
  7. 7. 7
  8. 8. 8
  9. 9. 9
  10. 10. 178 messages a day 10
  11. 11. 11
  12. 12. 12
  13. 13. 13
  14. 14. Improving yourvisual design: 14
  15. 15. Heatmap of most looked at areas on arésuméEmployers spend an average of 6 seconds with a résumé. 15
  16. 16. InfographicsVisual design can help yourreaders understand yourmessage betterDavid McCandless: The beautyof data visualizationhttp://www.ted.com/talks/david_mccandless_the_beauty_of_data_visu 16
  17. 17. 2. What is visual rhetoric? 17
  18. 18. Beaufort model ofwriting expertise Writing Subject process matter knowledge knowledge Discourse community knowledge Rhetorical Genre knowledge knowledge 18
  19. 19. Visual rhetoric is: 19
  20. 20. 3. The C.R.A.P. principles ofdesign 20
  21. 21. We know when asentence isungrammatical 21
  22. 22. We alsorecognizevisualdissonance 22
  23. 23. C.R.A.Pprinciples 23
  24. 24. 1. Contrast 24
  25. 25. 25
  26. 26. 26
  27. 27. Advice 27
  28. 28. 2. Repetition 28
  29. 29. 29
  30. 30. 30
  31. 31. AdviceUsing styles in MS Word 2010:https://www.youtube.com/watch?v=xsFPd7ZEBDo 31
  32. 32. 3. Alignment 32
  33. 33. 33
  34. 34. 34
  35. 35. AdviceTemplates in Word 2012:http://office.microsoft.com/en-ca/videos/video-get-started-using-temp 35
  36. 36. 4. Proximity 36
  37. 37. 37
  38. 38. 38
  39. 39. Advice 39
  40. 40. Take awayKnow what visual rhetoricKnow why design mattersBe able to look at an image andidentify if it adheres to C.R.A.PprinciplesReadings: C.R.A.P. principlesfrom Presentation ZenDesign Cheatsheet 40

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