12.2 communication planning student notes

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12.2 communication planning student notes

  1. 1. CommunicationsPlanningLecture 12.2University of AlbertaALES 204Nancy Bray 1
  2. 2. HousekeepingFinal Exam BreakdownParticipation GradesPresentations in Job Portfolios 2
  3. 3. Course Map Analyze a communicative situation Plan an approach Identify strengths and weakness of your approach Context Rhetorical Purpose Channel Intrapersonal Informative Oral Interpersonal Persuasive Written Small Groups Public Visual Mass Communication Online Describe the role that culture, self-perception and language play in communication Define communication 3
  4. 4. Lecture Outline1. What is a communications plan?2. How to write one 4
  5. 5. 1. What is a communication plan? 5
  6. 6. Communication plans 6
  7. 7. How to write a communicationplan 7
  8. 8. 7 sections in a plan1. Objectives2. Audience3. Key messages4. Tools & Activities (channel, medium)5. Potential challenges6. Timeline7. Feedback 8
  9. 9. 1. Objectives 9
  10. 10. 2. Audience 10
  11. 11. 3. Key Messages 11
  12. 12. 4. Tools and Activities 12
  13. 13. 5. Potential Challenges 13
  14. 14. 6. Timeline 14
  15. 15. 7. Feedback 15
  16. 16. Example #1You are a conservation officer working in a national park. Auniversity scientist who conducted a fecal sample study in your parkhas alerted you to the fact that many of the dogs who are brought tothe park are suffering from dog roundworm. Dog roundworm canseriously affect the health of dogs and can easily be transferred tohumans. However, dog roundworm is easily prevent by giving thedog one pill every month.As a conservation officer, you want to inform your visitors about theresults of this student and the potential risks for their dogs andthemselves.Many of the dog owners in your park are from the local Somalicommunity which is a high-power distance, but polychromic culture. 16
  17. 17. 7 sections in a plan1. Objectives2. Audience3. Key messages4. Tools & Activities (channel, medium)5. Potential challenges6. Timeline7. Feedback 17
  18. 18. Example #2You are the manager of the Edmonton Zoo, home to one elephantnamed Lucy. In recent years, there has been a grassroots movementto have Lucy moved to an elephant sanctuary where she can be withother elephants and move about more freely. Unfortunately, Lucy’shealth is not strong enough to survive this move. Nevertheless,public opinion on this matter is strong and you must convince thepublic that Lucy’s continued residence in the Edmonton zoo isnecessary to preserve her fragile health. 18
  19. 19. 7 sections in a plan1. Objectives2. Audience3. Key messages4. Tools & Activities (channel, medium)5. Potential challenges6. Timeline7. Feedback 19

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