2. 21ST CENTURY BUSINESS COMMUNICATION
Team 2 - Final PPT Presentation
Leslie Hagan-Morgan
Shani Hotchkiss
Shirley Watts
Indiana Wesleyan University
MGT518
Thomas Malcolm
September 15, 2010
2
3. Introduction
21st Century Business Communication
Communicating is vital to the progression of
business and our ability to take progress to
the next level. The channels we use to
communicate are even more important. In
the 21st Century, employers rely on people
with exceptional and savvy communication
skills. They want people with the ability to
communicate worldwide utilizing innovative
communication channels.
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5. Communication Skills
Why you need strong
communication skills?
vital to exchange information
important for clear and accurate
delivered messages
important for securing and
maintaining employment
important for career advancement
critical for team building
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6. Team Environment Communication
Strong team communication skills can
facilitate an environment that:
• harvest team resources
• capitalize on global opportunities
• collaboratively and freely share information
• take advantage of virtual teams both locally or globally
• utilize innovative communication channels
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7. Innovative Communication Channels
Laptop Blackberry
Web page
Laptop, Web page, Blackberry, Blog, Podcast, Wiki are all
channels for communicating. The choice is based on
the message you want to send.
feedback expected to your message.
record retention of your communication.
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8. Innovative Technology Channels
Video Web
Conference Conference
Phone Voice
Conference Conference
All these conference tools can effectively assist with
connecting team members.
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9. Conference Tools
Videoconferencing combines video, audio and
communications networking technologies for a real-
time interaction. There is no need for participants
to travel for a meeting. With the right tools,
participants can see each other and share
documents.
Voice conferencing known as audio conferencing,
teleconferencing, conference call or phone
conferencing, is the most widely used form of meetings
conducted over a phone with a speaker. Participants
are required to dial into the conference to participate.
Web conferencing similar to videoconferencing
may be conducted with or without video. Attendees
use their computers to access an online virtual
meeting room.
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10. Virtual Team
Groups of people who work interdependently with a
shared purpose across space, time and organization
boundaries using technology.
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11. Develop Listening Skills
communication channels deliver unclear messages
team members unable to understand your language well.
team member not able to express or interpret word
meanings
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12. Developing Listen Skills
stop and listen
work hard at listening
block out competing thoughts
control the listening environment
maintain an open mind
paraphrase the speaker’s ideas
listen between the lines
distinguish between facts and opinions
capitalize on lag time
use memory devices
take selective notes
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13. Culture and Communication
Shared by society, culture is defined as a
complex system of values, traits, morals, and
customs.
Learning about the
culture of team members
will facilitate a
collaborative and
supportive working
relationship because
your awareness will give
you a better
understanding of their
practices.
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14. Culture
Culture is learned.
Cultures are inherently logical.
Culture is the basis of self-identity
and community.
Culture combines the visible and invisible.
Culture is dynamic.
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15. Diversity
seek training
understand the value
of differences
don’t expect
conformity
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16. Diversity, continued
learn about your
cultural self
make fewer
assumptions
build on
similarities
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17. Clarification of Terminology
Stereotype - is generalization about a group of people.
Prototype - is based on mental representation subject to change.
Prejudice – rigid false beliefs and preconceptions about group of people.
Generalization – is essentially placing people in category.
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18. Written Communications
Deliver quality messages that are legal and
ethical.
Special attention:
investment
safety
marketing
human resources
copyright laws
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19. Writing a Sophisticated Process
Prewriting:
Analyze
Anticipate
Adapt
Writing:
Research
Organize
Compose
Revising:
Revise
Proofread
Evaluate
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20. Constructing Written Communications
Letter or Memo
I. Opening
II. Body
III. Closing
Analytical Report
I. Introduction/Problem
II. Facts/findings
III. Conclusion
IV. Recommendations (if required)
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21. Revision Stages
Revising for Clarity
Revising for Conversation Tone
Revising for Conciseness
Revising for Vigor and Directness
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22. Proofread Routine and Complex Documents
Proofread a
double spaced
document
Mark errors
Give yourself
with
time to
proofreading
proofread
marks
Ask for help Anticipate
proofreading errors
Read slowly and
concentrate on Proofread twice
each word
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23. Conclusion
Communication
Communication is vital for the
Communication Communication Communication
is important for work place and
is verbal and channels are is vital for team
career working in a
non-verbal innovative communication
development multicultural
group
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26. References
Guffey, M. (2008). Business communication: Process and product (6
th ed.). Mason, OH. South-Western Cengage Leaning
Schaefer, R. (2010). Effective Communication in the work
place, Retrieved on September 4, 2010, from
http://ezinearticles.com/?Effective-Communication-in-the-
Workplace&id=4017537
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Editor's Notes
Greet audience ~Greeting everyone and welcome to our presentation today entitled 21st Century Business Communication.
Introduce team members ~Our team consists of Leslie Hagan-Morgan, Shani Hotchkiss, and Shirley Watts.
Give title of presentation and an overview of the introduction: Communicating verbally, in writing and through non-verbal body language is central to how we interact with others. Channels tocommunicate our messages are important for the delivery of a clear and accurate message to the receiver. In the 21st Century, employers are searching for people with strong communication skills. They need people that can communicate on all levels, with diverse groups of people and with various communication channels and tools. Virtual teams will not only need communication skills; they must have excellent listening skills and well developed writing skills.
What is considered communicating? Communicating is transmitting information verbally, written, through non-verbal body language and sign-language. How do we communicate?Statistics presented by Dr. Rick Schaefer in an article entitled Effective Communication in the Work Place shows that:58% of our communication is in our body language35% is in our voice inflection and tone, and7% is our actual words _____________________________________________________________________________________________________________ Schaefer, R. (2010). Effective Communication in the work place, Retrieved on September 4, 2010, from http://ezinearticles.com/?Effective-Communication-in-the-Workplace&id=4017537
Ask question: Why do we need strong communication skills to trigger audience to think ~Strong communication skills are vital and very important for exchanging information.Examples of who we communicate with in the work environment ~Not only are strong communication skills important for securing employment it is important for mainlining productive employment.Internally in the work place communication is between:you and you direct manager or subordinatesyou and colleagues Externally communication is usually betweenyou and vendors, clients, and customersand these skills are very important in a team environment especially amongst virtual team members For communication to be understood and perceived correctly between the two, sender and receiver, the communication must be delivered clearly and accurately.
Strong communication skills are even more important for developing a team both internally and externally.Today, managers are seeking team members with communications skills that they can assign to projects, committees and steering groups. In other words, managers are seeking employees with strong communication savvy; with the ability to utilize innovative channels, and employees they can pool together maximizingminimum resources to accomplish their goals.Virtual teams as an example are pooled resources. People within a virtual team can be from any place in the world grouped together to work on one task.
To maximize resources in team environment, communication channels are needed to connect people with each other both internally and externally, lets review technical resources for delivering effective communication. Some of the innovative communication channels we have access to in the 21st century include:laptopweb pageBlackberryBlog Your choice will depend on the expected message, feedback and retention of the communication.
Communication channels in the 21st include are even more state-of-the-art and include innovative tools such as:Videoconferencing, Phone Conference, Web Conference and Voice Conference are all innovative technology communication tools used today to collaborate with team members, business partners, vendors and customers.
Elaborate more on each technical communication channels for clarification because everyone is not as familiarly with these channels: Videoconferencing combines video, audio and communications networking technologies for a real-time interaction.Voice conference known as audio conferencing, teleconferencing, conference call or phone conferencing is conducted over a phone with speakers.Web conferencing is similar to videoconferencing and may be conducted with or without video (Guffey, p. 48)All the these innovative communication channels will prove to be very beneficial to a virtual team where there is no face-to-face communication between team members.______________________________________________________________________________________Guffey, M. J. (2008). Business communication: Process and product (6 th ed.). Mason, OH: South-Western Cengage Leaning
For virtual teams to be effective, efficient, and a benefit for management, they must work well as a unit. Also they must utilizeinnovative communication channels to work collaboratively together.Virtual teams as a fact will go through non-productive stages, but the utilization of effective communication channels can assist with improving communication in each stage.Stage 1 – team members are at a disadvantage because they cannot see each other, they are not face-to-face. Video Conference can help support the process of developing trust between team members.Stage 2 – team members feel as though they are going through a storm trying to iron out the roles each members play. For this stage, the simplest form or communication is the best; email, chat, and instant messaging.Stage 3 – team members start to see everything fall in place. Communication is provided openly; everyone is ready and willing to share information. Voice conference is the communication channel to keep project progressing and eliminate misunderstandings.Although communication can transpire with the proper use of innovative technical channels, a virtual team will not truly develop into a team that collaborates effectively if listening skills are not developed.
In conjunction with utilizing communication channels, it is also important to develop excellent listening habits and skills to understand what is required of us in the workplace. What develop listen skills~Communicating via conference tools, email, chat, and other communication channels could result in unclear messages.Team members may not speak your language well.Team member unsure of how to explain their topic Guffey, author of Business Communication, suggests we should improve our listening skills. She further maintains that following these next eleven steps can help to improve our workplace listening skills.Move on to next slide for steps~_____________________________________________________________________________________________________________Guffey, M. J. (2008). Business communication: Process and product (6 th ed.). Mason, OH: South-Western Cengage Leaning
How are listening skills developed? And how to get excellent listening skills ~ 1. Stop. Accept the role of listener by concentrating on the speaker’s words, not on what your response will be.2. Work hard at listening. Become actively involved; expect to learn something.3. Block out competing thoughts. Concentrate on the message. Don’t allow yourself to daydream during lag time.4. Control the listening environment. Move to a quiet area where you won’t be interrupted by telephone calls or visitors. Checkto be certain that listeners can her speakers.5. Maintain an open mind. Know your biases and try to correct for them. Be tolerant of less-abled and different-lookingspeakers. Provide verbal and nonverbal feedback. Encourage the speaker with comments such as, “Yes,” “ I see,” “OK,” and “Uhhuh,” and ask polite questions. Look alert by learning forward.6. Paraphrase the speaker’s ideas. Silently repeat the message in your own words, sort out the main points, and identify supporting details. In conversation sum up the main points to confirm what was said.7. Listen between the lines. Observe nonverbal clues and interpret the feelings of the speaker: What is really being said?8. Distinguish between facts and opinions. Know the difference between factual statements and opinions stated as assertions.9. Capitalize on lag time. Use spare moments to organize, review, anticipate, challenge, and weigh the evidence.10. Use memory devices. If the information is important, develop acronyms, links, or rhymes to help you remember.11. Take selective notes. If you are hearing instructions or important data, record the major points; then, revise your notes immediately or verify them with the speaker(p. 52).Well developed listening skills will heighten your awareness of your virtual team member’s environment and promote your ability tocommunicate with team members from different parts of the world and of different cultural backgrounds.______________________________________________________________________________________Guffey, M. J. (2008). Business communication: Process and product (6 th ed.). Mason, OH: South-Western Cengage Leaning
Share the definition of culture from the above slide with the audience~Developed listening skills enhance our communication skills, and enable us to communicate and work with people from different cultures. An example of why we must learn to skillfully listen to others:Companies that were once located only in the United States now have branches located in different parts of the world. For example McDonald’s and Starbucks are now located in almost every corner of the world. This further emphasizes why we must review our culture awareness, and our method of communication with people we perceive as different.Share the definition of culture from the above slide with the audience as you move to the next slide~
Guffey, author of Business Communication: Process and Product, further provides this list of inherent characteristics of a culture to enhance our knowledge: Culture is learned. You are not borne with knowledge of a certain culture. It is learned through rules, values and attitudes passed down from generation to generation.Cultures are inherently logical. They are formed from deep seated beliefs and serve to normalize those beliefs.Culture is the basis of self-identity and community. We make choices through our lives based on our culture even down to eating certain types of food during holidays. All of this serves to express our self-identity.Culture combines the visible and invisible. In most cases it is easily identifiable the culture of some people by the way they interact with others, what they are wearing, or how they perform a certain function. Although visible, they carry with them an invisible meaning that is important in that particular cultureCulture is dynamic. Culture is ever changing and could be brought on by new technology, migration, natural disasters, and wars (p. 73). Culture awareness will assist with helping team members understand their biases about other team members and serve to promote peak performance amongst team members.______________________________________________________________________________________Guffey, M. (2008). Business communication: Process and product (6 th ed.). Mason, OH: South-Western Cengage Leaning
As underdeveloped culture awareness can affect our ability to perform well as a team so can misunderstanding of diversity.Diversity has many dimensions – race, ethnicity, age, religion, gender, national origin, physical ability and countless other qualities (Guffey p. 89).The goal is to communicate effectively which means increasing our culture and diversity awareness. Organizations seeking to improve diversity in their workplace should follow these steps:Seek training – if there are issues around diversity.Understand the value of differences – all ideas and opinions will not be the same and it is not meant to be.Don’t expect conformity - learn to listen to new stories don’t expect to hear the same old plan over and over again, welcome change (p. 92).______________________________________________________________________________________Guffey, M. (2008). Business communication: Process and product (6 th ed.). Mason, OH: South-Western Cengage Leaning
Learn about your cultural self - don’t forget you are a product of your culture; reflex on yourself, is your way of thinking always the best.Make fewer assumptions – avoid making assumption about other’s beliefs; don’t assume everyone in your office celebrates Christmas or everyone in your office is married.Build on similarities - be open and look for shared opinions, but also accept that you will not agree on everything (p. 92)______________________________________________________________________________________Guffey, M. (2008). Business communication: Process and product (6 th ed.). Mason, OH: South-Western Cengage Leaning
While diversity is steadily improving in the work environment, there is still dissention and potential for stereotyping, prototyping, and generalizations all of which usually lead to prejudices in one form or another.It is important to speak on the topics of culture, diversity, stereotypes, prototypes, prejudices, and generalizations because we need to understand the differences and become aware of our feelings and style of communicating with people we perceived as different.
In our best efforts to communicate with others minus the stereotypes, prototypes, prejudices and generalizations, we must also keep in mind our obligation to deliver quality messages that are legally sound and ethically represented in the workplace. Special attention should be placed around communications involving:investmentssafetymarketinghuman resourcesand copyright lawsCaution should be placed on the way our communications about these items are structured and presented to our audience.We want to ensure that we – never give out misleading informationexaggeratetell half-truthsomit important information, such as safety warningsbe honestavoid oral promises that can result in lawsuits (p. 23-24).We also want to utilize a business writing process to construct these communications to convey our message clearly and accurately._____________________________________________________________________________________________________________Guffey, M. (2008). Business communication: Process and product (6 th ed.). Mason, OH: South-Western Cengage Leaning
Once you understand your legal and ethical responsibility;and have an idea of the message you want to communicate to your intended audience it is time to start the writing process.The writing process is divided into three distinct phases called The 3-x-3 Writing Process described as prewriting, writing and revision. The 3-x-3 described process (prewriting, writing and revision) are further divided into three more major activities. Prewriting:Analyze – determine what the message is about. What are you trying to get the receiver to understand.Anticipate – who is your targeted audience, what do they already know, and how will they receive your message. Adapt – what style of writing will appeal to your audience.Writing:Research – do your background check. What is needed to write your communication.Organize – group information together and decide to organize directly or indirectly.Compose – draft your first communication.Revising:Revise – make necessary changes to your initial draft.Proofread- carefully read through you for error and make corrections.Evaluate – is this the message you want to convey. Utilize this writing process to compose communications that are clear, precise and easily understood.The phases are designed to simplify the writing process by providing us with a systematic plan for developing business communications (p. 102). _____________________________________________________________________________________________________________Guffey, M. (2008). Business communication: Process and product (6 th ed.). Mason, OH: South-Western Cengage Leaning
To further develop well constructed communications we should follow the components in the business writing process as demonstrated on the slide for letters, memos, and analytical reports.The channel for communicating with our targeted audience to avoid misunderstanding and potential lawsuits is through a well constructed written message or document; not only will it later serve as reference but it could potentially protect you if needed in a legal situation.Refer audience to the slide above~As you can see, how ideas are grouped into components depends on the topic, and the channel for communicating your topic will depend on the component used to structure your communication.It is safe to say a letter or memo could utilize an email channel, whereas an analytical report could post on a channel such as a web page.
The final stage of the 3-x-3 writing process is probably the most important; revision. To produce quality written communications, drafters should review the stages of revising a document and follow these guidelines:Revising for Clarity – is the message clear and immediately understandableRevising for Conversation Tone – sound professional by friendlyRevising for Conciseness – are you making your point in the first few wordsRevising for Vigor and Directness - don’t bore your audience; keep the wordiness to a minimum (p. 149-153)._____________________________________________________________________________________________Guffey, M. (2008). Business communication: Process and product (6 th ed.). Mason, OH: South-Western Cengage Leaning
After following through on the stages of drafting and revising our message, document or communication, we will need to proofread. Proofreading is important and it is especially important for documents that are detailed and lengthy.Proofreading a revised document that may be complex, long and detailed can be daunting requiring special attention to ensure no slip-up in communication. Briefly review the each steps from slide with audience.Proofread a double spaced documentGive yourself time to proofreadAnticipate errorsProofread twiceRead slowly and concentrate on each wordAsk for help proofreadingMark errors with proofreading marks (p. 159).______________________________________________________________________________________Guffey, M. (2008). Business communication: Process and product (6 th ed.). Mason, OH: South-Western Cengage Leaning
Conclusion:We live in a globally, multicultural environment that is constantly changing. Knowing how to communicate in this environment is essential and empowering for your career development. Understand the channels for communicating, learn to listen well, and learn to communicate your thoughts both verbally and written will prove to benefit you, your place of employment, and the world.
Give audience a chance to ask questions.Have these questions available if needed:Why You Need strong Communication Skills?What are considered innovative communication channels?What are example of ways to develop listening skills?What is the 3x3 Writing process?