BEEF VALUE CHAIN IN PAKISTAN presention.pptx

1. BEEF VALUE CHAIN IN
PAKISTAN
Umar ali

2. content
• Introduction
• DATA SOURCES AND METHODOLOG
• Constraints and Challenges in Pakistan
• CONCLUSIONS

3. Introduction
More than 8 million families in the rural areas of Pakistan
are involved in raising livestock as an integral part of the
agricultural sector. The livestock sector contributes 11.8
percent to the national GDP of Pakistan
The total meat production in Pakistan has
increased from 3.095 million tons in 2010-11 to
4.061 million tons in 2016-17, indicating an
annual compound growth rate of 5.6 percent.

5. DATA SOURCES AND METHODOLOGY
 it also discusses key activities and typical
management practices.
Value chain in pakistan
Value chain can be divide into three main categories
• Sourcing and Production
• Processing
• Marketing

6. Sourcing and Production
• There are three types of livestock farmers: small farmers,
medium-sized farmers/producers, and large-scale producers
• The sole purpose of public veterinary service is to support
access of animals and animal products to the regional,
national, and international markets with the objective to
control animal diseases
• About 43 percent of the cattle population is purebred, 13
percent crossbred, and the remaining are considered to be
non-descript
• the production system and environmental conditions.
Shortage of forages during May-June and October-November
every year affect the feeding regimes of animals

7. Processing
• Almost 98 to 99 percent of the meat animals in Pakistan are
supplied in rural areas by farmers.
• Meat is supplied on a daily basis to meet the nutritional
requirements of the local consumers, and a large number of
animals are slaughtered on Eid-ul-Azha.
• The government of Punjab established the Punjab Agriculture
and Meat Company (PAMCO) in Lahore
• In the private sector, there are various players in the meat
processing industry. These include PK Livestock, Al Shaheer,
Tata Best Foods, Seven Star International, Komal Foods, Tazij
Meat, Abedin International etc.

8. Marketing
• Live Cattle Markets
• There are a number of players involved in the procurement
and transfer of animals from farmers to cattle markets .
• Local beoparis who are closest to the small livestock farmers
play a critical role in the procurement of animals. Beoparis
are usually residents of the same vicinity and are often aware
of the cash needs of local livestock farmers.
• The beoparis buy the animals from the farmers at their
doorstep and sell them at the local mandi at high margins.

9. Value chain activities
The beef value chain is divided into six distinct
segments.
1. Breeding
2. Rearing
3. trading of live animals
4. Meat processing
5. Distribution
6. Consumption

10. breeding
• sexual reproduction that produces offspring, usually
animals or plants.
Rearing
Cattle rearing involves the breeding,
birthing, and general care of cattle, be it beef
cattle or dairy cattle.

11. trading of live animals
• the conditions for trade are harmonised between the
Member States. All live animals must travel with a
health certificate validated by an official veterinarian
specifying that the animals fulfil the basic animal health
requirements
Meat processing
preparation of meat for human consumption.
• From farm to table

12. Distribution

13. Consumption
• Consumed the most beef per capita
• Beef is not the preferred meat in Pakistan compared to
other meats, i.e., mutton and chicken
• About 69 percent of the consumers of beef are based in
villages, 30 percent in urban areas, and only about 1
percent of the meat is being exported

14. CHALLENGES AND OPPORTUNITIES IN PAKISTAN
WITHIN THE GLOBAL CONTEXT
• The Global Halal Market
• Constraints and Challenges in Pakistan
• Critical Success Factors and Opportunities for Pakistan

15. The Global Halal Market
• accounting for 16.7 percent of the global food and beverage
market
• Based on 2014 data, Indonesia is the largest halal food
market with a market value of USD 157.6 billion, followed by
Turkey having a market value of USD 109.7 billion and
Pakistan at USD 100.5 billion.
• Over the years, global meat consumption has increased. In
China, the average meat consumption has risen from 9 kg
per person to more than 50 kg per person in 30 years,
leading to growth in the demand for meat products. Average
meat consumption in the developing world is 16 kg per
person, and that in industrialised countries is around 90 kg
per person. The meat consumption in Pakistan of around 18
kg per person .

16. Constraints and Challenges in Pakistan
• Breeding of inferior quality beef animals coupled with poor
breeding practices at the initial stage of the value chain
impact the entire chain.
• There is lack of knowledge and proper training to adopt
modern breeding practices in rearing healthy animals for beef
production.
• significant problem is the poor feeding practices and
availability of nutritious feed
• A major problem is lack of weight-based trading practice of
live animals. Animals are sold based on appearances and
rough estimates, with insignificant price differential for
quality
• The local beoparis develop strong relationships of trust with
the small farmers who willingly sell their animals to them
even at rates much lower than the market rates

17. Critical Success Factors and Opportunities
for Pakistan
• Improvements in animal breeding and raising practices at the small
farmer level would lead to the uplift of the entire sector.
• the majority of the farmers are smallholders and work day in and day out
to make ends meet, provision of financial and technical support to these
farmers is necessary.
• Improving the information flow across the value chain would help change
the animal trading practices.
• A culture of weight-based selling needs to be promoted.
• Consumer demand for quality beef, both domestic and international, can
act as a catalyst for change along the value chain.
• On the exports side, there is demand for quality beef in the premium
markets, but the industry in Pakistan is not fully prepared to cater to this
demand.

18. CONCLUSION
• sums up the challenges across the beef value chain and provides
summary recommendations to develop the beef sector of Pakistan. Given
the supply-demand gap of beef in the domestic market and the overall
global potential of halal meat, it is important to address the constraints at
each stage of the value chain to realise the growth potential in this sector.
Investments in the processing and marketing of beef, along with creating
awareness about the value of producing quality beef animals.
• Both the private and public sectors need to work together to unleash the
full potential of the meat sector. The private sector has an opportunity to
capitalise on the growing demand for beef, both domestic and
international, by investing across the value chain from cattle rearing to
meat processing.
• government intervention in forging closer trade relationships with meat
importing nations, especially the premium meat markets.