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1. Entrepreneurship & Venture Creation
Semester B assessment 2017
I have complete copy of this assignment. If you want to have complete draft of this work
with no plagiarism, then contact me at my email id: projectwork185@gmail.com
The semester B assessment consists of an individual 4000 word business plan,
based on a business idea devised by the student.
In this assessment, we will be looking to see evidence of your understanding of the process of
identifying and evaluating a business idea through opportunity, skill and interest or
incremental innovative processes. You may wish to highlight the value of the theories and
techniques that you have used in that process in order to reinforce the validity of your idea.
Please remember that this is a report and therefore needs to have a contents page within its
submission. The stronger answers will provide a brief introduction/executive summary; this
can be from 500-1000 in length, to the business idea along with a short description of the
techniques used in developing and refining that idea. You will also evaluate how your
business idea will address the needs of your both target market and customer, in some cases
these will be different or form a sub-set of your target market. You need to make this section
extremely clear and state how you are going to address them. These need to be separate
sections within your plan.
Following these evaluations, you will be able to suggest how you might improve on the
planning process you undertook and assess the value of the process as a whole and draw
some conclusions as to the most relevant areas for developing a business plan. You will also
need to include detail in every part of your plan; please do not leave any areas to doubt.
Detail will get you marks.
We will provide further guidance on this piece of work, especially the structure of your
assignment, early on in the semester.
Key areas which need to be included within your business plan are as follows:
 An introduction to your business idea, stating clearly what the idea is, what area it
addresses and who it is aimed at.
 What is its target market?
 Who are its target customers within your target market-they may be different.
 Clear start-up costs covering all areas; premises, machinery, staff, raw materials etc.
 A 5 year financial plan
 A 5 year profit and loss account
 A break even analysis report.