I have complete copy of this assignment. If you want to have complete draft of this work, then contact me at my email id: projectwork185@gmail.com

1. I have complete copy of this assignment. If you want to have complete draft of this work
with no plagiarism, then contact me at my email id: projectwork185@gmail.com
Final Details – Travelworth Case Study Assessment.
TravelworthCase Study(2016)
The brief suppliedtoyoubyTravelworth hasaskedyouto prepare anIntegratedMarketing
CommunicationsCampaignproposal suitableformeetingthe company’sdesire toexpandand
become anincreasinglywell recognisedandrespected playerinanalready highlycompetitive niche
sectorof the holidaymarket.
As a startingpointforyour analysisof their potentialMarketingCommunicationsneedstheyhave
previously suppliedyouwithdetailsof the company’sbackgroundandtheircurrentproduct
offerings(inthe formof theirSunSportandSkiBrightholidaypackages.) Tocomplete youranalysis
and to allowyoutorefine the final detailsof yourMarketingCommunicationsCampaignproposal
theyhave nowcome back to you withthe followinginformation…
Theyare lookingfora campaignwhichwill runfrom 31st
January 2017 until the secondweekof
January 2018 (topotentiallytake accountof the captive marketavailable inhomesacrossthe
countryduringthe Christmasholidays.) If yourcampaignissuccessful they willthenconsiderthe
possibilityof afollow-oncampaignfor2017/18
Theiroriginal informationtoyouidentifiedtheircurrentideasontargetmarketsbuttheyare happy
for youto propose alternativetargetsectorsif youfeel theywouldbenefit theiroverallaimsandadd
greaterimpactto the campaign.
Sara appreciatesthatwiththe budgetavailable aTV advertisingcampaignis probably unrealistic
howevershe doeslikethe ideaof achievingsome sortof visibilityviabroadcastTV (she thinksTV
coverage addsa level of credibilitytoacompany’sbrandimage.She hastherefore askedyouto
identifyif thisisapossibilityandhowitmightpotentiallybe achieved.
You have beenasked tocomplete yourproposal assoonas possible inreadinessforpitchingyour
ideastothembefore the endof 2016.