A wikinnovation ecosystem for a quadruple helix ecosystem

Seminary-Workshop

A Wikinnovation Model
Three approaches to reinforce Quadruple Helix connections
putting the citizen in the center of an open and
participatory innovation system

Amalio Rey & Ines Skotnicka

Concepts, models, metaphors...

All we are going to present are METAPHORS
that can serve as an inspiration for
empower the participation of the civil
society in the innovation processes

Amalio Rey e Ines Skotnicka - www.emotools.com

THREE PROPOSITIONS
• Innovation 2.0 and Social Media tools: Principles
of 2.0 innovation or “Wikinnovation” according to the
eMOTools model. Use of Social Media to build bottom-up,
participative and open communities to innovate at a local
and regional scale.
• Design Thinking: Thinking like designers as a
methodology for innovation and to create open spaces to
integrate proactive citizens in the QH system. Networking
based on „weak links‟ and serendipity. Empathy,
Experimentation spaces, collaborative Prototyping and
Integrative Thinking to solve “wicked” social problems.
• Hybridization: Audacious blending of concepts,
disciplines, markets, cultures and sectors as a source of
disruptive innovations. Managing diversity and paradox
interactions among agents weakly connected.

1) The quadruple helix: citizens, social
society and users:
Proposition:
Civil Society has a strong role to play in increasing
effective innovation in cities.

Four innovation actors with
chains oriented in the same
direction
The Actors of Innovation: the « Quadruple Helix »

Four main actors interacting dynamically between
themselves in the various steps of the innovation cycle:
- Government: The State
- Science: The Science & Technology Community
- Business: The Industry
- Society at large: The consumer, the market, the people
= citizens / users


CIVIL
SOCIETY

BUSINESS SOCIAL
Innovation Innovation
Opportunities
and problems

Users and
clients Citizens


Quadruple Helix
“Consumers need to be more involved in
product and marketing development; not only in
those industries that have been doing so for
decades (the typical Fast Moving Consumer
Goods: P&G, Unilever) but also in the typical
B2B sectors of construction, energy equipment
or advanced materials”
Bax & Willems

Open Declaration on European Public Services: three core
principles
The declaration has been presented at the 5th ministerial e-government
conference in Malmo on Nov 20, 2009
• Transparency: all public sector organizations should be “transparent by default”
and should provide the public with clear, regularly-updated information on all aspects of
their operations and decision-making processes. When providing information, public
sector organizations should do so in open, standard and reusable formats (with, of
course, full regard to privacy issues).
• Participation: government should pro-actively seek citizen input in all its activities
from user involvement in shaping services to public participation in policy-making. The
capacity to collaborate with citizens should become a core competence of
government.
3. Empowerment: public institutions should seek to act as platforms for public
value creation. In particular, government data and government services should be made
available in ways that others can easily build on. Public organisations should enable all
citizens to solve their problems for themselves by providing tools, skills and
resources.

2) Wikinnovation Model: Web 2.0 and
Innovation Ecosystems

Web 1.0 vs. Web 2.0
WEB 1.0 WEB 2.0
• Only reading 1. Read-write-collaborate

• Individual intelligence 2. Collective intelligence
(only-for-experts) (wisdom of the crowds)

• Control 3. Freedom, self- regulation

• Passive attitude 4. Participation

• Licensed technologies 5. Standard applications

• Impersonal 6. Human, personal, informal

• Version management 7. Perpetual Beta

• Turn-key solutions 8. Do it yourself!

• Opacity 9. Transparency


WIKI-ENTERPRISE

The company characterized by Wiki-style, the 2.0
philosophy participant and Social Web tools
user and that embraces the habits of open,
empathic, integral and participative
management style.

“INNOVATION 2.0” – the Emotools model inspired on Web
2.0 paradigm. It consists on six attributes:

1) PARTICIPATIVE
2) GENUINE
3) COLLABORATIVE
4) OPEN
5) EMPATHIC
6) INTEGRAL

This six attributes includes 18 principal characteristics.


Attitude 2.0 = Enterprise 2.0


THE STAR


The Bonsai


BOTTOM-UP APPROACH
The best initiatives, that last in time, are those
started from the bottom through voluntary
mobilization of the people.

“that seems pretty but
is it practical and
viable?”
Yes!!


Collective Intelligence =
¡¡viable!!
Thanks to Internet we can identify,
establish contacts between the
individual “wise man”, generate the
interactions and get add value
through the synthesized results of
collective wisdom.


The Participation Rule:
Think of the participation as an opportunity!, not a menace :

The Innovation is not a thing of the
experts, not anymore!!


The social pyramid is changing:

1º) The base of the pyramid is widening

2º) The top the pyramid becomes a “bottle neck”

3º) There are tension to reverse the pyramid


“Do it yourself!” rule
Instead of hiring anything out (to make
decision, to buy, to sell, to design, to
write, to record, to innovate, etc.), get
find the best tools for do it you yourself

New leadership

Role of “FACILITATOR” (change agent)
•


New power of user as prosumer

Co-creation + Selfservice
Michael Arrington, from
TechCrunch, bored of waiting for The aim: ultralight tactile
device, with Linux OS at less
some Web-oriented device at
then 200$.
really low cost, has designed the
one (hoping that someone will
produce it).

But he won´t work alone; he has
asked his (quite a lot) followers.
Final result of this collaborative
product design will be free to
reproduce by any manufacturer.


Collective intelligence (wisdom of the crowds)

e.Lilly
Collective internal prediction of
pharmaceutical products before FDA
certification
Multinational Lilly has a prediction division
that prepares stock analysis of
pharmaceuticals to be or not certified for
the market by FDA


Crowdsourcing to volunteers (pro-am)


Open Innovation =
From know- how
to Know-who
Companies start to evaluate a possible R&D
model ceasing the current resource-
intensive approach(researchers, proper
labs) and focusing on external challenges
coordination.

To change the current “know -how” search
into efficient “know-who” discovery.


i-COSYSTEM

New dynamic i-cosystem
display (ecosystem of
innovation) with the
agents
complementary to the
enterprise (research
centres, inventors, other
companies)


Open designs = mashups culture

We should take a look on data, applications,
pieces and half-products already present on
the market and then start to design from the
beginning with proper technologies (licence-
based technologies)


• R& D traditional: internal
• Co-development: R&D
with external collaboration
alongside the chain of
value.
• Organisational
Innovation:Any person of
the organisation interior
participates in R&D
processes(ex. Kaizen)
• Do it
yourself:Development by
a group or community of
users, guides but not
controlled (open source)


Social Media Tools
How to generate conversation to
innovate with users and citizens?

Enter to a conversation, by Alberto Ortiz de
Zarate:
“It´s impossible to control the Internet communications.
Its preferable to enter to this conversation than to
try to avoid it.” (ALORZA).
It is not the same talk to the network
that talk in the network (networked)


Build the conversational company

Critical factors of
Natural the
Dialogue conversation:
P2P
Pay attention • Receiver
Empathy • Channel
Multichannel • Style
Porosity • Transmitter
Networks
Participation

The company worths what its
conversations means.

EMPAHTIC INNOVATION
To be empathic with a user during
innovation process.
To make an enterprise human-centred
connecting with others´experiences.


LIVING LABS
The space to experiment and Co-create with real users
in their real surroundings, where the users are
connected to the researchers, public companies and
organizations. All focused on looking for joint solutions
and new products, services or business models

The LL are also “open and participative innovation” -
they contribute to development of new innovation
systems where the users and citizens take active role
and not only the passive receptors of innovations.

http://www.openlivinglabs.eu/


Observe, don´t ask!!: Living labs
Does it market research, like always, serve us?
¿Questionnaires, interviews, focus groups?
“Do not spend time on market research, but launch as early
as possible in alpha or beta versions. Keep improving
the product in the open.
(LOIC LE MEUR - Seesmic founder)

LIVING LABS
It´s better to observe what the clients really buy than to
analyse what they say they buy.
¡¡Observe, don´t ask!!


Design Thinking
The methodology of problem solving applicable to any scope that requires a creative approach,
and that is based on the following principles:
1. Empathy: a deep, empathic and multidisciplinary observation of the users needs,
including their emotions.
2. Imagination: “the optimistic” search of creative solutions; being inspired more by the
imagination (“the desirable focus”) than by the analytical thought (“the probabilistic focus”)
without prejudging anything in advance.
3. Experimentation: the visualization of possible alternatives of solution by means of the
experimentation; it´s a game and a construction of visual and emotional stories (storytelling)
in cooperation with the users.
4. Collaborative Prototypes: the use of techniques of collaborative prototypes to
generate models that help to visualize the alternatives and to validate them in team.
5. Integrating thinking: the capacity of integration and synthesis of the factors that affect the
user experience
6. Iterative learning: the iteration of the process “observe-create-prototype-validate”
whichever times is necessary = the innovation is also a “trial-failure” exercise


Design Thinking: Principles


Observe, don´t ask.
So called Design Thinking facilitates quite useful tools to be more
empathic and to understand the others.


Design Thinking: method


Innovation by doing: Action vs.
Paralysis
Too much information (infoxication) can make harm to the
innovation spirit:

• “If I had known that that was so
complicated, I would never create this
successful company”
• “To create very innovative company it is
convenient to be a little ignorant and a
little wakiedoodle”


AGILITY = continuous Innovation
The contents are dynamic, in constant change, movement,
because the participation of communities modifies them, during
an agile and continuous process ( so called“perpetual Beta”),
instead of the typical cycle of “versions management” which has
always predominated in the software industry.


The logic on the bottom of
“experimentation”
• COMPLEXITY: there is more and more complicated to anticipate what is
going to prevail in the market

• AGILITY: The rapidity and agility are basic factors.

• CREATIVITY: The excessive scheduling, focused only on “looking for”
reduces the company´s creativity.

• CONDITIONAL TOLERANCE: The users and clients are much more
prepared and open to participate. Now they are more tolerant to the
imperfections if the company takes them in real consideration.

• PARETO: 20% of final improvement of a product or service can take, as it
says the Law of Pareto, 80% of the project´s time. For that reason it´s
better to place in the market a product just 80% “perfect” but in a 20% of
the time.


Find it, not only search for...
Be systematical with your
discovers!!


TO HYBRIDIZE or “HYBRIDIZATION”
Hybridization is an innovation but on a
huge scale … it´s an answer to the excess
of the specialization on the market or within
some area of the knowledge.
It is to combine(mix) at least two
concepts, products or knowledge areas,
but the ones between that there weren´t
any previous connection.


THE “ MEDICI EFFECT”
Going into the so called
INTERSECTION, the Medici
Effect is generated (Florence
S-XV)‫‏‬
More different (diverse) pieces
you use, you will
MULTIPLICATE the innovation
instead of sum it.

The multidisciplinary science is rising…

“The science of one sole discipline is dead.
The mayor part of the civilisation advanced
includes the multiply disciplines. There is
even less frequent to see academic studies
signed by one sole person. But it´s quite
common to see studies realised by different
areas researchers.”
ALAN LESHNER
CEO
American Association for the Advancement of Science

SEARCH SOLUTION FAR AWAY... LEAVE THE
COMMON SOLUTIONS APART

If you are writing a travel guide, look
for the inspiration in cook books.
Or the next time you are preparing a
meal, look for the inspiration in a
travel guide.

One wonderful PARADOX…

“More qualifications of diverse
fields you have, the more
capacity to use a common
sense”
(ANTONI FLORES)


Hybridadors: “Renaissance Men”
The persons that are predisposed to
“waste their time” on apparently
irrelevant things. Irrelevant to their
work.
Just because they are curious.


Is it easy to work out?
OF COURSE NOT!!

Try a thing you haven't done three
times. Once, to get over the fear of
doing it. Twice, to learn how to do it.
And a third time to figure out
whether you like it or not.
VIRGIL THOMSON (at the age of 93)


¡¡THANK YOU!!

If you´d like to follow our Wikinnovation
methodology, please visit:

www.emotools.com

A wikinnovation ecosystem for a quadruple helix ecosystem

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