Enterprise socialnetworks AGBAR

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Enterprise socialnetworks AGBAR

  1. 1. Enterprise Social Networks Overview opportunities challenges Fundaci ó n AGBAR, Barcelona 28th June 2011
  2. 2. <ul><li>Global context </li></ul><ul><li>Net society </li></ul>
  3. 3. The world has changed Global Markets Radical Change ICT Everywhere New values New Motivations Crisis Net Society
  4. 4. We are in a new era: the Net Society Globalization Technological explosion : Digitalization, Internet Business Input: knowledge Business Output : knowledge Net Society
  5. 5. Systemic Impact Culture Companies Society Economy Poli tics Development Government Education Sociedad RED
  6. 6. <ul><li>New production values: creativity, commitment, passion … </li></ul><ul><li>New organizational models: Network, P2P, Communities, Openness </li></ul><ul><li>Transformation Process: Open Innovation, Market conversations ... </li></ul><ul><li>New Markets: Green Economy, Energy, Mobility ... </li></ul><ul><li>New claims (Ontime, Onplace, Lowcost) </li></ul><ul><li>New Skills </li></ul><ul><li>New Leadership </li></ul>Culture Companies Society Politics Development Government Educatio n Economy Systemic Impact
  7. 7. <ul><li>Citizens take center stage in the public sphere </li></ul><ul><li>They Converse and Associate </li></ul><ul><li>They Get Organized to Solve problems </li></ul><ul><li>Have gained knowledge, visibility and influence </li></ul><ul><li>Do not rely on institutional policy </li></ul><ul><li>Or, at best, it seems irrelevant to them </li></ul>Culture Society Government Educatio n Politics Development Companies Economy Systemic Impact
  8. 8. Society Government Companies Economy Development Politics Education Culture <ul><li>Sustainable progress requires citizens who are critical, creative, responsible and free </li></ul><ul><li>New skills: information management, synthesis, filtering, entrepreneurship, adaptability to change, teamwork, network creation, self-management, tolerance to failure ... </li></ul><ul><li>Evolution of teaching and learning models: collective, proactive, multicontextual, continuous ... </li></ul>Systemic Impact
  9. 9. Companies Economy Development Politics Education <ul><li>Leading participation scenarios </li></ul><ul><li>Transparency and Openness </li></ul><ul><li>Service Excellence </li></ul><ul><li>Collective intelligence coordination </li></ul><ul><li>Connected with the private sector and academic institutions (networks) </li></ul><ul><li>Development and social transformation drivers </li></ul>Government Society Culture Educatio n Systemic Impact
  10. 10. <ul><li>Inter Net </li></ul><ul><li>And its dynamics </li></ul>
  11. 11. http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=related
  12. 12. Digitalized and Connected Source: Informe sociedad de la informaci ón 2010 . Fundación telefónica
  13. 17. Nowadays the challenges of companies to play in a global market, considering the profound demography changes -with new values and new way to interchange with the others-, fits with the technology revolution that are transforming by collaborative tools, the way of creating value Digitalized and Connected Cross Collaboration Communties Strategic Communication Values Knowledge Management Suppliers & Stakeholders Market Conversations 2.0 Tools Open Innovation New Corporate Environment Alerts and Sindication (RSS) WEB 2.0 Social Platforms WIKI’s OpenSource Bloggs & Microbloggs Semantic findings
  14. 18. Enterprise Social Networks The world has changed high speed Companies have to transform their patterns to new demands We have already the technology Your employees are already using it
  15. 19. <ul><li>Enterprise </li></ul><ul><li>Internal Perspective </li></ul>
  16. 20. craftsmen, laborers, hackers The need for manpower in the industry, along with a rural exodus to the cities as a result of population growth and mechanization of crops, resulted in … … the transformation of an agrarian and rural society into an industrial and urban society . 1750 - 1850
  17. 21. 2011 craftsmen, laborers, hackers
  18. 22. Source : www.acando.com The rules of business are changing
  19. 23. Culture Companies Society Politics Development Government Educatio n Economy The rules of business are changing
  20. 24. internet tools get into companies … Source: extracted from the “Informe Sociedad de la información 2009” (primary source: Mckinsey 2009)
  21. 25. … to be applyed in different processes
  22. 26. … but organized according to new contexts … Knowledge Based economy Internet connected In a Global platform Connected Knoledge = People
  23. 27. … to become a Smart Company based on [Social] Network strategies
  24. 28. <ul><li>Smart company </li></ul><ul><li>a model </li></ul>
  25. 29. SMART COMPANY Knowledge People Networks INTER Company INTRA Company ACESS TO KNOWLEDGE NEW GENERATIONS EMPOWERMENT PROJECTS AND OBJECTIVES <ul><li>EMPLOYEES </li></ul><ul><li>+ NETWORKS </li></ul>FREE OPEN DISTRIBUTED CREATION EVERYTHING IS I+D COMMUNITIES OPEN INNOVATION REPUTATION COLLABTORATIVE PROJECTS MARKETING ADVERTISING K-LEADERHIPS REINFORCE RELATIONSHIPS ACTIVE LISTENING DESCENTRALIZATIO N
  26. 30. SMART COMPANY Knowledge People Networks INTER Company INTRA Company ACESS TO KNOWLEDGE NEW GENERATIONS EMPOWERMENT PROJECTS AND OBJECTIVES <ul><li>EMPLOYEES </li></ul><ul><li>+ NETWORKS </li></ul>FREE OPEN DISTRIBUTED CREATION EVERYTHING IS I+D COMMUNITIES OPEN INNOVATION REPUTATION COLLABTORATIVE PROJECTS MARKETING ADVERTISING K-LEADERHIPS REINFORCE RELATIONSHIPS ACTIVE LISTENING DESCENTRALIZATIO N
  27. 31. NETWORKS <ul><li>BENEFITS </li></ul><ul><li>Problem Solving </li></ul><ul><li>Development and testing of good practices </li></ul><ul><li>Update and distribution of knowledge </li></ul><ul><li>Research and Innovation </li></ul><ul><li>Education & Learning </li></ul><ul><li>Improvement of public relations </li></ul><ul><li>Production Optimization </li></ul><ul><li>Organizational inefficiencies </li></ul><ul><li>Save territorial barriers </li></ul>
  28. 32. “ Communities of practice are groups of people who share a passion for something that they know how to do , and decide to interact regularly to learn how to do it better.” (Etienne Wenger) “ A group of self-governing people whose practice is aligned with strategic imperatives and are challenged to create shareholder value by generating knowledge and increasing capabilities” (Hubert Saint-Onge) Community Perspective Business Perspective Communities of Practice (CoP) NETWORKS
  29. 33. NETWORKS INTRA Company
  30. 34. Enterprise: The Knowledge Ecosystem
  31. 35. <ul><li>BENEFITS </li></ul><ul><li>Open Innovation </li></ul><ul><li>Need for social cohesion - territorial </li></ul><ul><li>Sector Revitalization </li></ul><ul><li>Business Strategies </li></ul><ul><li>Promotion Initiatives </li></ul><ul><li>Cost Optimization </li></ul><ul><li>Multidisciplinary </li></ul>Innovaci ó Comunicaci ó Interna Gesti ó del Coneixement NETWORKS INTER Company
  32. 36. IBM LINUX NETWORKS INTER Company
  33. 37. http : //gw . innocentive . com/ar/challenge/marketPlace NETWORKS INTER Company
  34. 38. http : //twitter . com/DellOutlet NETWORKS INTER Company
  35. 39. http://mindstorms.lego.com/eng/Israel_dest/Default.aspx NETWORKS INTER Company
  36. 40. http : //mystarbucksidea . force . com/ideaHome NETWORKS INTER Company
  37. 41. “ The knowledge is out there”
  38. 42. Enterprise Social Networks Smart Companies focus the business activity on knowledge management By creating NETworks at two sides of the corporate boundaries Peope + Techology + Leadership
  39. 44. Thanks!! and enjoy the NET Maria Jes ú s Salido Rojo www . TheProject . ws [email_address] Telf. +34 646 47 90 60

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