The document discusses how employers are increasingly using social media to screen candidates. A survey found that 45% of employers use social networks to research applicants and 35% decided not to hire a candidate based on what they found online. Facebook was the most commonly used site for this screening, followed by LinkedIn and MySpace. The document then provides 10 strategies for job seekers to build their personal brand online through activities like curating connections, telling stories, finding platforms to share content, and getting experience through volunteer work.