2. Audience research was essential for me as the
audience are the target audience who would
purchase my Digipak. Therefore their input is
vital. I took their ideas and suggestions on
board in order to create a successful, well
designed Digipak and Advert.
3.
4.
5. Although my Digipak had a green filter on it, I was not sure whether to change
alter it a bit. Therefore I undertook audience research to see what they ideally
thought would look better. 15% thought I should add a blue filter, 50%
thought Green, 25% thought Brown and 10% thought I should not add a
coloured filter and leave it natural. As 50% thought Green, which was the
majority I therefore applied a green filter to my advert.
What coloured filter should I put on my advert?
Blue
Brown
Green
Natural
6. What should I have as the main image for my Digipak?
After my audience research I decided to use the image of a
volcano I had taken instead of having my Digipak cover of a
view of the sea, A vinyl and an image of the elderly couple
starring in my music video. The volcano received 63% of the
votes which aided me in my decision making.
0%
10%
20%
30%
40%
50%
60%
70%
Volcano View of the sea A Vinyl The eldery couple
7. What could be improved on my Advert?
The majority (61%) of my audience research suggested how I could
have added VIDO Productions on my advert to promote my
production company. Additionally 9% said I could add more songs
from the album on it, 17% mentioned having a website for Tame
Impala on it and 2% said to have an image of Tame Impala on my
advert.
0%
10%
20%
30%
40%
50%
60%
70%
Adding VIDO
Productions
More songs listed on it Having a website for
Tame Impala on it
Having an image of
Tame Impala
8. What could be improved on my Digipak?
After the audience feedback for my Digipak, the audience concluded
that 69% suggested having an image of Tame Impala on it, 16%
said to have the social networking symbols to be smaller, 12%
mention to have an image from the music video and only 3%
suggested having details on Tame Impala’s tour.
Having an image of Tame Impala
Having the social networking sites
symbols smaller
Having an image from the music video
Adding details on Tame Impala's tour
