1. Competitive Factor
• Direct- Box of Beauty, Kosmetik.de and
French based Company BirchBOX.
• Close – Traditional cosmetics stores: Drug
Store, Boots. Brands Maybelline, Rimmel,
L’Oreal
• Substitute- Beauty Salon, Hairdressers,
Sunbeds Salon, Gym
• Indirect- Groceries, clothes, home
accessories, pharmaceuticals,

2. Organisational Factor
• One of the global ventures managed by Rocket Internet
Company
• Glossybox has a team of 300+ beauty enthusiast
working to source the best product
• Beauty trend scouting in Paris, London, Tokyo, and
Milan.
• Strong relationship with more than 100 premier and
niche brands.
• A global customer service team to support the
consumers.
• Glossybox is providing their product in more than 16
countries.

3. SWOT ANALYSIS
STRENGHTS
• The strong brand name: GLOSSYBOX
• The idea of the ‘pay monthly’
• ‘Surprising present effect’
• The way of delivery to the costumer.
• The company do not need to rent or buy any
places to sell the product, or hire sellers.
• Social Networking active adverts