2. Contents
Purpose of One-to-One CommunicationPurpose of One-to-One Communication
Tools for One-to-One CommunicationTools for One-to-One Communication
Points for Attention on One-to-One CommunicationPoints for Attention on One-to-One Communication
Objects and Key Points of One-to-One CommunicationObjects and Key Points of One-to-One Communication
6. Objects of One-to-One Communication
Company staffCompany staff
People who want to succeedPeople who want to succeed
People who need new opportunitiesPeople who need new opportunities
FreelancersFreelancers
……………………
Businessmen in other direct-selling companiesBusinessmen in other direct-selling companies
7. Company Staff
Objects and Key Points of One-to-One
Communication
Characteristics: having stable income; having great sense of
crisis
Key Points:
1. The era without regular job has come
2. Seeking for safe business to overcome the sense of crisis
3. Team can help you succeed and realize your dream
8. Freelancers
Characteristics: irregular life; both physically and
spiritually tired
Key Points:
1. Team can ease his/her pressure
2. Learning can make your second-time business
starting succeed and need to recharge.
Objects and Key Points of One-to-One
Communication
9. People who need new opportunities
Characteristics: facing other traditional industry risk;
feeling immense pressure
Key Points:
1. Emphasizing less risk than other traditional industries
2. Talking about return on investment, low investment
and high return, no risk
Objects and Key Points of One-to-One
Communication
10. People in other direct-selling companies
Characteristics: familiar with direct selling; self-righteous
Key Points:
1. Praising his/her choice, making friends with him/her
2. Suggesting that he/she should choose a safe company boasting
sustainable development and rosy prospect.
3. Strengths of TIENS: a honest, responsible and charitable
multi-national company; inheriting 5000-year Chinese health-
preserving culture.
Objects and Key Points of One-to-One
Communication
11. People who want to succeed
Characteristics: having great sense of success; strong sense of health
Key Points:
1. Asking him/her to introduce his/her investment, consulting
with him/her and praising him/her
2. Introducing products to him/her, and emphasizing that
health is priceless
3. Asking him/her to introduce new customers
Objects and Key Points of One-to-One
Communication
15. Tools for One-to-One Communication
The one-to-one communication Tools are supposed to include the following
information :
1 、 Tiens company information :
vision and mission, brand introduction, research & development,
manufacturing, logistics and so on.
2 、 Business opportunities introduction
3 、 Basic Products knowledge: such as brand, classification, function and so on.
4 、 The related information will be not too long and too much
5 、 If necessary , You can use some videos to enhance the vision effects.
Note:
Training purpose: enabling new distributors to understand the importance of direct selling, and master basic communication skills and business skills.
Key points: paying attention to the interaction with distributors, and introducing different communication methods for different people by on-site demonstration, so as to make distributors master communication skills quickly.
Duration: 45 minutes
Trainees: 3-4 star distributors (business directors)
Notes:
Practice by group at class and lecturers comment on it.