Materi presentasi salman
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Silakan yang pengen mengunduh materi presentasi saya di KarismaITB September 2014 lalu. Tentang Social Media Management & Monitoring Tools. Semoga bermanfaat!
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Materi presentasi salman
- 1. What I Wish I Knew.. By: @nando_nurhadi || nandonurhadigalaxys3@gmail.com When I Was Knowing Social Media For The 1st Time!
- 2. DARI SINI SEMUA BERAWAL • Era Internet • Awalnya merupakan Teknologi Militer di Amerika • Defense Advanced Research Projects Agency (DARPA) • UNIVERSITY OF CALIFORNIA, LA – STANFORD RESEARCH INSTITUTE (SRI) • Advanced Research Projects Agency Network (ARPANET) 29 OKTOBER 1969
- 3. WORLD WIDE WEB "I just had to take the hypertext idea and connect it to the Transmission Control Protocol and domain name system ideas and—ta-da!—the World Wide Web
- 4. World Wide Web: FIRST ONLINE ON 6 AUGUST 1991 "I just had to take the hypertext idea and connect it to the Transmission Control Protocol and domain name system ideas and—ta-da!—the World Wide Web
- 6. SOCIAL COMPUTING: WHEN HUMANS USE THE WEB FOR CREATING AND CONSUME INFORMATION AT THE SAME TIME
- 7. 22 Maret 2002: John Abrams (CANADIAN) 4 Februari 2004: Mark Zuckerberg (USA)
- 8. FACEBOOK WAS SOCIAL NETWORKING SITE WITH BETTER INTERACTIONS
- 9. EVERYBODY HAS THEIR OWN MEDIA
- 11. How To Manage Your Social Media Account?
- 12. 1st Step: Social Media Policy 1.1 Tujuan kehadiran di social media mau apa? DEFINE YOUR GOAL!
- 13. 1.2 Admin and Shift! 07.00-12.00 : @FlorentinaHes 12.01-18.00 : @nando_nurhadi 18.01-23.00 : @bambiwae Ada Admin Supervisor : Bertanggung jawab atas segala publikasi (pimred) Ada Assistan Admin (operasional)
- 15. 1.3 Tata Bahasa Tentukan: A. Salam: @telkomsel => Semangat pagi! @Pasangmata: Salam mata-mata! B. Sapaan ke followers => @bisefisiensi = halo Efisiensi Lovers! C. Julukkan untuk para admin => XL: XLRangers D. Sesi tertentu untuk membuka interaksi (Tanya jawab) dengan para follower. Misalnya: Hastag #TanyaSuperSoccer di akun @mySuperSoccer “KUNCI DARI INI SEMUA ADALAH : DIBIASAKAN!”
- 16. 1.4 Tentukan Ground Rules! Do & Don’t CASE STUDY: Kasus @mahdimanshuri Eks Admin @MySuperSoccer HINA PERSIB!
- 17. 1.5 TENTUKAN TINDAKKAN YANG DIAMBIL PADA SAAT DARURAT ! LANGGAR SOCIAL MEDIA POLICY? SIAP-SIAP DIBERHENTIKAN DARI PEKERJAAN.
- 18. 1.6 ANGER MANAGEMENT! HINDARI MARAH-MARAH DI INTERNET • KOIN UNTUK PRITA? • #USIRFLODARIJOGJA
- 19. 2nd Tips: MANAGING YOUR POST! LAKUKAN PERENCANAAN KONTEN. SESUAIKAN KONTEN DENGAN AUDIENS SATU HARI SATU KONTEN (AYAT)? 2 KUNCI: KONSISTEN & RELEVANT!
- 20. KNOWING YOUR PEAK TIME!
- 21. PowerPost: Posting + Peak Time
- 23. MENGELOLA MENTIONS VIA SOCIAL MENTIONS
- 24. SOCIAL MEDIA REPORTS: FROM ENGAGEMENT TO CLICKS!
- 25. 3rd Tips: Build a Relationship/INTERACTIONS • Customer Care Oriented. • Ada yang bisa kami bantu? • Apa pendapat kalian tentang konten X konten Y? • 3 KATA AJAIB: MAAF, TOLONG, DAN TERIMA KASIH. WHY? MORE INTERACTIONS, MORE INFLUENCE! SOCIAL NETWORK!
- 27. MAKE IT SIMPLE WITH KLOUT SCORE!
- 28. FACEBOOK ? (-) close platform (-) data sensitive (-) harus coding sendiri Simple? PERSONAL: http://graphyourfriends.com/ FANPAGE Facebook INSIGHT! http://create.visual.ly/graphic/facebook-insights http://www.wolframalpha.com/