3. History
ESTABLISHED
• NOVEMBER 25th 1945
• Jamnalal Bajaj- Founder of the Bajaj group
• Bajaj is currently India’s largest two and threewheeler manufacture and one of the biggest in
the world.
4. Group Company
•
•
•
•
•
•
•
•
•
•
Bajaj Auto Ltd.
Mukand International Ltd.
Mukand Ltd.
Mukand Engineers Ltd.
Bajaj Electricals Ltd.
Mukand Global Finance Ltd.
Bajaj Hindustan Ltd.
Bachhraj Factories Pvt. Ltd.
Maharashtra Scooters Ltd.
Bajaj Consumer Care Ltd.
5. •
•
•
•
•
•
•
•
•
Bajaj Auto Finance Ltd.
Bajaj Auto Holdings Ltd.
Hercules Hoists Ltd.
Jamnalal Sons Pvt. Ltd.
Bajaj Sevashram Pvt Ltd.
Bachhraj & Company Pvt. Ltd.
Hind Lamps Ltd.
Jeevan Ltd.
Bajaj Ventures Ltd.
6. •
•
•
•
•
•
•
•
The Hindustan Housing Co Ltd.
Bajaj International Pvt Ltd.
Baroda Industries Pvt Ltd.
Hind Musafir Agency Pvt Ltd.
Stainless India Ltd.
Bajaj Allianz General Insurance Company Ltd.
Bombay Forgings Ltd.
Bajaj Allianz Life Insurance Company Ltd.
7. PRODUCT AWARD
• Bajaj Pulsar DTS-Fi - Bike of the Year 2007
By CNBC-TV18 Auto car Auto Awards
• Bajaj Platina 100cc - Bike of the Year 2007
By NDTV Profit Bike India
• Mr. Rajiv Bajaj - Man of the year 2005
By Auto car Professional
8. Company Profile
REGISTERED OFFICE: Akurdi, Pune 411 035
WORK OFFICE:
Akurdi, Pune 411 035
Bajaj Nagar, Waluj Aurangabad 431136
Chakan Industrial Area, Chakan, Pune
411501 Plot No. 2, Sectoe 10, Pant
Nagar, Rudrapur
9. Board of Directors
• Rahul Bajaj
Chairman
• Madhur Bajaj
Vice Chairman
• Rajiv Bajaj
Managing Director
• Sanjiv Bajaj
Executive Director
14. Research Methodology
• Research objectives
Primary objectives
Secondary objective
• Research Design
Plan
Structure
Strategy
15. • DATA SOURCES
Primary data-sources - Questionnaire
Secondary data-sources
• SAMPLLING TECHNIQUE
Probability Sampling
Random Sampling
Non Random Sampling
17. Que 1 Did you have any two wheeler before you purchased PULSUR 150 cc?
PARTICULAR
NO OF USER
%
YES
87
87
NO
13
13
TOTAL
100
100
THE CUSTOMERS WHO HAVE BIKE BEFORE
PULSAR 150cc
YES
NO
INTERPRETATION:
From the above chart we can see that there were total 87 person who
had any two wheeler before they use pulsur 150cc.so we can say that
now a days it is normal to have any two wheeler. So there is large
coverage area of two wheeler in the city as well as in the country.
18. Que 2 Which bike did you have before pulsar 150cc?
Particular
No. of respondence
Percentage (%)
DISCOVER
10
10
PULSAR
5
5
PASSION
7
7
SPLENDER
26
26
YAMAHA LIBERO
5
5
12
12
HONDA ACTIVA
12
12
CD 100
18
18
CBZ
5
5
Total
100
100
SCOOTER
19. Chart
30
25
20
old vehicle
old
vehicle
15
10
5
0
In the above graph we can see that there are 24 people out of 100 who have the
hero Honda Splendor bike. In the second number there are 18 people out of
100 who have Hero Honda cd100. There are few people who have pulsur also.
There are also some user who had scooter before they purchase Pulsur
150cc.we can say that hero Honda has the vast coverage area, our company has
comparatively low coverage area in compare of hero Honda. the Yamaha and
Honda have lowest coverage area.
20. Que 3 Newly purchased or second hand?
Particular
Total Number of
user
Total number of user
in(%)
Yes
86
86
No
14
14
100
100
Total
Total Number of user
100
80
60
40
Total Number of user
20
0
Yes
No
From the above graph we can say that there are less customers of the company who
prefer to buy the old Pulsar. By doing survey I come to know that there are only
14% people who have the second hand bike. Most of the people have purchased
own hand. they are 86% which is good for company. We can say that the customers
are reliable on the company.
21. Oue 4 From where did you get the information about Pulsur 150cc?
Particulars
Total
(%)
NEWS PAPER
12
12
SHOW ROOM
19
19
TV
29
29
5
5
26
26
9
9
100
100
HORDING
FRIENDS &RELATIVES
OTHER REASON
Total
22. Chart:
ADVERTISING…
35
30
25
20
15
10
5
0
Interpretation :The firm use different media for connecting the people. From above graph we can see the different
media. The firm has less l connection with the news paper. there are only 12% people who come to know about
pulsur through that. the hordings and others also have less coverage area. there are only 5% and 9% respectively.
the maximum costumers have been come to know throuh tv. They are 29% people. The 26% people had taken
the decision to buy the bike through friends & relatives.
23. Que 5 Reason for purchase Pulsur 150 cc bike?
I got the different reason to purchase the bike which were in customer’s mind. There are 25% people
who have chosen the pulsur due to the good look. There are 23% people who liked the pick up. we can
say that the bike has the pulsur has good powerful pick up. there are 20% people who are attracted by the
disk break of bike. The pulsur has powerful disk break. the 20% people were influenced by the firing of
bike. There were only 8% people who decided to buy the bike because of its sitting arrangement. there
were less customer who liked its sitting arrangement. The 3% people have choosen the bike due to
mileage. so the lowest efficiency of the bike is the mileage .so the look is the most effective factor to
catch the customer
24. Que.6 If Pulsur 150cc was not available in the market then which bike do
you prefer?
percentage
35%
30%
25%
20%
percentage
15%
10%
5%
0%
15
6
4
31
18
12
14
discover
platina
karizma
splender
passion
hunk
avenger
INTERPRETATION
we can see in above graph there is splender is 31%
with highest .karizma and platina less % with respectively 6%and
4%.and
passion,hunk and avenger are good market. But we can say that splender’s demand
is good.
25. Que.7 What is your average running km per day?
•
When I asked the question about their daily use of bike, I got different information. Most of
the people are using the bike 20-30 km per day. In secondly 20% customers are using the bike
at 10-20 km per day. There are 10% users driving 30-40 km per day. There are 8% users use it
40-50 km per day. There less users who use the bike more than 80 km per day. There are not
any user between 0-10 km,60-70 km and 70-80km also. so the bikes are averagely used by
the customers.
26. Que.8 MILEGE OF BIKE?
• From the above graph we can see that the mileage of the bike is good. Because there
are 63% users have the mileage of 40-50km per liter. There are 31% users have the
mileage of 30-40 km. There only 3% users who have the mileage of 10-20 and 5060km per liter simultaneously.
27. Que 9 Are you satisfied with the performance of the Pulsur 150cc bike?
Satisfaction level
percentage
100
80
60
40
20
0
percentage
satisfied
dissatisfied
INTERPRETATION
The customers have good satisfied level, which is good side for the company. The
90% customers are fully satisfied, only 10% have the negative view regarding the
company. that is minor thing but the firm should try to satisfy those customers also
for covering 100% expansion of the company.
28. FINDING
• The market is divided in various branded bikes and according to the data
and the market leader bikes like Yamaha, Hero-honda, TVS, Honda. From
all the competitors the company has to face tough competition with Hero
Honda.
•
The most of the people are satisfied by the quality of the product Bajaj
bike, as people have full faith in the product and want the product any how
which is good sign for the firm.
• I found that the company has good market coverage area in the customers
of second hand market of bike also.
• I found that more than 80% customers are highly influenced by the look of
the bike. Which is positive aspect for company’s point of view.
•
29. • I found that the customers are not very
much satisfied with the mileage performance
of the bike.
• There are some customers who are not
satisfied with the company’s service center. I
observed negative response in that matter
30. I found following different views are given by
the customers regarding the company’s service
center and the bike.
The company should improve the after sales
service
The mechanics of the service center do not
check internal parts of the bike.
The customers are demanding the new colors
range in the bike.
31. RECOMMENDATION
• The price of the product is affordable as per the quality provided by the
firm then also for some customers the price of the bike is not convenient.
• As the customers are not satisfied, The firm should try to improve the
mileage of the bike
• The company should try to solve the customer’s problem in terms of
changes which are they looking forward.
• As we found that the customers are not very much satisfied with the service
center, the firm should concentrate on that and should improve the after
sales service.
32. CONCLUSION
• I made the project report to know customer satisfaction of Pulsur 150cc of
BAJAJ AUUTO LTD amongst the customers, I observed that most of
customers are having been satisfied with the performance of bike.
• I would like to express my views in favors of Bajaj auto ltd with regards to
its marketing survey on Pulsur 150 cc. I conclude that the Bajaj Pulsur
150cc is very successful bike in the market. Many people are using it and
the customers are satisfied with the performance of the Bajaj Pulsur 150cc.
