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BAJAJ AUTO LTD.
HISTORY OF BAJAJ AUTOLTD. BAL was initially started by a Rajasthani  merchant. It came into existence on November  29, 1...
PLANT LOCATIONS IN INDIA Waluj - Maharashtra Chakan - Maharashtra Pant Nagar – Uttaranchal   Site location of the plan...
PRODUCTS Bajaj Discover 135 DTS-i Bajaj Pulsar 150 DTSi Bajaj Pulsar 180 DTSi Bajaj Pulsar 200 DTSi Bajaj Pulsar 220 ...
OVERVIEW OF THE PLANT Emerged in the Automobile Industry in 1960  with a two wheeler vehicle called “VESPA”  Under licens...
 Pulsar DTS-i boomed in the market in 2001. Its  150cc, 180cc, 200cc, 220cc have done wonders  in their market segment. ...
PRODUCTION UNIT   Production unit has been categorized as engine assembly    unit and vehicle assembly unit.   ENGINE AS...
ORGANIZATIONALSTRUCTURE:
MANAGEMENT TEAM
MANAGEMENT   Rahul Bajaj           Chairman   Madhur Bajaj          Vice Chairman   Rajiv Bajaj           Managing Dire...
MANUFACTURING PROCESS Apart from the engine assembly unit and vehicle  assembly unit, the plant has a paint shop where  t...
 These engines are then transported to the vehicle  assembly room through overhead conveyers. Lastly in the vehicle asse...
POLICIES & STRATEGYFOLLOWED   BAL follows the TPM and    SHE(safety, occupational health and    environmental) policies....
HUMAN RESOURCEACQUISITION BAL is an equal opportunity employer.  Selection is based on individual merit. It has both cam...
BALANCE SHEET- 2009Total liabilities                                 34,438,851Total assets                               ...
SWOT ANALYSISSTRENGTHS: Highly experienced management. Product design and design capabilities. Extensive R&D focus. Wi...
WEAKNESSES: Hasn’t employed the excess cash for long. Not a global player in spite of huge  volumes. Not a globally rec...
OPPORTUNITIES: Double digit growth in the two wheeler  market. Untapped market above 180 cc in  motorcycles. More matur...
THREATS: The market catches up any new  competition in no time. Threat of cheap imported motorcycles  from China.
RECOMMENDATIONS: Focus on high margin products. Focus on fast growing motorcycle  segment. Tap the export market more e...
THANK YOU!!
Bajaj customer relation management
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Bajaj customer relation management

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Bajaj customer relation management

  1. 1. BAJAJ AUTO LTD.
  2. 2. HISTORY OF BAJAJ AUTOLTD. BAL was initially started by a Rajasthani merchant. It came into existence on November 29, 1945 as M/S Bachraj Trading corporation pvt. ltd. It started off by selling imported two and three wheelers in India. This organization obtained a manufacturing license from the govt. in 1960.
  3. 3. PLANT LOCATIONS IN INDIA Waluj - Maharashtra Chakan - Maharashtra Pant Nagar – Uttaranchal Site location of the plant visited: MIDC, Plot No A1, Mahalunge Village, Chakan, Pune- 410501.
  4. 4. PRODUCTS Bajaj Discover 135 DTS-i Bajaj Pulsar 150 DTSi Bajaj Pulsar 180 DTSi Bajaj Pulsar 200 DTSi Bajaj Pulsar 220 DTSi Bajaj Avenger 200 DTS-i
  5. 5. OVERVIEW OF THE PLANT Emerged in the Automobile Industry in 1960 with a two wheeler vehicle called “VESPA” Under license of Piaggio of Italy. Presently a manufacturer of 2 wheelers namely Pulsar, Avenger and Discover. Won several awards for quality delivery and excellent service. Automated Guided Vehicles(AGV) are used along with a manpower of 1000 employees. There is no formation of trade unions.
  6. 6.  Pulsar DTS-i boomed in the market in 2001. Its 150cc, 180cc, 200cc, 220cc have done wonders in their market segment. 90% of the manufacturing components are from vendors while some spare parts are manufactured by Bajaj Auto itself. Excellent infrastructure and various leisure facilities are available for the employees.
  7. 7. PRODUCTION UNIT Production unit has been categorized as engine assembly unit and vehicle assembly unit. ENGINE ASSEMBLY UNIT: spare parts are tested and the engine is assembled. All parts assembled are made of aluminium. VEHICLE ASSEMBLY UNIT: The parts assembled in the Engine assembly unit are assembled to form the bike here. The plant has a total of 3 assembly conveyors and produces 6 models.
  8. 8. ORGANIZATIONALSTRUCTURE:
  9. 9. MANAGEMENT TEAM
  10. 10. MANAGEMENT Rahul Bajaj Chairman Madhur Bajaj Vice Chairman Rajiv Bajaj Managing Director Sanjiv Bajaj Executive Director Pradeep Shrivastava President (Engineering) Rakesh Sharma CEO (International Business) R C Maheshwari CEO (Commercial Vehicles) S Sridhar CEO (Two Wheelers) Abraham Joseph President(R&D) Eric Vas President (New Projects) C P Tripathi Vice President (Corporate) Kevin D’sa Vice President (Finance)
  11. 11. MANUFACTURING PROCESS Apart from the engine assembly unit and vehicle assembly unit, the plant has a paint shop where the parts are painted. Simultaneously in the engine assembly room, these painted parts are assembled along with parts procured from the vendors. The engines are assembled on a conveyer belt with each individual doing a specific function throughout.
  12. 12.  These engines are then transported to the vehicle assembly room through overhead conveyers. Lastly in the vehicle assembly all parts namely engine, tyres and the main body known as CHASSIS along with a few other parts are assembled. In the end, a testing is done to ensure functioning of all parts and keeping a check on the emission levels as specified by the Indian Govt.
  13. 13. POLICIES & STRATEGYFOLLOWED BAL follows the TPM and SHE(safety, occupational health and environmental) policies. BAL is also moving towards the FMCG business model. It will set up separate sales channels for every segment of its business and customers. BAL believes in CASH IS STRENGTH.
  14. 14. HUMAN RESOURCEACQUISITION BAL is an equal opportunity employer. Selection is based on individual merit. It has both campus recruitments and lateral hiring. On- campus BAL is a preferred employer for engineering and post graduate management institutions. Lateral hiring brings in various organizational cultures leading to diverse perspectives.
  15. 15. BALANCE SHEET- 2009Total liabilities 34,438,851Total assets 34,438,851SOURCES OF FUNDS:Paid-up capital 1,446,835Reserves and surplus 17,250,207Secured loans —Unsecured loans 15,699,927Defer red Tax Adjustments 41,882 34,438,851APPLICATION OF FUNDS:Net Fixed Assets 15,480,873Investments 18,085,192Net Current Assets (1,122,846)Misc. Exp-Technical Know-how & Unamortised VRS Compensation 1,995,632 34,438,851
  16. 16. SWOT ANALYSISSTRENGTHS: Highly experienced management. Product design and design capabilities. Extensive R&D focus. Widespread distribution network. High performance products across all categories. High export to domestic sales ratio. Great financial support network. High economies of scale.
  17. 17. WEAKNESSES: Hasn’t employed the excess cash for long. Not a global player in spite of huge volumes. Not a globally recognizable brand (unlike the JV partner Kawasaki )
  18. 18. OPPORTUNITIES: Double digit growth in the two wheeler market. Untapped market above 180 cc in motorcycles. More maturity and movement towards high end motorcycles. Growing world demand for entry level motorcycles especially in emerging markets.
  19. 19. THREATS: The market catches up any new competition in no time. Threat of cheap imported motorcycles from China.
  20. 20. RECOMMENDATIONS: Focus on high margin products. Focus on fast growing motorcycle segment. Tap the export market more efficiently. Target young age group more effectively.
  21. 21. THANK YOU!!

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