Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

TVS Comparative Analysis

1,881 views

Published on

Published in: Marketing
  • Be the first to comment

TVS Comparative Analysis

  1. 1. Submitted by: Popat Payal 138270592102 Faculty Guide: Prof. Kapil Shrimal
  2. 2. CONTENT Industrial Overview. Company Overview. Statement of problem. Objectives of the study. Research methodology. Literature Review. Data analysis and interpretation. Findings. Suggestion. Limitation. Conclusion. Bibliography.
  3. 3. INDUSTRIAL OVERVIEW 0 Indian history of Two-Wheeler sector gained momentum since 1990’s. 0 Earlier, Hero Honda and Bajaj were the only two producers for motorcycles.
  4. 4. COMPANY OVERVIEW 0 TVS was founded by Thirukkurungudi Vengaram Sundaram Iyengar . 0 When he died in 1955 his sons took the company ahead with several forays in the automobile sector, including finance, insurance, manufacture of two-wheelers, tyres and components. 0 The group has managed to run 33 companies that account for a combined turnover of nearly $3 billion.
  5. 5. Cont.. 0 The company set up a plant at Hosur in 1978 to manufacture mopeds as part of a new division. 0 A technical collaboration with the Japanese auto giant resulted in the joint-venture Ind Suzuki Limited in 1982 between Sundaram Clayton Ltd and Suzuki Motor Corporation. 0 Commercial production of motorcycles began in 1984
  6. 6. Cont.. 0 As of 31 October, 2013, the total number of TVS two- wheelers sold stand at- Domestic: 23,189,532 (231.9Lakhs) Exports: 1,644,277 (16.4Lakhs) 93% 7% 7% Sales upto 31st October 2013 Domestic International
  7. 7. STATEMENT OF PROBLEM 0 Management Problem Through this project, Jivrajani TVS wants to check the reason for less share of TVS in market and regarding consumer preference. 0 Research Problem Consumer Buying Behaviour Of TVS Jupiter, Honda Activa and Suzuki Access With Special Reference To Rajkot City.
  8. 8. OBJECTIVES OF THE STUDY 0Primary objectives To find out the Consumer Buying Behaviour of TVS Jupiter, Suzuki Access, Honda Activa with reference to Rajkot city. 0Secondary objective 1. To know the awareness about TVS vehicle among the vehicles users. 2. To find out the opinion of the respondents regarding TVS vehicle, like cost price, mileage, and maintenance cost. 3. To study the importance criteria the consumer looks for the product performance. 4. To know market position of TVS Motors in the market. 5. To analyse the impact of behavioural factors of consumer for choosing particular brand.
  9. 9. RESEARCH METHODOLOGY Research Random Research Data Source Primary Data and Secondary Data Primary Data Questionnaire Research Method Survey Method Instrument Type Questionnaire Type of Questionnaire Structured No. of Question 10 Sample Size 105 Place Rajkot
  10. 10. LITERATURE REVIEW 0 Dhananjoy Datta (2010) 0 Prof. S. Saaravanan and Prof. N. Panchanatham (2009) 0 Aaker & Jacobson (1994 0 Wallendorf (1979)
  11. 11. DATA ANALYSIS AND DATA INTERPRETATION
  12. 12. Q.1 Which Vehicle Do You Own? 34% 33% 33% RESPONDENT TVS JUPITER SUZUKI ACCESS HONDA ACTIVA
  13. 13. Q.2 Since How Long You Use This Vehicle? 35 0 0 0 14 9 7 55 7 8 15 0 5 10 15 20 25 30 35 40 1 to 3yrs 3 to 5 yrs 5 to 7 yrs 7 or more No.ofvehicles No. of years Jupiter Access Activa
  14. 14. Q.3 Which attribute do you like the most in your vehicle? 3 5 6 9 5 7 4 3 5 9 11 3 6 4 9 6 5 5 0 2 4 6 8 10 12 Luggage Space Fuel Efficiency Pick Up Driving Comfort Out Look After Sales Services No.ofvehicles Jupiter Access Activa
  15. 15. Q.4 What is the source of finance? 22 25 26 13 10 9 0 5 10 15 20 25 30 Jupiter Access Activa Sourceoffinance No. of vehicles Cash Credit
  16. 16. Q.5 Which are the external factors that influence your decision about purchasing scooter? 7 15 17 15 9 8 13 11 10 0 2 4 6 8 10 12 14 16 18 Jupiter Access Activa Externalfactors No.of vehicles Brand Image Test drive at showroom Borrow vehicle from friend or relative for a drive
  17. 17. Q.6 Why do you prefer this brand over the other brand? 7 6 2 10 10 9 7 1 10 8 10 8 1 8 8 0 2 4 6 8 10 12 Quality Feature Availability Price Mileage No.ofvehicles Preference Jupiter Access Activa
  18. 18. Q.7 What are the factors which motivate you the most while purchasing a two wheeler? 8 5 7 5 10 6 4 8 6 11 4 5 9 8 9 0 2 4 6 8 10 12 Discount Rate EMI Resale Value Allowance Others No.ofvehicles Factors Jupiter Access Activa
  19. 19. Q.8 Are you satisfied with your product? 27 29 32 8 6 3 0 5 10 15 20 25 30 35 Jupiter Access Activa Response No. of vehicles Yes No
  20. 20. Q.9 Are you satisfied with the post purchase services? 20 24 27 15 11 8 0 5 10 15 20 25 30 Jupiter Access Activa Response No. of vehicles Yes No
  21. 21. Q.10 Would you recommend the same scooter to your friends or relatives? 30 28 32 5 7 3 0 5 10 15 20 25 30 35 Jupiter Access Activa Response No. of vehicles Yes No
  22. 22. RESULTS AND FINDINGS 0 Maximum people are attracted towards TVS Motors by seeing its driving comfort. 0 Through this survey we can make out that majority of people purchase their vehicles through cash. 0 Majority of customer got attracted regarding TVS vehicles by having the test drive of its vehicles. 0 Maximum people prefer JUPITER due to its price. 0 The discounts provided by company helps to attract more customers. 0 Major people in Rajkot are satisfied with their scooters. 0 Advertisement is attractive people they have seen and cross checking to information of the bikes.
  23. 23. SUGGESTION 0 Jivrajani TVS should try and provide schemes to the customer so that the sales of the vehicle could increase compare to other vehicles. 0 It should advertise it’s product in the market so that people gets awareness regarding TVS vehicles. 0 The company needs to train their employees very efficiently before they start their job with the company. 0 It should make availability of the vehicles as soon as possible, if the customer demands for different colour variant. 0 It should make the showroom more attractive to attracts more customer.
  24. 24. LIMITATION 0 The number of respondent of survey was 105 which were not enough for the study of this segment of market. 0 The research was limited to Rajkot City only so there is limitation of area for an appropriate analysis. 0 As I am not the expert in this field, the results may not be as perfect as it should be for the company to take any action related to this problem.
  25. 25. CONCLUSION 0TVS motors is gaining it’s place in the market through new launch in the vehicles. 0People are impressed with look of TVS vehicles. 0Most of the customers are satisfied with the vehicles they have. 0 Majority of people would prefer the vehicles to others.
  26. 26. BIBILIOGRAPHY 0 KOTHARI. C.R (2003): “RESEARCH METHODOLOGY” 2nd EDITION, WISHAWAV PRAKASHAN. 0 PHILIP KOTLER(2003): “MARKETING MANAGEMENT”MILL ENNIUM EDITION PRENTICE TALL OFINDIA PRIVATE LIMITED, 2001 10th EDITION. 0 KUMAR ARUN,MINAKSHI N.(2006):”MARKETING MANAGEMENT” 1ST EDITION. 0 RAMASWAMY, V.S. NAMAKUMARI(2006):” MARKETING MANAGEMENT” 3ST EDITION.

×