Predictive Analysis for Loan Default Presentation : Data Analysis Project PPT
Dev7
1. A STUDY ON CUSTOMER PERFERENCE TOWARDS TWO
WHEELERS IN COIMBATORE CITY
PROJECT REPORT
Summer project report submitted to
Bharathiar University in partial fulfillment of the
requirements of the degree of
BACHELOR OF BUSINESS MANAGEMENT
Submitted by
P. DEVAN
(Reg. No. 0625G0536)
Under the guidance of
Mrs. R. ANUJA MBA., M.PHIL., PGDCA
H.O.D-BBM(CA)
KG COLLEGE OF ARTS AND SCIENCE
COIMBATORE – 35
MARCH 2009
2. DECLARATION
This is to certify that the project titled “CUSTOMER
PREFERENCE TOWARDS I50CC and aloive like (hunk, Karizma,
CBZ Extreme) in GEM Motors. Submitted to the Bharathiar University
in partial fulfillment of the award of the degree Bachelor of Business
Management in a record of original project work done by the me
during the period of study in KG College of Arts and Science,
Coimbatore, under the supervision of Mrs. Anuja.
Date :
Signature of the Candidate
Signature of the Guide
Signature of the Principle
3. ACKNOWLEDGEMENT
I express my sincere thanks to Mr. Ashok Bhakthavasalam and
Mrs. Divya Ashok correspondent of KG College of Arts and Science,
and the Management for giving me an opportunity to undergo this
course of study and to undertake this project work.
I extend my thanks and ineptness to Mrs. R. Ravindran Director
and secretary of KG College of Arts and Science for constant
encouragement and valuable guidance throughout the course of the
project.
I extend my thanks to Dr.Mrs. Girija Rajaram Principal KG
College of Arts and science for her kind support given to me to
complete this project work.
I would like to express my warmth filled thanks to my guide
Mrs.R.Anuja head of the department of B.B.M (CA) for her valuable
guidance and support.
Last but not least, I express my sincere thanks to Mr.s Uma
Maheswary, Ms. Krithika Lecturer in Business Management
Department and all members who have timely provided the necessary
information for the successful completion of the project
5. CONTENTS
1. INTRODUCTION TO THE STUDY
2. INTRODUCTION TO THE ORGANISATION
3. INTRODUCTION TO THE INDUSTRY
4. OBJECTIVES OF THE STUDY
5. LIMITATION OF THE STUDY
6. METHODOLOGY
7. ANALYSIS AND INTERPRETATION
8. FINDINGS
9. SUGGESTION
10. CONCLUSION
BIBILIOGRAPHY
6. INTRODUCTION TO THE STUDY
Hero Honda is the No.1 two wheeler producers in India. This
study conducted at GEM Motors for finding and what is the customer
perception towards CC and alive bikes (Karima, Hunk, BZ Extreme)
motor likes. Perceptions are related to the psychology of the customers.
The study will give the reason for No.1 position of Hero Honda in two
wheeler market perceptions are important factors in marketing for a
company in today is competitive world. The companies can create and
improve the new marketing strategy to succeed in the market on the
basis bringing awareness of hunk among the public.
The intention of study is to know the market and customer
perception towards 150cc a alove like. Also identify the
competitiveness and effectiveness of various promotional efforts by
Hero Honda.
Finally find out the technique to redirect other brand customers
to Hero Honda motor likes and giving required suggestions for
improving the brand image.
7. INTRODUCITON TO THE ORGANISATION
GEM Hero Honda is of the most popular and full fledged dealers
in the automobile section in Coimbatore, there are 30 people working
in service department, the institution has a general manager and 3
managers for finance, marketing and sales, customers and human
relations. The total people working almost 55 who creatively work for
the welfare and growth of the company. The GEM HERO HONDA has
strongly made a vital impression among the people for the two wheeler
section in Coimbatore city.
Gem Hero Honda has caused an inevitable position for itself in
the Hero Honda family by virtue of being one of Hero Honda most
successful dealer in south India.
8. METHODOLOGIES
Research Design
The study is descriptive and conclusive nature. It is based on
single cross sectional design. Primary data for the study was collected
from the customers who own the like.
Sample Design
Target population was the customers of GFM motors
The samples were chosen randomly and they were grouped
according to the customers martial status and income.
Data Collection Method:
The data will the collected with the help of a structured
questionnaire. The questionnaire was framed on the basis of feed back
form received from which was available in the show room. Then on the
basis the questionnaire the data for the research was collected from the
respondents by distributing the questionnaire. This is the primary data
and it was collected during the past one month.
9. OBJECTIVES OF THE STUDY
To find out customers preference towards two wheelers in
Coimbatore.
To find out the sales strategy of the bikes
To find out the customers satisfaction
10. Table no. 1
Showing the details of preference towards the various features
of the bike
Options No. of Respondents %
Performance 14 28
Mileage 25 50
Design 11 22
Others - 0
Total 50 100
Interpretation:
From the above table we can infer that 25 respondents prefer
mileage as the best feature among other features. 14 respondents prefer
performance as the best feature of the bike and 11 respondents feels
that design is the best features of the bike.
Chart no.1
12. Showing the details of preference towards the performance of the
bike
Options No. of Respondents %
Hero Honda Hunk 7 14
Karizma 14 28
CBZ Extreme 16 32
Others 13 26
Total 50 100
Interpretation:
From the above table we can infer that 16 respondents prefer
“CBZ Extreme” as the best performance among the other bikes, 14
respondents prefer Karizma as the best performance bike and 13
respondent feels that other bikes are the best and seven respondent fees
“that Hero Honda Hunk” is the best performance bike.
Chart no.2
14. Showing the details of preference towards the comfortability in
riding
Options No. of Respondents %
Hunk 6 12
Karizma 12 24
CBZ Extreme 17 34
Others 15 30
Total 50 100
Interpretation:
From the above table, we can infer that 17 respondents prefer
“CBZ Extreme” as the best bike which is comfortable in riding. 15
prefer ortho likes as the best like in comfort riding 12 respondent prefer
Karizma as the best like in comfortable. 6 prefer Hunk as the best bike
in comfor riding.
Chart no.3
16. Showing the details of the respodents for considering best bike in
India
Options No. of Respondents %
Hunk 6 12
Karizma 18 36
CBZ Extreme 16 32
Others 10 20
Total 50 100
Interpretation:
From the above table we can infer that 18 respondents prefer
Karizma as the best like in India. 16 respondents prefer CBZ extreme
as the best bike in India. 10 respondents prefer other bikes as the best
bike in India. 6 respondents prefer Hero Honda Hunk as the best bike
in India.
Chart no.4
18. Table no. 5
Showing the details of the respondent s for choosing the best bike
in India
Options No. of Respondents %
Performance 22 44
Mileage 20 40
Brand Name 3 6
Road grip 5 10
Total 50 100
Interpretation:
From the above table, we can infer that 22 respondents prefer
performance. 20 respondents prefer mileage, and 3 of the respondents
prefer the brand name of the bike and 5 of the respondents prefer road
grip.
Chart no.5
20. Table no. 6
Showing the details of respondents who have a bike of their own
and who dont
Options No. of Respondents %
Yes 38 76
No 12 24
Total 50 100
Interpretation:
From the above table, we can infer that 38 respondents have a
bike of their own. 12 respondents don’t have a bike of their own.
Chart no.6
22. Table no.7
Showing the details of the respondent who own the bike
Options No. of Respondents %
Yamaha 3 7.5
Bajaj 13 32.5
Hero Honda 17 42.5
TVS 7 17.5
Total 40 100
Interpretation:
From the above table, we can infer that 17 respondents own Hero
Honda bikes, 13 respondents own Bajaj bikes, 7 respondents own TVS
bikes and 3 respondents own Yamaha bikes.
Chart no.7
24. Table no. 8
Showing the details of the respondent s for choosing the bike
Options No. of Respondents %
Mileage 18 36
Performance 13 26
Comfortable 7 14
Design 12 24
Total 50 100
Interpretation:
From the above we can infer that 18 respondents has chosen the
bike for its mileage, 13 respondents has chosen the bike for its
performance, 12 respondents has chosen the bike for its Design and 7
respondents has chosen the bike for comfortable
Chart no.8
26. Table no. 9
Showing the details of the respondents servicing their bike
Options No. of Respondents %
Every 1000 – 2000 KM 11 27.5
Every 2000 – 300 KM 12 30
Once in 6 months 17 42.5
Others 0 0
Total 40 100
Interpretation:
From the above table the can infer that 17 respondents service
their bike once in 6 months, 12 respondents service their bike every
2000 – 3000 K.M, 11 respondents service their bike every 1000 – 2000
K.M.
Chart no.9
28. Table no.10
Showing the details of the respondents who are satisfied with their
bike
Options No. of Respondents %
Yes 34 83
No 6 15
Total 40 100
Interpretation:
From the above table, we can infer that 34 are satisfied with their
bike. 6 respondents are not satisfied with their bike.
Chart no.10
30. Table no.11
Showing the details of respondents who are planning to buy a New
Model Bike
Options No. of Respondents %
Yes 24 48
No 26 52
Total 50 100
Interpretation:
From the above table, we can infer that 26 respondents have
chosen No.24 respondents have chosen Yes.
Chart no.11
32. Table no. 12
Showing the details of the respondents on the model bike they are
going to buy
Options No. of Respondents %
Bajaj 7 29.16
Honda 2 8.33
Hero Honda 11 45.833
Yamaha 4 16.66
Total 24 100
Interpretation:
From the above we can infer that 11 respondents have chosen
Hero Honda. 7 respondents are planning to buy Bajaj bikes. 4
respondents are planning to buy Yamaha Bikes. 2 respondents are
planning to buy Hero Honda Bikes.
Chart no.12
34. Showing the details of the respondents why do they prefer that bike
Options No. of Respondents %
Design 7 29.17
Performance 9 37.50
Mileage 8 33.33
Total 40 100
Interpretation:
From the above table the can infer that 9 respondents prefer
performance 8 respondents prefer mileage 7 respondents prefer design.
36. Table no. 14
Showing the details of the respondents preference of colour
Options No. of Respondents %
Red 9 18
Blue 11 22
Black 30 60
Others 0 0
Total 40 100
Interpretation:
From the above table we can infer that 30 respondents prefer
Black colour, 11 respondents prefer Blue colours, 9 respondents prefer
Red colours.
38. Table no.15
Showing the details of the respondents whether they would like to
add some extra features in the bike
Options No. of Respondents %
Yes 10 20
No 40 80
Total 50 100
Interpretation:
From the above table we can infer that 40 respondents have
chosen No. 10 respondents have chosen Yes.
Chart no.15
40. Table no. 16
Showing the details of the respondents who has mentioned the
features they would like to add.
Options No. of Respondents %
Mileage 5 50
Light setting 3 30
Performance 2 20
Total 50 100
Interpretation:
From the above table we can infer that 5 respondents would like
to add mileage. 3 respondents would like to add light setting. 2
respondents would like to add performance.
Chart no.16
42. FINDINGS
The findings of the research study brought in more New Idea,
which can be useful in planning the marketing strategy, some of the
results are unexpected and can be considered as opportunities had
the company to focus on it.
50% of the respondents prefer mileage.
32% of the respondents prefer CBZ EXTREME as the best
performance bike.
34% of the respondents prefer CBZ EXTREME as the best bike
which is comfortable in riding.
36% of the respondents prefer CBZ EXTREME as the best bike
in India at present.
44% of the respondents prefer performance for the best bike in
India.
76% of the respondents have a bike of their own..
42% of the respondents own HERO HONDA BIKES.
36% of the respondents chose the bike for its mileage.
42% of the respondents service their bike once in six months.
43. 83% of the respondents are satisfied with their bike.
52% of the respondents are not willing to buy a new bike.
45% of the respondents prefer to buy HERO HONDA BIKES.
37% of the respondents prefer performance for the bike they are
going to buy.
60% of the respondents prefer black colour for the bike.
40% of the respondents chose No for the extra features for the
bike.
50% of the respondents like to add light settings for their bike.
44. SUGGESTIONS
The Company should increase the performance and mileage of
the bike.
The company should designs and make their product a better
one.
The light setting should be made bright and attractive
Structure modification of the bike should be changes
45. CONCLUSION
This project report has enabled me to get a clear insight on customers
preference towards two wheelers in Coimbatore city. This report will be very helpful
to the company because, they will know what customers really want. Most of the
customers prefer mileage, performance and model likes.
Thus this study will be helpful in executing correction action in increasing the
sales for the company
