1. Rap
Convention
table
Conventions Always Sometimes Rarely
Jewellery- heavy
chains, gold tooth,
prominent rings, and
heavy chains , tattoos
Flashy money
Expensive cars
Bad Language -
parental advisory
Exploitation of
women
Casual clothing-
baggy, ripped jeans,
hoodies
Strong editing cuts
between narrative+
concept
2. Music Video examples
A music video example is
Lil Wayne- Lollipop. This
shows most of the
conventions of rap/hip
hop.
3.
4. Rock
Convention
table
conventions Always Sometimes Rarely
Instruments-
performance, stage,
dancing
Bands – gigs
Clothing- skinny jeans,
dark make up,
piercing
High emotions
Low key lightings -
dark
Diegetic sound
5.
6. Pop Convention
table
Conventions Always Sometimes Rarely
Colourful costumes-
stylish
Lots of make up
They use a lot of
technology
Sexual and seductive
way
Clubbing and partying
– teens
Natural lightings