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CLAIBORNE CULTURAL
INNOVATION DISTRICT
NEW ORLEANS, LOUISIANA
MAGGIE WOODRUFF, REGIONAL PLANNING COMMISSION
1
Creative Communities & Economic
Development
2019 SWREDA Annual Conference
CURRENT
FUTURE
4
Historical and Geographic Context:
Project’s Impact
Project’s Impact:
Livable Claiborne Communities Study
• $500 million in Affordable Housing
• $2.2 billion in Healthcare
• $115 million in Transportation
• $100+ million School Construction
REVITALIZATION
OCCURRING NEARBY:
• Economic Development & Opportunity
• Housing Affordability
• Cultural Preservation
• Transportation Choice & Access
• Environmental Sustainability
• Safe & Healthy Neighborhoods
RESIDENT
DEFINED PRIORITIES:
5
Claiborne Corridor Cultural Innovation District
Unprecedented Community Engagement in a Municipal Development Project
6
7
New Orleans City Council Meeting
August 24, 2017
100+ residents attended in support
• Community Feedback
Sessions
• 5 Planned Charrettes
• 6 Charrettes Added per
Resident Demand
• 11 Two-Day Workshops
• 1000+ Residents Engaged
• 3013 Documented Comments
• Comprehensive Analysis
CHARETTE OUTREACH
STRATEGY DETAILS
Project’s Impact:
Charette Outreach Strategy
PLACE
CULTURE
ECONOMY
RESILIENCE
8
ISSUES ADDRESSED:
9
CULTURAL INNOVATION DISTRICT
Employment
& Workforce
Demand
Mixed-Use
Potential
Retail
Market
Potential
Office
Market
Potential
• Pedestrian
Urban
Environment
• Niche Retail Nodes
• Health &
Environmental
• Emerging
Technical,
Professional,
Science & Retail
• 120,000 sq. ft
Neighborhood
Retail Near
North
Claiborne
• 375,000 sq. ft
Office Space
Near the CBD
10
FUNDING AGENCIES
PARTICIPATING AGENCIES
GOVERNMENT AGENCIES &
COMMUNITY PARTNERS
• 44 entrepreneurs earned
$370,00+ during 4 marketplace
activations
• Adjacent neighborhood
businesses reported a 10 – 30%
sales increase
• 10 elements tested & reviewed
CID DEMONSTRATION PHASE
CID GREEN MASTER PLAN
ZONE 1: CLEVELAND, CANAL, & IBERVILL
• 4 Distinct Green Infrastructure Zones
• Green Infrastructure Solutions For 5th Zone
• Green Roofing
• Renewable Energy Interstate Approaches
CID PROGRAMS
• Claiborne Avenue Merchants & Business Association, 60+ members
• Community Development Finance course with University of New Orleans
• Sustainable Tourism course with Loyola & Tulane Universities
• LiveCLAIBORNE Anti-Displacement Pilot/ ProNeighborhoods
• I Deserve It! Community Health Workers
• Jambalaya Project, food equity program
• Black Masking Indian Co-op
• Iconic Elders’ Life History Project
• Safe & Healthy Neighborhoods
Source for neighborhood disparities: Data Center Prosperity Index and United States Small-Area Life Expectancy Estimates Project
CID KEY
PERFORMANCE INDICATORS
• % increase small business
development
• % increase in public investment
• % increase in critical services within
walking distance
• % increase in jobs for neighborhood
residents with living wages
• % increase in opportunities for
affordable housing
PUBLIC POLICY
ACCESS TO CAPITAL
INFRASTRUCTURE
PUBLIC POLICY
ACCESS TO CAPITAL
INFRASTRUCTURE
CAPACITY BUILDING
TECH. ASSISTANCE
MARKET SUBSIDIES
The potential
of place based
development
locally,
nationally, &
globally.
CLAIBORNE
CULTURAL
INNOVATION
DISTRICT…
16
Maggie Woodruff
Director of Economic Development
Regional Planning Commission
Phone: 504-483-8502
Email: mwoodruff@norpc.org Thank
You!

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Creative Communities and Economic Development (Maggie Woodruff)

  • 1. CLAIBORNE CULTURAL INNOVATION DISTRICT NEW ORLEANS, LOUISIANA MAGGIE WOODRUFF, REGIONAL PLANNING COMMISSION 1 Creative Communities & Economic Development 2019 SWREDA Annual Conference
  • 3.
  • 4. 4 Historical and Geographic Context: Project’s Impact
  • 5. Project’s Impact: Livable Claiborne Communities Study • $500 million in Affordable Housing • $2.2 billion in Healthcare • $115 million in Transportation • $100+ million School Construction REVITALIZATION OCCURRING NEARBY: • Economic Development & Opportunity • Housing Affordability • Cultural Preservation • Transportation Choice & Access • Environmental Sustainability • Safe & Healthy Neighborhoods RESIDENT DEFINED PRIORITIES: 5
  • 6. Claiborne Corridor Cultural Innovation District Unprecedented Community Engagement in a Municipal Development Project 6
  • 7. 7 New Orleans City Council Meeting August 24, 2017 100+ residents attended in support • Community Feedback Sessions • 5 Planned Charrettes • 6 Charrettes Added per Resident Demand • 11 Two-Day Workshops • 1000+ Residents Engaged • 3013 Documented Comments • Comprehensive Analysis CHARETTE OUTREACH STRATEGY DETAILS Project’s Impact: Charette Outreach Strategy
  • 9. 9 CULTURAL INNOVATION DISTRICT Employment & Workforce Demand Mixed-Use Potential Retail Market Potential Office Market Potential • Pedestrian Urban Environment • Niche Retail Nodes • Health & Environmental • Emerging Technical, Professional, Science & Retail • 120,000 sq. ft Neighborhood Retail Near North Claiborne • 375,000 sq. ft Office Space Near the CBD
  • 11. • 44 entrepreneurs earned $370,00+ during 4 marketplace activations • Adjacent neighborhood businesses reported a 10 – 30% sales increase • 10 elements tested & reviewed CID DEMONSTRATION PHASE
  • 12. CID GREEN MASTER PLAN ZONE 1: CLEVELAND, CANAL, & IBERVILL • 4 Distinct Green Infrastructure Zones • Green Infrastructure Solutions For 5th Zone • Green Roofing • Renewable Energy Interstate Approaches
  • 13. CID PROGRAMS • Claiborne Avenue Merchants & Business Association, 60+ members • Community Development Finance course with University of New Orleans • Sustainable Tourism course with Loyola & Tulane Universities • LiveCLAIBORNE Anti-Displacement Pilot/ ProNeighborhoods • I Deserve It! Community Health Workers • Jambalaya Project, food equity program • Black Masking Indian Co-op • Iconic Elders’ Life History Project • Safe & Healthy Neighborhoods
  • 14. Source for neighborhood disparities: Data Center Prosperity Index and United States Small-Area Life Expectancy Estimates Project CID KEY PERFORMANCE INDICATORS • % increase small business development • % increase in public investment • % increase in critical services within walking distance • % increase in jobs for neighborhood residents with living wages • % increase in opportunities for affordable housing PUBLIC POLICY ACCESS TO CAPITAL INFRASTRUCTURE PUBLIC POLICY ACCESS TO CAPITAL INFRASTRUCTURE CAPACITY BUILDING TECH. ASSISTANCE MARKET SUBSIDIES
  • 15. The potential of place based development locally, nationally, & globally. CLAIBORNE CULTURAL INNOVATION DISTRICT…
  • 16. 16 Maggie Woodruff Director of Economic Development Regional Planning Commission Phone: 504-483-8502 Email: mwoodruff@norpc.org Thank You!

Editor's Notes

  1. I’ll give you the historical context, but first I want to show you the location Major corridor connecting to Jefferson Parish on the west and St. Bernard Parish to the east. Project area is 19 blocks in downtown New Orleans. Previous study examined removal of the elevated section. Not feasible – access to Port of New Orleans & west bank Orleans, Plaquemines, Jefferson
  2. 1700’s At the City’s founding, the area located at what is today Claiborne Avenue and Bayou Road, near the center of the project area, served as a marketplace for the native American Natchez People. 1800’s The City of New Orleans built the Tremé Public Market along Orleans Avenue between N. Robertson and Marais Streets. 1900’s Residents of Tremé & 7th Ward began their own open-air market along N. Claiborne when the public market was closed, seeding the economic activity that led to the avenue’s growth as the largest black commercial corridor in the Southeast. The grassroots market ended with the construction of the I-10 Expressway, along with the closure of 326 black-owned businesses. Today The enduring image of a thriving Claiborne Avenue remains part of the collective memory of the community. Through the LCC Study, residents developed a vision that included the re-establishment of a marketplace.
  3. In October 2013, the City completed the Livable Claiborne Communities (LCC) Study, funded by HUD and the Federal Highway Administration (FHWA). This was a grassroots partnership of neighborhoods and organizations committed to addressing significant issues of economic and environmental equity, choice and sustainability for Corridor residents. Leveraging unprecedented re-construction of major infrastructure, while implementating recommendations from the LCC Study will ensure strategic, integrated investments to realize the full potential of the Corridor’s neighborhoods as an essential part of the region. In the LCC Study, residents developed a vision for their community that included the re-establishment of a marketplace on Claiborne Avenue.
  4. The CID engaged neighbors on specific topics, gleaning critical feedback to inform design implications from residents throughout neighborhoods of the corridor. There were five charrettes originally planned, but six more were added due to resident demand.
  5. The restoration of resources, employment and history accompanying the reclamation of space in the Cultural Innovation District will create an opportunity for landmark public significance and appeal—for residents of the Claiborne Corridor and urban communities, everywhere.
  6. Implementation of the CID will be the realization of community ideas, recommendations, decisions and opportunities, as reflected in the CID Design Charrette Report, Health Impact Assessment, Business & Marketing Plan, and the Livable Claiborne Community Study. The study provides Employment and Workforce Analysis, Office, Retail, and Mixed-Use Market Assessment, and an Analysis of Residential Market Potential for the Claiborne Avenue Study Area.
  7. The CID launched with a demonstration phase that allowed residents to test out program ideas and design assumptions on-site, while observing impacts in real time
  8. The CID The Master Plan for the 19-block CID and 6-block urban forest and park space, addresses green infrastructure differently in four distinct CID zones and offers green infrastructure solutions in a fifth zone east of the CCID, as well as a proposal for green roof and renewable energy approaches on top of Interstate.
  9. CID focuses programming on creating pathways to prosperity for Claiborne Corridor residents,– 42% of whom live below poverty level. The goal is to eliminate this disparity using cultural innovation and our proximity to neighborhoods of concentrated prosperity. Claiborne Avenue Merchants & Business Association, 60 members, receiving financial capabilities training and access to capital
  10. CID has become an example of the potential of place based development both locally, nationally, and globally.