Nabila Fajrina's Portfolio

N A B I L A F A J R I N A
P O R T F O L I O

Welcome
T O M Y P O R T F O L I O

I N T R O D U C T I O N
Warm Regards,
Hello! I am Nabila Fajrina, a fresh graduate of President University, Bachelor of Arts in
Communication, Major in Visual Communication Design. I am interested in any kind of art
and in the field of journalism because I am passionate with Art & Literature.
This portfolio contains all of my artworks when I was in college and internship. My portfolio is
a collection of information, my examples of work and skills I have developed in college and
apprentice world. This portfolio is the best way to organize and store all of my experiences.
I appreciate the portfolio process because it has given me the opportunity to develope an
awareness of my skills and gave me the ability to tell other people what I am good at
and where I learned particular skills.
This portfolio has assisted my goal setting skills and helped me become more aware of my prog-
ress. By presenting this portfolio I can show others that I am prepared and capable.
I will provide a brief introduction to each projects, explaining what the objective was
wile interject my opinion of my work and projects in general.
I invite you to look through my portfolio and see all of my artworks here. I have put a lot of times
and effort into these projects and this portfolio. I hope that you can appreciate my work and I
encourage any feedback you could give to me. Thank you and enjoy!

L O G O C O N C E P T
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GOLD
C: 13 M:21 Y: 94 K: 0
R: 225 G: 191 B: 48
BLACK
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R: 0 G: 0 B: 0

T A B L E o f C O N T E N T S
T H E S I S P R O J E C T
I N T E R N S H I P P R O J E C T
P H O T O G R A P H Y
A D V E R T I S I N G
I L L U S T R A T I O N S
P A C K A G I N G & B R A N D I N G
M U L T I M E D I A
13
19
33
45
51
59
69
A C K N O L E D G E M E N T 81
R E S U M E 82

OBJECTIVE
This is my final project a.k.a Thesis or we can called it “Tugas Akhir” in Bahasa.
As a Visual Communication Design student, we have to make a final project in
partial fulfillment of the requirements for our Bachelor Degree and I chose to
make tourism book. The purpose of this book is to increase public awareness to
explore more deeply about tourism in Bogor through the help from this book.
CHALLENGE
People who visit Bogor tend to go to a place that has often they visited before.
Bogor Botanical Garden and Puncak is still the main attraction of the citizens
until this moment. In fact, there are many tourist attractions which also have no
less beauty with the other famous area. If we explores more deeper, a lot of tour-
ist attractions such as Waterfall, Lake, Mountain, and also historical places which
can be used as an alternative holiday for visitors. The lack of information
becomes an obstacle why until now some region is not much visited by tourists.
SOLUTION
I got the idea to "change" the mind set of tourists to switch to the other tourist
attractions in order not only stay in some places which are they already know
and can enjoy the other beauties of Bogor that has not much they know. Based on
my hobbies for traveling and photography, I got the idea to help the tourists who
want to visit Bogor and explore more deeply about Bogor tourism by creating a
travel guide book with an interesting photo and complete information in order to
enable them to visit the tourist attraction, culinary and historical sites in Bogor.
TOURISM BOOK
“Around Buitenzorg”
13
T H E S I S P R O J E C T
14

15
L A Y O U T
&
M E R C H A N D I S E
16

OBJECTIVE
This is my first biggest project in my internship period, because they gave me the
opportunity to create all of the design for PIXY Tokyo Beauty Trip such as; brand
identity, web banner, and microsite by myself but of course under the
supervision of my supervisor. What I have to do in this project is to create the
brand identityfirst, and when the logo was already approved, then I designed
their Microsite pages and the last one is to create design for all of their web
banner to promote their event and put it on the internet.
CHALLENGE
Because this is my very first project from a big client, the challenge and pressure
from this project is too much. I got quite a bit of trouble because the requested
revision was quite a lot from our client. But because of a lot of revision , I learned
more in order not to feel quite satisfied with the design that I have created.
SOLUTION
Before create all of the design, I have to do some research and open their own
website beforehand, so that I can deeply understand their characters. I need to
find a lot of references to make me easier design their Microsite. After doing a
long research, I can finally understand that what they want is the design which
are feminine, modern, minimalist and all about beauty and fashion in Tokyo.
MICROSITE & WEB BANNER
“PIXY TOKYO BEAUTY TRIP”
19
20

21
M I C R O S I T E
L A Y O U T & P R E V I E W
22
S C R E E N S H O T
L E A D E R B O A R D & W E B B A N N E R
This web banner is in .gif format.
http://microsite.fimela.com/pixy-tokyo-beauty-trip/ http://girl.fimela.com/ http://www.kapanlagi.com/

OBJECTIVE
My first job in the first week working as an intern student here is to make the
design of promotional material for one of the biggest events of our company
which is Fimela Fest 2014. Fimela Fest is the anniversary of Fimela.com with
many events and my job is to create any promotional material in order to helping
the marketing team such as; Poster, Banner that will be placed at the venue in
Kota Kasablanka, Name Tag for committees and Certificate for the winners.
CHALLENGE
Becomes one of the committees of Fimela Fest 2014 as graphic designer, I can
practice my skills in the big events. I created Poster, Flyer, Giant Banner, Name
Tag and Certificate of Fimela Fest 2014 and I am really working in under
pressure. It is really such an amazing experiences for me. The challenge of this
project itself is how to provide all the information about Fimela Fest very clearly
with unique design to attract people's attention and will make them attend our
events.
SOLUTION
I and my supervisors use camo as our patterns in this project. But of course,
because Fimela is a website mostly for girls, I made it to looks more girly and
feminime. Therefore, I mostly use pink and white color to represent our
company's characteristics in this Festival.
PROMOTING MATERIAL
“FIMELA FEST 2014”
23
24

OBJECTIVE
Indonesia Wor(L)d Women (IWOW) is one of Fimela Fest event. IWOW is an
event where women can talk about woman, relationship, work, love and life with
so many guest star such as Dian Pelangi, Rosiana Silalahi, Wulan Guritno, Cici
Panda, Okky Asokawati, Dave Henrik, etc.
CHALLENGE
I created the design of social media poster and invitation card for IWOW 2014.
The challenge of this project is because the guest star will upload the poster in
their account, therefore I had to make it as attractive as possible to attract
people's attention and will make the reader notice it and will make it to our
events.
SOLUTION
I and my supervisors use camo as our patterns in this project. But of course,
because Fimela is a website mostly for girls and woman, in this case I made it to
looks more mature and feminime. Therefore, I mostly use pink, white, and added
more black color to represent our themes in this event.
SOCIAL MEDIA & INVITATION CARD
“Indonesia Wor(L)d Women 2014”
25
26

OBJECTIVE
Vemale is a part of KapanLagi Network website features related to modern
Indonesian women nowadays. Vibrant, vivacious female is their motto, which is a
lively and vibrant woman in modern life in the midst of rapid technology.
CHALLENGE
The challenge is I had to make a banner in accordance with their motto which
are; Vibrant, Vivacious female. I should be able to present their motto into a
design, and therefore I do long research to their website first.
SOLUTION
I decided to make this banner design with a minimalist look, fresh and clean,
because they present a positive aura in practical ways of thinking and fresh so
that Vemale.com readers can always eager, agile and nimble. I display colors that
are bright but calm, and also displays some women representing Indonesia
women nowadays.
ROLL BANNER
“VEMALE.COM”
27
28

OBJECTIVE
What Women Want (WWW) 2014 is an Awards event in tribute to all of the
inspirational figure in Indonesia as well as to appreciate the fashion and beauty
brands close to the lifestyle of modern women in Indonesia. The award was given
after KapanLagi team conducted a survey in advance.
CHALLENGE
I was assigned to design goodie bag and thank-you cards for the guests and the
audience in WWW Awards 2014. Because this event is a formal event and is
devoted to the adults as well as the event takes place at night, then the design is
shown to be able to show the theme of "glamour".
SOLUTION
I decided to make the design of goodie bag and thank you card with a minimalist
look yet glamour and classic. And I choose red as based color because it is very
suitable with WWW Awards themes.
GOODIE BAG & THANK YOU CARD
“WWW AWARDS 2014”
29
30

OBJECTIVE
In commemoration of the anniversary of Lipton, Lipton held a photo contest
called #LiptonMoment, therefore the participants will conduct a photobooth
session with their relatives and upload it to the #LiptonMoment microsite.
CHALLENGE
Our client wanted a photo booth frame design with themes as attractive as
possible so that those participant will have fun taking pictures and upload it in
#LiptonMoment microsite.
SOLUTION
I made four designs for #LiptonMoment photo booth frame which are; Sea
Waves, Summer Holiday, Urban, and Travelling. Therefore, that participants can
feel the same joy that I created the design to accompany their #LiptonMoment
PHOTO BOOTH FRAME
“LIPTON MOMENT”
31
32

OBJECTIVE
The main idea of this project is to apply our photograph in to magazine, profile
page, book cover, etc. Student have to create their own style of photography
based on their concept.
CHALLENGE
Student can learn how to make a cover magazine of their photo like the real mag-
azine. Student also have to pay attention to the use of layout and typography
correctly.
SOLUTION
I choose "Futuristic Traditional" as my theme and choose VOGUE for the maga-
zine because VOGUE represent the elegance of woman itself. Although VOGUE
is an international magazine, but I prefer to use Indonesian as my model because
Indonesian woman can be so beautiful because they have an exotic skins and
they also have uqice characteristics compared with the others woman in general.
PEOPLE PHOTOGRAPHY
INSPIRED BY VOGUE
37 38

OBJECTIVE
Food photography is a still life specialization of commercial photography, aimed
at producing attractive photographs or food for use in advertisements,
packaging, menus or cookbooks.
CHALLENGE
We have to snap a perfect picture of our foods. The challenge is, the food we
photograph should look fresh and appealing, especially when we had to take
pictures of food such as fried rice, satay, etc. Preferably, the smoke released or
leftover oil must be visible also in order to make the food more delicious and
interesting.
SOLUTION
I and some other friends chose to photograph the recipes of our own food called
"Nasi Steak Pelangi Nusantara" consisting of red rice, fried rice, and yellow rice
typical of Indonesia. Although the tastes like national flavore, appearance should
not be less like the photos of international foods.
FOOD PHOTOGRAPHY
INSPIRED BY BON APPETIT
39 40

OBJECTIVE
In photography and cinematography, a multiple exposure is the superimposition
of two or more exposures to create a single image, and double exposure has a
corresponding meaning in respect of two images. The exposure values may or
may not be identical to each other.
CHALLENGE
Because I have to combine two images into one image, I have to be good to cut
each part neatly using Adobe Photoshop to make it look more real.
SOLUTION
I combine a portrait with scenery photography.
DOUBLE EXPOSURE
41 42

OBJECTIVE
Student have to capture a photo of product and after that student must be able to
edit their photo to make it perfect and flawless.
CHALLENGE
The challenge of this project is how to capture and edit a photo of product
perfectly because the main idea in advertising especially in product ads, there
should be no defects at all.
SOLUTION
I use Red Label as my product photography because it represent the expensive
one, therefore people will not thinking twice to buy this product because it is
worth it.
PRODUCT PHOTOGRAPHY
“RED LABEL”
43 44

OBJECTIVE
The main idea of this project is to make an advertising with photo and then we
have to combine it using digital imaging
CHALLENGE
Student can learn how to manipulate a photo and make it real. Student should be
able to use photoshop software perfectly because photoshop is the main
software for digital imaging.
SOLUTION
Because I choose "PONDS" as my ads, it must represent the talent who is young
and beautiful. Therefore I choose Pevita Pearce, a multitalented young actress
and a role model for teenagers nowadays. My concept for this ads is how her face
looks like before and after using PONDS, absolutely I am using digital imaging.
BEAUTY ADVERTISING
INSPIRED BY PONDS
47 48

OBJECTIVE
Student have to make an automotive hardsell, with simple slogan but can attract
people's attention when they see this ads for the first time.
CHALLENGE
Student have to learn how to make a simple design but attractive also. Because a
good design is a little design as possible, therefore it will make it "elegance and
expensive".
SOLUTION
I choose LaFerrari to make an automotive hardsell with simple slogan "Simply
Exquisite" and just play arround with the picture. I do not have so many words to
say, because the car already represent the elegance itself.
AUTOMOTIVE HARDSELL
INSPIRED BY LA FERRARI
49 50

51
I L L U S T R A T I O N S
52

OBJECTIVE
Student have to re-design the products that already exist with a new design by
our own creativity.
CHALLENGE
Student can explore the new design to make their old design product looks more
fresh and attractive than the old one.
SOLUTION
I choose Tini Wini Biti as my product for this re-design packaging project. I use
"Fresh, Young and Colorful" as my theme therefore I make it very colorful
because my target market are kids and teens.
RE-DESIGN PACKAGING
“TINI WINI BITI SPECIAL EDITION”
61 62

OBJECTIVE
Student have to make a logo of their own fashion company called "Juliette" and
then have to apply their logo to make price tag and their packaging.
CHALLENGE
Student can learn how to make fashion branding design based on their own
creativity. Our key challenges is to see this mindset implemented in
management, not just in the design departments.
SOLUTION
My own company for this fashion branding is "Juliette Denim". I concentrate on
Denim for this time because Denim is an innovative concept that perfectly
balance for youth fashion. For the design concept, my concept is "Retro Vintage"
to represent young, fun, and energic design because my target market is teens
and young adult.
FASHION BRANDING
“JULIETTE DENIM”
63 64

OBJECTIVE
The design of a logo is considered to give the first impression of a business and
one of it's purposes is to promote the business professionally in the market. It
helps attracting potential customers and clients to the business. The logo is as
important to the business as the business name.
CHALLENGE
Student have to make a logo to their own company's name. The logo should
represent the company itself.
SOLUTION
Sugar Shack is a company engaged in the field of desserts that are sweet as pie,
sugar, lollipops, candy, etc. Therefore, the logo of Sugar Shack Company should
have look sweet and cheerful.
COMPANY LOGO
“SUGAR SHACK”
65 66

OBJECTIVE
A Public Service Announcement (PSA) or public service ad, are messages in the
public interest disseminated by the media without charge, with the objective of
raising awareness, changing public attitudes and behavior towards a social issue.
Student have to make a campaign with different topics each groups.
CHALLENGE
Student have to make a questionnaire and do the research first before they start
to make the design for their campaign.
SOLUTION
The topics for my group is Anti Fashion Vandalism, therefore my team and I use
theme "Natural Beauty" as our concentration. This PSA represent how beautiful
a woman without any make up in her face, rather than using make up too much
who will make their face just like crayon.
PUBLIC SERVICE ANNOUNCEMENT
“ANTI FASHION VANDALISM”
67 68

OBJECTIVE
A short film is any film not long enough to be considered a feature film, an origi-
nal motion picture that has running time of 40 minutes or less, including all cred-
its. The term featurette originally applied to a film longer than a short subject, but
shorter than a standard feature film.
CHALLENGE
Because the duration of a short film is very short, so we as a filmmakers have to
be good at delivering all the messages we wanted to convey to the audience in a
short time and solid.
SOLUTION
This short movie is about a girl who becomes insane due to her lover died of a car
accident. But even now, she feels that her lover would always be hers, even
though they had different world.
SHORT MOVIE
“WILL YOU EVER BE MINE?”
71 72

OBJECTIVE
In broadcasting, a commercial bumper, ident bumper or break-bumper (often
shortened to bump) is a brief an announcement, usually two to 20 seconds in
length that can contain a voice over, placed between a pause in the program and
it's commercial break, and vice versa.
CHALLENGE
Student can learn how to make a tv bumper but based on the real one. The
duration is too short, therefore we have to use our creativity to delivered the
important scenes of our tv bumper.
SOLUTION
I choose to make a TV bumper of the American TV Series, New Girl. The duration
is 19 seconds and in the whole story, I introduce the cast of New Girl one by one.
TV BUMPER
“NEW GIRL THE SERIES”
73 74

OBJECTIVE
The effective use of CD Interactive for presenting a company profile and for
point of sale marketing is clearly demonstrated by our CD-I program developed
for the multinational company. This program was designed to inform the public
about the company, it's location, and range of products.
CHALLENGE
We have to make a CD-I of our company. Student can explore their creativity to
make a CD-I for their own company profile. It is based on their interest.
SOLUTION
I choose to make a CD-I for EGYPT Museum, because EGYPT nuanced as the
middle east, then I use the brown color and many elements of ancient art in it.
CD INTERACTIVE
“EGYPTIAN MUSEUM”
75 76

OBJECTIVE
The objective of this project is to make two videos in one screen so like one
person filmed twice to make it look like twins.
CHALLENGE
Because we have to make the people in the form of twins and in one video, then
we have to be careful when we start to record the video up when editing the video
to completion.
SOLUTION
In this video, there is one man who is engrossed in his own singing, whereas there
was one man more of his friends were waiting for his to come but they are all the
same person.
SHORT CLIP
“TWIN CLIPS”
77 78

I want to take this chance to thank all of the people who have supported me over
the past 4 years and who have helped me in completing my portfolio. First of all,
I would like to praise and thank to Allah S.W.T for the blessing and opportunity
for me to finish my portfolio.
For My Parents, who have always supported me emotionally and financially and
I could not have done it without their help. My brother and sister, for their
support for me during the completion of this book.
To all of the lecturers in President University, for their valuable assitance in the
preparation and completion of this portfolio. To KapanLagi Network for their
opportunity for me to work as an Intern student in their company. Thank you for
giving me such an experiences.
And the last but not least, to all of my friends for their endless support, especially
my VCD Family batch 2011. I was never blessed with wealth or a large family, but
you have become my family. More important, everyone of you are priceless.
T H A N K Y O U V E R Y M U C H
ACKNOWLEDGEMENT
81
N A B I L A F A J R I N A
G R A P H I C D E S I G N E R
R E S U M E
S O F T W A R E S K I L L S
A C A D E M I C Q U A L I F I C A T I O N S
2009 - 2011 2011 - 2015 JUNE 2015
SMAN 5 Mataram, Lombok,
West Nusa Tenggara
President University, Jababeka, Cikarang,
Bekasi. Major Visual Communication Design
Bachelor of Arts in Communication
President University, GPA: 3.33
O R G A N I Z A T I O N E X P E R I E N C E S
Internal Communication Division
President University Major Association
of Communication, 2012/2013.
Multimedia & Design Division
Green Planet Supporters of President University,
2012/2013.
Human Resources Division
KANEVAS (Entrepreneurship) at
President University, 2013.
Design & Decoration of “SHAPE”
Art Exhibition at President University, 2013.
Documentation of Seminar & Talkshow
“The Art of Words” at President University, 2013.
Public Relation of Media Visit from
President University to HAI! Magazine, 2013.
W O R K E X P E R I E N C E S
October 2015 - January 2016 Internship as Content Writer in Production Department
Happy Fresh Indonesia
Freelance Graphic Designer
April 2014 - July 2014 Internship as Graphic Designer in Creative Marketing &
Commercial Department, KapanLagi Networks
July 2015 - September 2015
H O B B I E S & I N T E R E S T S
MUSIC MOVIES DIGITAL IMAGING BOOKSPHOTOGRAPHY
Hello! I am Nabila Fajrina, a fresh graduate of President University,
Bachelor of Arts in Communication, Major in Visual Communication Design.
I want to work as Graphic Designer in a company. I can work manually and digitally,
able to used software for design such as Adobe Illustrator, Adobe Photoshop,
Adobe Premiere etc. Like to be socialize and can work as a part of a team.
I am ready to work hard and meet all the challenges on the job.
H O N O R S , M E M B E R S H I P & S E M I N A R
Graduate with Honor from Acceleration
Class at SMAN 5 Mataram, NTB, 2011.
Member of Seminar “Seni & Desain”
at UNTAR, Jakarta, 2012.
Participant in Seminar Kreavi Goes to
Campus, Jababeka, 2013.
Participant in Seminar Kreavi Goes to
Campus, Jababeka, 2013.
Graduate with Honor from President University
as a Bachelor of Arts in Communication,
Cikarang, 2015.
Participant in Seminar European Union &
Indonesia Scholarships Info Day
“University in Diversity”, Jakarta, 2015
Participant in Workshop
“The Art of Futuristic Filmmaking”,
Jakarta, 2013.
1st winner President University
Business Idea for Entrepreneur Expo,
Jababeka, 2013.
Participant in Seminar Art & Animation
Happy Holly Kids, Jababeka, 2013.
Member of Seminar SINDO
Goes to Campus, Jababeka, 2013
Member of Jurnalika Fair 7
at Universitas Pakuan, Bogor, 2012.
President University Scholarship
2nd Grade, Jababeka, 2011.

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