2. IKEA will serve as the context for
Tutorial discussion in Week 2.
Please research some of the following resources and
consider the given questions.
The IKEA analysis in class will be Tutor led, and you
will be expected to show that you have successfully
consolidated your learning (at least the key concepts)
from the Introductory Lecture.
Recommended tutorial preparation time - allow up to
1 hour.
3. Resources
• Operations in practice, IKEA case study (Slack et al)
• YouTube videos (see next slide)
• Google searches (eg Ikea, shopping, manufacturing)
• Experiences of friends and family (or your own!)
Discussion Questions
• What factors have made IKEA so globally successful?
• How does IKEA compete in the furniture marketplace?
• What is different about IKEA manufacturing and retailing
processes, in comparison to other furniture retailers?
Analysis
From the videos, identify key processes in the manufacture,
distribution, and retailing of Billy bookcases...
What are the Transformed resources, Transforming
resources, and Outputs of each process?
4. The following resources are available
through ELE
YouTube videos...
IKEA Factory 1 5095
IKEA Factory 2 5096
IKEA Factory 3 5097
Other (Quicktime Video)
IKEA Retail.mov
IKEA Billy
Bookcases
