Final Paper: Image Analysis 15% of final grade 3-4 pages, double-spaced As Dunaway argued in his article, images are prominent and powerful mediators of our culture’s beliefs about issues like race, class, gender, politics, and sustainability. Analyzing images, then, can help us gain a clearer understanding of the role media and organizations play in forming and perpetuating Americans’ views of environmentalism and sustainability. For your final paper, you will analyze an image that makes a statement or argument about the sustainability issue you focused your lit review and argument-driven article on. The image may be an advertisement, a flyer, a sign, a poster, a magazine cover, etc. Your analysis should be a rich one since you will have a greater understanding of the larger issue(s) surrounding the image’s message(s) after researching and writing your literature review and article. Your analysis will focus on what messages the image sends to its target audience about environmentalism or sustainability, how the artifact sends those messages (the rhetorical tactics used to persuade the audience), and how those messages may affect the audience’s beliefs and actions. To Write Your Essay: · Be sure to describe your image for your audience before you analyze it. Assume, here, that your audience is not looking at your image and needs to know what type of image it is (ad, poster, flyer, etc.), what it looks like, what it says, and where you found it. · Make an argument about what messages you think the image is sending its audience about environmentalism and/or sustainability. Is it saying something about who is responsible for the problem and/or for solving the problem? Is it saying something about the consequences of environmental irresponsibility? Is it saying something about the issue in relation to race, class, or gender? Is it arguing for or against a particular practice or product related to sustainability? Etc.? · To support your argument, tell your audience how the image is sending these messages. What rhetorical tactics are the creators of the image using to send these messages? How do the visual images, the text, the arrangement, etc. help send a particular message? Is it employing ethos, logos, and/or pathos to persuade its audience? If so, how? · Discuss the implications of the messages the image is sending. How might the messages affect the audience’s beliefs or actions? **Throughout the essay, think about how you might draw upon your larger understanding of the issues at hand in the image based on your work for the previous two papers. Will that knowledge help you understand and interpret the image’s messages? Can you use it to engage your readers in the introduction and/or contextualize your analysis in the conclusion? Grading Criteria: A strong essay will… · Contain a brief introductory description of the image. · Contain a clear, well-supported argument about what messages the image sends and how it sends that me ...

1. Final Paper: Image Analysis
15% of final grade
3-4 pages, double-spaced
As Dunaway argued in his article, images are prominent and
powerful mediators of our culture’s beliefs about issues like
race, class, gender, politics, and sustainability. Analyzing
images, then, can help us gain a clearer understanding of the
role media and organizations play in forming and perpetuating
Americans’ views of environmentalism and sustainability. For
your final paper, you will analyze an image that makes a
statement or argument about the sustainability issue you
focused your lit review and argument-driven article on. The
image may be an advertisement, a flyer, a sign, a poster, a
magazine cover, etc. Your analysis should be a rich one since
you will have a greater understanding of the larger issue(s)
surrounding the image’s message(s) after researching and
writing your literature review and article. Your analysis will
focus on what messages the image sends to its target audience
about environmentalism or sustainability, how the artifact sends
those messages (the rhetorical tactics used to persuade the
audience), and how those messages may affect the audience’s
beliefs and actions.
To Write Your Essay:
· Be sure to describe your image for your audience before you
analyze it. Assume, here, that your audience is not looking at
your image and needs to know what type of image it is (ad,
poster, flyer, etc.), what it looks like, what it says, and where
you found it.
· Make an argument about what messages you think the image is
sending its audience about environmentalism and/or
sustainability. Is it saying something about who is responsible

2. for the problem and/or for solving the problem? Is it saying
something about the consequences of environmental
irresponsibility? Is it saying something about the issue in
relation to race, class, or gender? Is it arguing for or against a
particular practice or product related to sustainability? Etc.?
· To support your argument, tell your audience how the image is
sending these messages. What rhetorical tactics are the creators
of the image using to send these messages? How do the visual
images, the text, the arrangement, etc. help send a particular
message? Is it employing ethos, logos, and/or pathos to
persuade its audience? If so, how?
· Discuss the implications of the messages the image is sending.
How might the messages affect the audience’s beliefs or
actions?
**Throughout the essay, think about how you might draw upon
your larger understanding of the issues at hand in the image
based on your work for the previous two papers. Will that
knowledge help you understand and interpret the image’s
messages? Can you use it to engage your readers in the
introduction and/or contextualize your analysis in the
conclusion?
Grading Criteria:
A strong essay will…
· Contain a brief introductory description of the image.
· Contain a clear, well-supported argument about what messages
the image sends and how it sends that message.
· Discuss the implications of this message for the target
audience.
· Draw upon your understanding of the issues of

3. environmentalism/sustainability based on your work for the
previous two papers in order to bolster your analysis of the
image.
· Include an engaging and thoughtful introduction and
conclusion.
· Progress logically and smoothly with appropriate transitions
indicating connections between ideas.
· Make appropriate use of sentence structure, word choice,
grammar, spelling, and punctuation that enables rather than
hinders clear and effective communication.
· Meet the minimum page requirement of 3-4 double-spaced
pages.
Due Dates:
You will present your analysis in a short presentation to the
class during the last week of classes. The final/only draft of this
paper is due Monday, Dec. 14th (finals week).
Essay Format: double-spaced, 12-point Times New Roman font,
standard 1-inch margins; your name, instructor’s name, the
class (WRTG 3020), and the date should appear in the upper left
corner of the first page; pages should be numbered. Example
below:
Student Name
Professor X
WRTG 3020
Dec. 14, 2015

4. Informative and Engaging Title
Start first paragraph here…….
推动城市化进程，中国户口改革制度的利弊
Promote the urbanization process, the pros and cons of China's
hukou reform system
China among many other first world countries has done more in
the recent future to improve service delivery to its citizens by
adopting various sophisticated measures towards urbanization;
this is done by selling the ideas mostly through advertisements
and posters. Urbanization through advertisement helps in
convincing and encouraging people to take good care of their
personal space with caution, considering the standards of
development, especially in technology. Urbanization for the
better part of the decade meant building of urban infrastructure
and ensuring access to urban services for a higher percentage of
a population of a country; for the last thirty years China had put
efforts towards this until some time when the country shifted its
gear towards improving social services that became a necessity
because of the increasing population in the urban areas.
The rapid migration that has been happening for more than
twenty-five years back has been conflicting with the old hukou
system regarding providing social services and the residency
system in the country. The people in China for a long time has
been viewing this as a way of limiting migration, the hukou
system advertisement then came in to play to help the people
change their view and embrace the system knowing that it is
only there to allocate benefits equally to the citizens but not to
limit mobility as perceived.
The image describes some boys who come from rural area

5. standing front the banner advertising. The banner writes ”we
have became the city people”.
Pro:
1. Narrow the gap between urban and rural areas and towns
2. To shorten the gap between rich and poor
3. The massive movement of people from rural to urban
areas that accelerate the urbanization process
Con:
1. Urban employment competition intensifying
2. ppl from rural arears don’t want to leave their homeland to
immigrate to the urban. The defect of the policy is if they
expect to live in the urban, they have to abandon their current
lands userright in the rural area.
3. ppl from rural areas don’t want to immigrate since they can
not adjust himself to the pace of metropolitan life