2. Mission Statement
Gas Station Door Step is designed by my interest in helping a
community where everyone could benefit from. This company’s
goal is to increase safety and convenience, while decreasing
credit card fraud and hassle. Gas Station Door Step is built as a
secure and reliable business that will fuel your vehicles at your
very own home. This idea came to me as things changed when I
went away for college and had to fill up my own gas tank from
then on. Questioning my safety at night and having gone through
more than three credit cards already, made me believe many
could also relate, hence the foundation of Gas Station Door Step!
This company is geared for it’s customers, not itself. Caring more
about delivering satisfaction by helping people while helping the
environment.
3. Rationale
Almost everyone over the legal driving age can relate to the
annoyance of having to stop at a gas station. Gas Station Door Step is
here to change that, one fueling at a time. Not only would customers
love the accessibility, but the environment would too. That is less cars
wasting gas going to and from the gas station instead of directly to
their destination. My company includes a tanker truck which holds the
fuel that will be delivered directly to your location. Your location will
be shared when making an appointment for your vehicle to be fueled.
You will get the fuel you need with less harm to the environment and
more options on how you’d like to pay, minus the possibility of credit
card fraud! Cut out the unnecessary time in your day by having your
vehicle fueled at the convenience of your home whenever you want.
My company will calculate the average fuel price over a five-mile
radius and then proceed to add 0.10 to each gallon purchased and an
additional $3.00 convenience fee. Customers are still saving their
precious time, money and safety. One call or text away, and you will
be fueled at home today!
4. Goals
Expand to three cities within a year
Cut back on advertising within six months because
my business will be well known
After two successful years that have shown
expediential growth, I will sign another fueling
contract to incorporate jet fuel and racecar fuel (Jet
A and Avgas) that will expand my customer’s needs
After a customer’s first fueling, give them a survey
to fill out and receive all positive feedback
Create a regular clientele
5. Target Audience
My general target audience would be residential communities. They would be
interested in helping fund my business so they would be able to give their
potential residence more incentive to move in. Such communities can now
offer my services to their owners/renters, which is a win/win. Also, not only
would I be receiving funding, but also unpaid marketing! In expansion, my
grandparents would also be considered a target audience. They have a very
large amount of money that would be inherited amongst my family in the
future, so I plan to persuade them that my small business would be worth
every cent of theirs. Once I have something to show for like beginning
success, I believe they would have great interest in funding my start-up of
this company since they would benefit greatly as a customer as well.
6. Stakeholders
Funders are residential communities. Communities that
can range from elderly ones, gates, homeowners or even
apartments. Along with them, my grandparents would be
later included in helping my business expand and become
even more successful. A sponsor of mine would be my
best friend, Megan Johnson, because she has a farm and
is willing to donate some of her land for my tanker trucks
to park on. I will not have a partnership, but instead, I
will have several employees. One needs to be an
accountant to deal with all the numbers, income vs.
expenses, and all the inventory for fuel. Then I will have
12 certified drivers that are able to lift a certain amount
of weight in order to perform the fuel orders. And 3
unpaid advertising interns that will at least get their gas
tanks filled for free. And obviously, anybody who would
like to get fueled at the convenience of their own home
would be my customers!
7. SWOT Analysis…
Strengths- Positive representation of company (strong advertising), hard-
working employees, dedication and priority for customers, organization, easy
navigation on website, easy to reach via phone call/texts/emails
Weakness- Customer desired appointment times, factoring which days
demand more work than others (scheduling employees), time management
(traffic)
Opportunities- Expanding to different cities, creating more jobs, less demand
for advertising because positive customer reviews/regular clienteles and word
of mouth
Threats- Emergence of competing companies, employees demand for
benefits, higher wages and desired work hours
8. SWOT Analysis continued
Resources:
Calendar application, Google Maps application,
local gas pricing app, communication skills, easy
access to insurance agency, candidates for
advertising internship, lot for parking tanker
trucks, basic knowledge with computers and
numbers
Needs:
Tanker trucks, money ($15,000 proposed budget
to start), employees (drivers and accountant),
advertising interns, relationship with FPL for fuel
contract, start city (location with a five-mile
radius), credit card swipe to attach to phone,
creation of website, accessible phone number
and email to be reached
9. Time line
Action- Pick a start location; Completed- By Madison by April 15th 2018
Action- Hire an accountant/manager; Completed- By Madison by April 17th 2018
Action- Sign FPL contract for fueling; Completed- By Madison/Sam by April 19th 2018
Action- Map out a five-mile radius and calculate the average fuel price to give customers
their rate; Completed- By Sam by April 20th 2018
Action- Hire 5 truck drivers that were found on Indeed.com; Completed- By Madison/Sam by
April 26th 2018
Action- Hire a total of 3 unpaid advertising interns that were found through Florida Atlantic
University; Completed- By Madison/Sam by April 28th 2018
Action- Survey created for future customers to fill out and provide feedback on; Completed-
By Racheal by May 7th 2018
Action- Website, phone number and email address up and running; Completed- By Angie,
Rachael and Tim (three interns) by May 10th
Action- First day in business! Physical advertising starts with sign holders and truck drivers
begin their assigned shift; Completed- By Angie, Tim, Ron, and Paul
Action- Reach out to communities outside five-mile radius and provide them proof of success
via profits and customer feedback; Completed- By Madison, Rachael and Sam by August 6th
2018
Action- Send mass email to regular clientele for promotions and special offers (even
giveaways as gifts); Completed- By Tim by October 2018
10. Performance Indicators
Witness a decrease in sales of nearby gas stations
Bring in revenue to breakeven with the $15,000 borrowed within the first year
Receive requests from stockholders within the first two years
After two years, having communities reach out to my company without my
company reaching out to them
Increased applications for paid positions and internships by 50%
Reach and maintain a stable 90% satisfaction on completed customer surveys
after the first year and so on
