2. Film Premise
The film revolves around a pair of detectives that have been working together to find a notorious serial
killer who has been killing a female for each day in December. As the search for the killer goes on, one of
the detectives begins to find more and more evidence implicating her partner as the prime suspect.
However, due to her strong friendship and trust of her friend and partner, she attempts to ignore the
evidence and try to prove his innocence before the rest of the department find what she has discovered.
Unfortunately, failing to acknowledge the damning evidence leads Detective Charlotte Valgus right into the
hands of her deceptive partner who, on her birthday, unveils himself as the crazed killer.Dectective Frank
Morvor unveils that he had been trying to impress her through killing people similar to her to make her
more unique. The sudden shock of finding this out leaves her in a state of shock and panic leaving her
partner devastated that she doesn't appreciate his “gift.”
The situation then escalates to a fight, leading to both detectives drawing on each other and firing, finally
over any connection they may have once had...gunshots are heard, everything goes black...but who shot
who?
3. Characters:
Police Detectives:
Detective Charlotte Valgus: Born to a drug addict, Valgus was determined to
follow in the footsteps of her father like figure and become a renowned Police
Detective and make something good of herself.
Detective Frank Morvor: Part time counsellor and Police Dectective, met Charlotte
in a counselling session in order to help her through school and out of a bad
home. Gradually became closer to her and began to develop feelings for the
young girl. Born into a middle class background with the name Frank Moor,
Morvor suffers from split personality disorder. One side of him wanting to find the
murderer and the other is the serial killer himself. The darker side of himself
changed his name to Estonian to be more like Charlotte Valgus, however he does
not know that his chosen name translates into ‘murderer.’
4. U.S.P
For this trailer we will advertise our main character as being a major actress
as our unique selling point. In most teaser trailers, a actor or actress that is
highly popular or well regarded is featured heavily in their marketing
campaign in order to attract as many audience members as possible.
We make sure that our main character can be seen as being featured as big
actress to help create a U.S.P.
We will also use iconography of the silhouette and the detective board of
our detective as another U.S.P as these two images are often related to the
stereotypical image of crime and would therefore make it easier to portray
our chosen genre over the poster and magazine cover.
5. Target Audience
Taking into account the genre of this film, which is a detective thriller, are target
audience may be of an older demographic due to the complexity of the film plot
and the violent scenes that may be seen within the film. However, the level of
action and violence within the film may be something that doesn't appeal to a plus
40+ age group but to a slightly younger demographic such as 18-32. As it contains
a high level of action and violence to keep them entertained, however it is also
complex enough to challenge their perception different characters as the film
progresses.
8. Idea for Magazine Cover
From these magazine covers, we identified a common trend between them. They
all include a medium/close shot them that fills the cover of the magazine. This is
done to help the readers understand who the main character is and advertises
them as the main attraction for readers wanting to see the film.
9. Magazine layout
The title of the
magazine is usually
seen at the top of the
cover.
The name of the film is found
towards
The bottom of the magazine cover
making way for the image of the
main character to be seen clearly
with no subtitles in the way there
face.
Subtitles are seen to
one side of the
magazine in a much
smaller font in
comparison to the main
title of the film and
magazine.
This is a good magazine to be inspired by as it clearly marks the main
actress and star in the movie. This would therefore draw the attention
of the chosen target audience. Furthermore, Empire Magazine is often
advertising action movies and we therefore decided that it would be a
good fit for our film.
