Problem Identification and finding solution using SCAMPER and ECDA model. SCAMPER was first introduced by Bob Eberle to address targeted questions that help solve problems or ignite creativity during brainstorming meetings. The name SCAMPER is acronym for seven techniques; (S) substitute, (C) combine, (A) adapt, (M) modify, (P) put to another use, (E) eliminate and (R) reverse.

1. "Problem
Identification
and Solving"

2. PROBLEM
Increase in the level
of stress among
adults during the
Covid-19 pandemic.

3. Mind Mapping
Combine
Health tracking
band connected
with a mobile
application
• Hobby inclined
classes
• Travelling
• Guided
Meditation
A virtual market for
shopping
VR Glasses to
travel virtually
• Diet charts
• Counselling
• Music (curated
playlist)
• Workshops &
Webinars
• Workout Classes
• Spa
• Peaceful Trips
• Stress relieving
goods
• Supplements

4. Convergent Thinking
Idea No. FILTERED SOLUTIONS
1
Health tracking band that can be connected with your phone app and the app would have
various features like online counselling and consultation, music player, workout classes
and regular workshops - Stealth App
2
Use of AR and VR technology to give users an experience of peaceful visuals and nature
that help reduce stress - VTrips
3 Recreational retreats and trips - RecTrips
4 Socializing centers with access to gyms, spa and cafes - WonderCentre
5
Stress relieving goods and supplements- VitaX

5. Shortlisting Solutions
Idea
No.
Solution Desirability Feasibility Viability Total Score
1 Stealth App 4 4 3 11
2 Vtrips 4 3.5 4 11.5
3 RecTrips 4 3 3.5 10.5

6. SOLUTION!!
VTRIPS
Use of AR and VR technology to give
users an experience of peaceful visuals
and nature that help reduce stress.

7. How do the customers address the problem today?
 Yoga Classes
 Counselling
 Medications
 Music
 Meditation &
Supplements

8. Customer needs being addressed
Sr. No. Need Need 1 Need 2 Need 3
1 Functional Relieving stress at
the comfort of
your home
Good health Price sensitive
2 Emotional To reduce stress Live an
optimistic life
To come out of
depressive
thoughts
3 Social To get rid of
loneliness
To experience
unexplored
world -

9. Customer - Non-customer analysis
Ideas Customers
Soon to be non-
customers
Refusing non-
customers
Unexplored non-
customers
Who are
they?
Working
professionals
Unemployed people
Elderly people
People who came out of
stress
Optimistic people
Yoga practitioners Travellers
Why are they
leaving/
uninterested
?
People who lack trust
in our product
Problems have been
solved
Stress levels have
reduced
They see it as a threat They can’t experience
How to
retain/
attract/
explore
them?
Provide them demo
as to how to use the
product
To make them use this
product as part of their
life
Making this product
specifically for their
classes.
This will enhance their
experience.
Give them demo on
how to use it as a
cost effective
alternative to
travelling which is a
risk during pandemic

10. CustomerUtility/ValueChainAnalysis
Customer
Experience
Cycle
Purchase Delivery Usage Supplements Maintenance Disposal
Productivity Easy
availability
World wide
shipping
within 15
days and 1
week within
India
Customised
themes
User friendly
applications
And further
downloadable
themes
Warranty 1 year Eco -
friendly
reuse
Simplicity Our Official
website
and all
major e-
commerce
platforms
Free
shipping plus
30 days
return
User friendly
interface and
control
Can be easily
accessed by
people of all
age groups
Lifetime access after
you create an account
Convenience Easy to
order and
available
on many
platforms
Can be
shipped to
various
different
remote
locations
Designed
keeping in
mind the
needs of
extreme
users
Official service
centres widely
available
- Dust and water
resistant
- Good build quality
- Light weight
- Many diff variants
- Adjustable size
- People with glasses
can also wear that
Can be
disposed
off in any
E-Waste
bins

11. Thank You!