Presence - The key to achieving wellbeing, is knowing (start up concept idea)

1,570 views

Published on

The presentation will show
1. My ability to take a complex wicked problem and come up with a viable business solutions
2. Apply customer-centric approach to solution discover
3. Exact insights to help with solution design
4. How to identify and leverage external IP to accelerate start up endeavors
5. How to validate ideas by applying Lean Start up framework.
6. How to test business models to discover new ways to generate value

Published in: Design
  • Be the first to comment

Presence - The key to achieving wellbeing, is knowing (start up concept idea)

  1. 1. “PRESENCE” Track | Mange | DecideTHE KEY TO ACHIEVING WELLBEING, IS KNOWING
  2. 2. APPROACH Scope IN OUT Define the gain develop test refine problem understanding solution What is the What insights What solution How do I What changes customer can I gather works to know this do I need to problem trying from talking to address the solution will make based to be solved? this customer pinpoints and works? on the Who are my segment and insights learning? customer other learnt? segment? industries?
  3. 3. FRAME THE RIGHT BUSINESS PROBLEM 1 2 3 4 How might we How might we How might we How might we help parents help parents inspire and completely keep track of the manage and enable parents to transform the way amount of sugar understand make better people think and and nutrients at their family’s decisions around manage their home? nutrition at nutrition at nutrition? home? home? Awareness Attitude Lifestyle
  4. 4. GETTING THE RIGHT CUSTOMER SEGMENT 1 2 3 4 Parents with Parents with Parents with Parents with kids kids kids <4 years kids > 4 years > 4 years with diabetics Typically: Typically: Typically: • Stay at home • Parent(s) at work • Same as #3 parent • Time poor • Extreme and • Time rich • Convenience food more receptive • Nutrition focus focus to test our • More quality • Less quality solution information information
  5. 5. GETTING THE RIGHT CUSTOMER INSIGHTWent out, observed and talked to this segment Choice & opinions Simplicity & understanding Solution requires a change in human behavior. How do we do this?
  6. 6. CUSTOMER SEGMENT: RIGHT INSIGHTSolution requires a change in human behavior - this require motivation, butwhat motivates our segment? • Action and result need to be closely tied Feedback Peer support • Action needs to be easy to do - loop form part of one’s daily routine • There is progress towards achieving a goal Gamification Simple Motivation & behavior • Taps into social dynamics. change Fitting in with and impressing (or not disappointing) others (i.e. friends, family etc.) • Feedback loop. Information is presented in a way that can be understood easily Design principles for our • Reminders, reward and solution encouragement help maintain focus on the goal
  7. 7. SOLUTION: RIGHT IDEA EVOLVES THROUGH CUSTOMERVALIDATION 1 - video 2 - phone 3 - tablet 4 - sensor Video game at Meal planner app A Wi-Fi digital Wearable device home with a that exacts canvas displaying continuously and virtual nutritionist nutrition values health status of passively monitors allowing families and alerts user of each member of and alerts you when to set deficiencies & family centrally there is deficiencies? challenges, health makes via feeds from goals and recommendations devices understand their health situation
  8. 8. SHIFT IN COMPUTING A device that tracks the Ring that glows in three colors to say if quality of your sleep and than you’re in, above or below your target gives you personalized advice heart rate, and it vibrates as a warning to help you improve it when you’re working too hard Devices that automatic Smartphone app that measures your monitors your (family) heart rate by the amount of light that is weight, BMI, lean and fat reflected from your face. Developed by mass and blood pressure and MIT and Harvard engineers. share with Doctor, Friends, eCoaches and eHealth partners (e.g. Microsofts health vault)
  9. 9. SHIFT IN COMPUTING The real disrupter in the wearable tracking space is likely to be from companies like Sano Intelligence. A device that tracksFrancisco startup Sano Intelligence has developed a colors to say if San the Ring that glows in three quality ofsmall, wearable sensor patch (launch mid-2013) that can read and target your sleep and than you’re in, above or below your gives you personalized advice transmit blood chemistry data continuously torate, and it vibrates as a warning heart almost any device. to help you improve it Called “the API for the bloodstream” thewhen you’re working too hard sensor reportedly costs between USD 1 and USD 2 in materials and enjoys a lifespan of a week. Currently a Rock health2 incubator. Devices that automatic Smartphone app that measures your monitors your (family) heart rate by the amount of light that is weight, BMI, lean and fat reflected from your face. Developed by mass and blood pressure and MIT and Harvard engineers. share with Doctor, Friends, eCoaches and eHealth partners (e.g. Microsofts health vault) My idea’s vision is to leverage on Sano Intelligence’s API to develop a wearable device that elegantly and habitual fits within a family’s daily life supported by a Wi-Fi “digital living canvas” to display centrally a family’s overall health and nutrition and alert if warnings
  10. 10. SOLUTION: RIGHT IDEAThink… But for nutrition. Track and display your daily nutrition seamless and effortlessly Completely transforming the way people think and manage their nutrition.
  11. 11. SOLUTION: RIGHT IDEAThink… But for nutrition. Track and + display your daily nutrition seamless and discreetly Completely transforming the way people think and manage their nutrition.
  12. 12. SOLUTION: PRESENCE Presence is an intelligent cloud service, wearable sensor and digital canvas – that will manage and stream your nutrition information elegantly and centrally within your home and device Listing members progress Capture and send data passively and Drill down to family member profile actively Features: • Get real time coaching fromDesign elements: • Wearable device/ patch that naturopath on Premium Service• Seeing it on your family wall capture passively heath (potential partnership centrally and constantly is like a diagnostics Blackmore) mnemonic device reminding you • Wi-Fi connected –auto sync to • Run family nutrition challenges to make better choice devices (and unlock further rewards)• To be successful, it has to be • Transparent and central in home • Family leaderboard to discover something you want put on your • More you use it and reach who is doing well body and/or hang, even if it had goals, more “sweets” rewards you • Over time, we may introduce no function earn to unlock rewards (i.e. other devices (i.e. weights) and• Its passive and present but also celebrity video message) eCoachs (i.e. Run Keeper, ) to get interactive • Virtualize family members a holistic view• Melts within a family’s routine progress and health alerts • Can be cheap to manufacture • Display inspirational photos
  13. 13. BUSINESS MODEL CANVAS 8 1 4 2 7• Sano Intelligence • Product Development • Stick to health goals • Trusted relationships • Medium class families• Blackmores • Pilot/prototype by getting constant (e.g. naturopath and Working parents with• Apple • Relationship with data on habit nutritionist) children over 10 years• Android partners • Personalize • Partnerships (e.g. and over who are time• Facebook • Customer acquisition actionable data Apple) poor• Naturopath & Customer retention presented simply • Brand awareness and Nutritionist • Peer validation Social media (using • Families with diabetic• Celebrities (using • Passively reminding Coca cola Facebook members Coca cola you to make better community to test) Families with diabetic relationships) choice • Health /expo events members who are data • Beautiful art within poor home and on body 6 3 • Direct online • In store retail chain • Market understanding (using Coca cola • Best in class product relationships) • Relationship with • App/ Android store partners • Human Capital • Finance 9 5 • Human Capital • Membership (i.e. Premium Service) • Product Development • Hardware • Advertising costs • App/software • Maintaining partnership • Exclusive partnership (ie API)
  14. 14. NEXT STEPS: TAKING IT TO REALITY• Define my hypothesis and (riskiest) assumptions• “Fake it to I make it” - pretotype/concierge - will they use it? Can I exchange any currency? What features and experience do I need to design in?• Explore with segment and extreme users (i.e. diabetes)• Validate assumptions against agreed success criteria• Refine hypothesis and new assumptions• Refine pretotype and repeat• Develop MVP/prototype to test and learn how to build it?

×