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Hidden Newcastle - failed inventors and body dredgers

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This case study looksat the successes and challenges in creating compelling content for Hidden Newcastle, an app revealing strange and forgetten stories in Newcastle upon Tyne.

Session: Mobile learning case studies

Published in: Education, Technology, Travel

Hidden Newcastle - failed inventors and body dredgers

  1. 1. Failed inventors and body dredgersJohn Coburn, Tyne & Wear Archives & Museums
  2. 2. @j0hncoburnwww.hiddennewcastle.org
  3. 3. App uncovering strange andforgotten stories of people who lived and worked in Newcastle upon Tyne.
  4. 4. Stories were created as videos. 1st person audio, supported by photography, maps, paintings, extracts from archive newspapers and texts.
  5. 5. Created by Tyne & Wear Archives & Museums in partnership with Newcastle Libraries.Ideonic were commissioned to build it.
  6. 6. John WilsonCommissioned by Newcastle council to dredge bodies from the River Tyne.
  7. 7. Ellen Woodman 11 years oldImprisoned in Newcastle Gaol
  8. 8. William Martin Inventor and eccentricHated every great scientist and philosopher in historyFalsely claimed to designed the High Level Bridge
  9. 9. Version 1 of the app 13 first person storiesPreviously “uncommemorated” people who lived or worked in Newcastle
  10. 10. Version 1 of the app13 city centre locations linked to story 7 stories “locked” 6 stories “unlocked”
  11. 11. Intended outcomes
  12. 12. Improve access to and improve quality of experience with collections
  13. 13. It’s not about sharing collections or objects It’s about sharing compelling storiesObjects provide raw source material for the story
  14. 14. Story criteria Failure Macabre Eccentricity The unexplainedVisually strong, cinematic imagesStrange events at familiar locations 1st person Strong narrative
  15. 15. Learning outcomes
  16. 16. Learning outcomes
  17. 17. Stir public imaginationCreate spark of empathy Compel exploration
  18. 18. “What if we made ‘wonderment’ our key performance indicator?” Seb Chan www.freshandnew.org
  19. 19. “Explanation is the killer of wonderment”. Pete Higgin, Punchdrunk
  20. 20. Cost and build
  21. 21. £6,900iOS version
  22. 22. £4,500Android version
  23. 23. 87MBStreamed video vs. in-built
  24. 24. 23 days build time iOS 15 days Android
  25. 25. Stats
  26. 26. 1,942 downloads in 9 weeks (iOS)
  27. 27. Android version launches imminently
  28. 28. Average duration on app 13 mins 44 secs
  29. 29. UK city with most numberof downloads…Newcastle
  30. 30. London
  31. 31. Doncaster
  32. 32. Compelling exploration?
  33. 33. 3.4% stories watched “on location”
  34. 34. 1.6% app users fromNewcastle watched stories on location (!)
  35. 35. 5% app users from outsideNewcastle watched stories on location
  36. 36. What’s next?
  37. 37. Android launch
  38. 38. New content, new partners
  39. 39. I hate to be the bearer of bad news, people, but we’re all doomed
  40. 40. New content, new partners
  41. 41. www.HiddenNewcastle.org @j0hncoburnjohn.coburn@twmuseums.org.uk

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