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Tate’s Digital Strategy: The Times They Are A-Changin’

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Tate’s Digital Strategy: The Times They Are A-Changin’

  1. 1. Tate Online facts • 1.1–1.9 million unique web visitors per month • 39% international visitors • All artworks in the collection digitised (c. 68,000) • UK’s number two arts website • 750,000 Twitter followers • 460,000 Facebook likes
  2. 2. Brochure ➜ Channel ➜ Platform
  3. 3. Brochure ➜ Channel ➜ Platform About us Programme listings Visiting information
  4. 4. Brochure ➜ Channel ➜ Platform About us Digitised collection Programme listings Learning resources Visiting information Children’s games Research publications Short-from video Magazine articles Email communications
  5. 5. Brochure ➜ Channel ➜ Platform About us Digitised collection Blogs Programme listings Learning resources Debates Visiting information Children’s games Community Research publications Participation projects Short-from video Social media Magazine articles Email communications
  6. 6. Tate Online Strategy 2010–12 Need for transformation project Need for audience-centred approach Outline of areas to be addressed
  7. 7. Tate Digital Strategy 2013–15 Digital is increasingly a dimension of everything.
  8. 8. Tate Digital Strategy 2013–15
  9. 9. Tate Digital Strategy 2013–15 Distributed content authorship
  10. 10. Tate Digital Strategy 2013–15 Distributed content authorship New digital initiatives
  11. 11. Tate Digital Strategy 2013–15 Distributed content authorship New digital initiatives Editorial content
  12. 12. Tate Digital Strategy 2013–15 Distributed content authorship New digital initiatives Editorial content Dialogue and discussion
  13. 13. Tate Digital Strategy 2013–15 Distributed content authorship New digital initiatives Editorial content Dialogue and discussion Revenue-generating opportunities
  14. 14. Tate Digital Strategy 2013–15
  15. 15. Tate Digital Strategy 2013–15 Organisational change
  16. 16. Tate Digital Strategy 2013–15 Organisational change New governance structure
  17. 17. Tate Digital Strategy 2013–15 Organisational change New governance structure Editorial, community and technology management
  18. 18. Tate Digital Strategy 2013–15 Organisational change New governance structure Editorial, community and technology management Audience research
  19. 19. How big are these changes going to be for the organisation?
  20. 20. How big are these changes going to be for the organisation? Big.
  21. 21. Thanks @stacker tate.org.uk

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