Assignment 4

1. Fa102a, Research, Product Proposal, and
Brand Development
Sleep Fast Alexis Murphy

2. Assignment 01 / Research
“Health technologies to support
sleep apnea and snoring”
http://www.kurzweilai.net/ask-ray-health-technologies-to-support-sleep-apnea-and-
snoring

3. Assignment 01 / Research
-Falling asleep now easier with
technology
www.peacehealth.org

4. Assignment 01 / Research
-Comfortable tubes up the nose to
relax the body before sleep
Kurzweilai.net
Kurzweilai.net

5. Assignment 01 / Research
-Cordless and maskless to
make one more comfortable
Snore-medicines.com

6. Assignment 01 / Future Product or Service
“Falling Asleep Easy”
-No more insomnia
-No more snoring
-Wake up on time

7. Assignment 02 / User Persona Research
User Persona A
David, 75, Technological
Frustrations
• headaches
• irritability
• grogginess
Goals
• no sleep interruptions
• no daily headaches
• no snoring

8. Assignment 02 / User Persona Research
User Persona B
Gregory, 50, Social
Frustrations
• blood sugar problems
• sleep interruptions
• overweight middle aged man
Goals
• no sleep interruptions
• no snoring
• lower blood sugar

9. Assignment 02 / User Persona Diagram

10. Assignment 02 / Creative Persona Portrait

11. Assignment 03 / Branding
Source For Brand Character Words
• Jordin Sparks

12. Assignment 03 / Branding
Brand Character Diagram

13. Assignment 03 / Branding
Naming Process
• Asleep + Easy
• =EZ Sleep

14. Assignment 03 / Branding
Final Product / Service Name
• EZ Sleep
• Sleep will be easier
• EZ makes it look playful rather than just plain
“easy”

15. Raw Images

16. Final Video Stills

17. Final Video
• https://www.youtube.com/watch?v=tWqSn0t
Ue-k&feature=youtu.be