stuart halls theory

1. STUART HALLS
USES AND
GRATIFICATION
THEORY
Stuart Hall believes that there are FOUR basic
reasons for consuming media:
 Diversion
He insisted that media could be a way of escaping
from everyday life. It gives people something to zone
out of their problems from.
 Information
Different forms of media such as magazines or
newspapers gives the consumers something to get
information from, whether it’s political or about their
favorite celebrity.
 Socialization
If people are socializing and sharing their thoughts on
a movie they recently watched, it influences others to
want to see that movie too so that they can then be a
part of those conversations too.
 Self-discovery
Watching a movie or reading a book also helps you
find out things about yourself and discover new types
of texts.