
 How well the results of a study can be generalized
across populations.
 A study that lacks external validity cannot be
projected to other situations; it is valid only for the
sample tested.
 Usually associate to sample selection.
 Use random samples.
 Use heterogeneous samples.
10/14/2022
External Validity
Muhammad Awais
(facebook.com/awwaiis)

External Validity - Mass Media Research.pptx

  • 1.
      How wellthe results of a study can be generalized across populations.  A study that lacks external validity cannot be projected to other situations; it is valid only for the sample tested.  Usually associate to sample selection.  Use random samples.  Use heterogeneous samples. 10/14/2022 External Validity Muhammad Awais (facebook.com/awwaiis)