Tech Startup Growth Hacking 101 - Basics on Growth Marketing
SUKANYA BHATTACHARYA
1.
2. Photovoltaic Panels
Polycrystaline
Photovoltaic Panels 1,200m x 3,000m
Unilux UltraTherm
Triple Pane Glass Window approx. 1000m x 3000m
Argon Gass Insulation 6mm
U Value 0.21
Balconies 4m x 1.2m Area
5m2
SITE STRATEGY
Pedestrian Circulation
INTERNAL FACADE
OUTER FACADE
Vertical Circulation
PROGRAM
Apartment
140 apartments
2 penthouses
25 terrace units
118m2 to 150m2
Hotel
60 rentable rooms
8 suites
5m x 8m
40m2
Atrium
Bow Truss: Steel
Non-Insulated Double Pane
Polycarbonate Sheets of 20mmClear Glass
Pilkington K
1.2m x 2m
Structural Glazing
Thermo Span/ Double Skin
Double Pane
Insulation Cavity 12mm
U value from 1.1 W/m2K to 2.8
W/m2K
2.25m x 3m
Stuttgart was once known for its stud
horses and gardens, giving it its present
name, which is a combination of the words
stud and garden.
A complex overlap of exchanges can be
witnessed within this suburban fabric of
fast cars, pedestrian traffic from the
downtown area, residents from adjacent
areas and travelers or visitors to the new
high-speed rail station.
The building takes form by growing out of
a garden in its truest sense. The surface of
the garden rolls down into the civic spaces
as well as the exterior.
01_BETWEEN GARDENStuttgart, Germany
Mixed-Use, Low-Energy Building Within Master plan for New Stuttgart
3. PEDESTRIAN PLAZA / ATRIUM
“...the exterior and the garden are conceived as a continuous transformation from
interior volumes into outdoor surfaces. .”
4. UPPER LOBBY LEVEL
+0.00
LOWER LO BBY LEVEL
-4.50
HOTEL LEVEL
+3.00
VIEW AS SEEN FROM THE EAST (FUTURE DEVELOPMENT) PEDESTRIAN WALKWAY TOWARDS MAIN STREET
6. Earth
Rigid Insulation
100mm Drop for
Balcony Slab
Sliding Doors
(Double Leaf)
Steel Planter
Box
Drainage Layer
CROSS SECTION
HOTEL INTERIOR
DETAIL
7. FROM ACROSS THE STREET SHOWING THE PEDESTRIAN
FLOW TOWARDS PUBLIC PLAZA/ATRIUM
8. The urban plaza with the rail station intend to transform the area into a prominent
civic gathering space. The high rise tower marks the entry to Chicago city with its
bold symmetrical form. Both, the tower and the rail station were well integrated
from its conception to ensure functional integrity.
The station is designed to be below grade creating a subterranean world through
which passengers navigate. This helped in creating a new social life on the ground
level with parks and vendors.
02_GATEWAY TO THE CITYChicago, Illinois
High Speed Rail Station within the Mid West rail network
“...the journey starts outside.”
10. UPPER LEVEL LOWER LEVEL MECHANICAL LEVEL
SECTION MODEL ROOF DETAIL GROUND DETAIL
Louvres
Gutter
Green roof
Composite deck
Steel truss
Curtain wall
Cold air intake
Air space
Hot air radiators
False floor
12. CONCOURSE LEVEL
GROUND LEVEL
PLATFORM
03_METRO RAIL STATIONBANGALORE, INDIA
Transit Rail stations for the new Metro network
PLATFORM LEVEL
Gutter to detail
Gallvalum
trafford sheet
300mm dia. steel
column as per
Platform
LED Signage
Top of rail
DETAIL OF TRUSS ROOF
13. CONCOURSE LEVEL GROUND LEVEL
Site specific design fuelled heavily by the current cultural transformation
within Bangalore City. Each station is unique establishing it’s identity with ease
within the local fabric. These stations represent a new phase in the infrastrcu-
ture development of Bangalore, the Silicon Valley of India.
14. TYPICAL FLOOR - 2 UNITS
04_317 CURRIE ROADDURBAN, SOUTH AFRICA
Luxury condominiums with private pools and terraces
EXTERIOR VIEW
15. TERRACES WITH PRIVATE POOL AND GYMNASIUM
MASTER BEDROOM OVERLOOKING PRIVATE TERRACES
ROOF DETAIL
POOL DETAIL
steel truss
wood cladding
concrete slab
false ceiling
structural glass
glass railing
SECTION
16. 05_LANDSCAPES OF THE PRAIRIESLANGLEY , ILLINOIS
Museum of History of the grain elevator in the Mid West
The grain elevator stands as an important part of the
American Midwest history and the idea of the
museum is to establish a language that conveys this
importance and history. Since the elevators were
designed for a specific task, their potential for reuse is
limited but in a way has created an aesthetic value.
The visitor driving alongside the new museum is able
to view the large exhibits prior to entering the
building. This marks the beginning of a procession.
Once inside the visitor is directed to the large exhibits
area and then led into the walkway of small display
items. The walkway is intercepted with bands of
diffused light that leads the visitor towards the
viewing deck. The acme of this project is not one
17. “It was the machines and processes they housed that
determined their configurations, molded to purposes known
only to those who used them”
CAPTURING THE LANDSCAPE
MANICURED LANDSCAPE
AMIDST THE UNMANICURED
4
3
25
1
existing grain
elevator
abandoned rail
road track
entry from high way
prairie
scape
18. FLOOR PLAN ORGANIZATION
GRAIN ELEVATOR
AS A POD
MAIN CIRCULATION
SECONDARY CIRCULATION
01
02
03
04
05
LARGE EXHIBIT GALLERY
19. SMALL ITEMS GALLERY
SPILL OUT SPACE
ALUMINIUM EXTRUSION
GLAZING
-channel glass by lamberts
-W 232mm x 1350 cm x thk 7 mm
-linit”1.7w”low e-coating
U-value of 0.41
R-value of 2.44
TRANSPARENT INSULATION
W STEEL BEAM
BEARING CONNECTION
ROOF DETAIL
DETAIL AT BASE
ALUMINIUM EXTRUSION
WALL ASSEMBLY
-dry wall
-metal studs
-cladding
BASE FLASHING
STEEL GUTTER
ROOF ASSEMBLY
-growing medium
- Filter fabric
-drainage membrane
-High density foam
-composite slab
INSULATION
20. MICRO CITIES
.............A Micro city he called it, a fresh start. He had discovered a way to
shrink the cities of this world into miniature study models. Only the
knowledgeable and wise were to stay behind to monitor and study these
models.
“Everything done in science is done with models. A model is any
simplification, substitute or stand-in for what we are actually studying or
trying to predict. Models are used because they are convenient
substitutes, but what if instead of substitutes we could resize real cities.
The observations would be accurate and benefit the growth of future
cities.”
.......... One bottle was subjected to poverty, one to inflation, and one to
unemployment, overpopulation and the list continued. Conclusions were
drawn from their observations and applied to our future cities. Unlike the
scientist’s prediction, these new cities didn’t respond as their mini
counterparts had and the problems still remained unresolved.
A city without ceilings would encourage the development of new practices
and new practices would encourage the development of novel cities they
said.
Over time however, it turned into a city of geometric heights, and of grids
and lattices. To understand this city one had to look beyond the visual
imagery of its facades and perceive its heightened orderliness. The builders
observed that human creativity may not have expanded after all. The city
was under a constant threat of collapsing into its traditional form. Perhaps
they said“Design is only part of the life of a building. As time passes, it is the
users who decide how successful we have been”
SEALING CITIES
Sealing city explores the power
of imagination to change spaces
and minds. Its builders
established that ceilings create
an awareness of height which
determine our limits. High
ceilings activated abstract
thinking and thoughts of
freedom, whereas low ceilings
activated concrete thinking and
thoughts of confinement.
Increasing the height of a space
has the effect of increasing its
spatial dimensions, which
facilitates human creativity and
MATERIALS
PICKLE JARS | SALSA JARS | FOAM BOARD | FOAM SHEET | FOOD COLOR |
SPARKLES
MATERIALS
LASER CUTTER SCRAPS
MATERIALS
ICKLE JARS | SALSA JARS | FOAM BOARD | FOAM SHEET | FOOODOOOOOOOOOOO C
06_[RE]IMAGINING CITIESFOUR OBSTRUCTIONS “...imagining as a way of knowing”
21. DUPLICITY
Duplicity was inhabited by two kinds of people, those that were Color Blind (CB’s) and
those that were Not Color Blind (NCB’s). The CB’s live in homes that are black, white and
grey while the NCB’s live in homes that are colorful and bright. Both of them have an
equal stake to the city. Both have distinct and individual opinions.
Duplicity’s inhabitants are always at war with each other. Chaos grows just as the city
continually grows. With it grows their differences, more pronounced with increased
numbers. None strive to resolve their differences. They are limited by their senses and
handicapped by it. CB’s cannot appreciate colorlessness.
MATERIALS
WOOD TRIM | PAINT
A design research seminar revealing a new category of architectural exploration called Slipstream. The term, borrowed from literary
criticism, suggests a type of design practice existing between science fiction, fantasy and realism.
The seminar studied parallels through weekly readings , discussions and producing four slipstream cities. We were asked to remake a
model of a city, each time with various contstraints. We were then asked to speculate on the implications of this city by producing
narratives.
22. Compact. Efficient utilization of space was one of the key aspects of
the design. Bangalore is known as the silicon valley of India. Home to
the working youth of a quickly advancing metropolitan city. These
apartments reflect the style and spirit of this youth.
FIRST FLOOR
GROUND FLOORPARTI
INTERIOR VIEW
07_STUDIO APARTMENTSBANGALORE, INDIA
Low rise studio apartments locatedinthe Silicon Valley of India
24. _NYC seen through the window of an aircraft.
09_MOLESKIN DIARIESDoodles and narratives that fuel the mind
_DESIGN review
Sleep deprivation and architectural jargon can manifest
itself in strange ways.
25. _RECONNECT
Martha was bored. Dug a hole. She dug
a hole and dropped a ladder. Jumped
into planet Zee Zee Pop. Met Jack B
nimble. He broke a tower and found
another hole. Together they dug other
holes that connected people.
Then there was snow, and snow people
and an eye that looked like the sun.
_INHABITABLE diagrid
“...the hand that draws the line makes the decision.”
