1. Our business is helping our clients to
creatively engage with their audience 24/7.
We do his across a wide range of specialty
practice areas, which broadly speaking we
group into eight key cluster areas:
Creative storytellers for the conversation economy.
Consumer marketing Financial communications Beyond Boundaries.
By developing meaningful content, creative narratives MSLGROUP’s global team of financial communication
and high-impact stories, MSLGROUP differentiates strategists are aligned to address clients’ financial
brands, transforms consumer attitudes, instills loyalty and investor relations communications needs in every
and drives action in the always-on conversation economy. geography with best-in-class advice, judgment, media
connections and services.
Corporate communications
Seasoned MSLGROUP professionals work with clients
Public Affairs
to develop targeted communications programs that MSLGROUP’s public affairs practice is made up of
drive differentiation and enhance reputations across key seasoned legislative, media, trade association and
stakeholders. regulatory experts who help clients confront and shape
policy issues at all levels.
Healtcare communications
MSLGROUP works with clients, brands and causes to
Brand & Talent
spark conversation and brand engagement among health MSLGROUP specializes in helping companies get the
professionals, consumers, patients, payers, advocacy most from their investments in employees who help
groups and caregivers. build and deliver their brands. We provide strategic
services throughout the employment journey – from
recruitment to retirement.
Social media marketing
MSLGROUP strategists use proprietary technologies
to reach more than 25 countries and influence
Experiential marketing
people who use the social web to share passions and MSLGROUP offers world-class experiences and
causes, praise or criticize brands and find reviews and sponsorship capabilities that create opportunities for
recommendations. consumers and customers to engage with client brands
in new ways.
Find us online at: Let’s have a conversation
www.youtube.com/mslgroupamericas Let’s talk about how we can help create
your brand story.
www.twitter.com/mslgroupamericas
Visit our web site at mslgroup.com or contact
Karlenne Trimble at karlenne.trimble@mslgroup.com

2. MSLGROUP is the Publicis
Groupe’s flagship speciality
communications and events
network.
With more than 2,500
people, our offices span
22 countries and cover
It’s a New Age of virtually every discipline
required for our clients to
Opportunity engage creatively with their
audiences 24 hours a day.
In the Americas, MSLGROUP
represents some of the
worlds most powerful brands
from consumer goods to
financial institutions and
pharmaceutical companies.
The past few years have been dominated by seismic The marketplace has changed since we first entered
cultural shifts brought about by digital technologies, the business way back in 1938, and so have we. To
new communication channels and nonstop chatter serve our clients’ needs today, MSLGROUP focuses
across multiple social networks. This new arena, on three vital capabilities:
Our 1000+ seasoned
called the “conversation economy,” is an always-on professionals are strategic
world where stakeholders can create and distribute 1) Stewards of ROI: We’re boundless in our pursuit
content, react to messages in real-time and skip to use data, analyses, insights and foresight to counsellors, digital pioneers,
messages that fail to add value. deliver results. Analytics tell us how well our
messages resonate, insights help us course-
masters in influencer
Never before has it been more difficult to manage correct and foresight helps us evolve the narrative. marketing and innovative
reputations, brands and results. Companies must
capitalize on every opportunity to engage with 2) Communications architects & Master experiential marketers.
consumers, fans, investors, analysts, community storytellers: We design and execute powerhouse
leaders, government officials and other stakeholders communication strategies and corporate and
Our diverse team of
in this increasingly complex environment. What’s brand narratives unbounded by channel. From experts listens, analyzes
working are real-time conversations that tell a 140-character tweet to a Wall Street Journal
compelling brand stories. feature article, we maneuver the terrain to deliver and creates provocative
results that make an impact.
MSLGROUP is the leading next-generation agency
campaigns that build
offering trusted advice, and unbounded creativity and 3) Partners and collaborators: We drive brands, engage audiences,
value in the always-on conversation age. We bring simplification and excellence through
together industry-leading experts, cutting-edge tools collaborative leadership of our clients’ most protect reputations and rally
and global reach to provide comprehensive solutions important partners and stakeholders to handle
not found in traditional public relations firms. the dynamic challenges we share together.
employees.