A company’s Quadric describes its positioning strategy and how that strategy influences its brands, culture, operations and marketing. Greater clarity and focus helps companies improve performance while becoming better places to work.

1. Introducing the
Quadric® Framework
www.quadric.dk
Copyright © Quadric® 2009

2. Manage your value chain, not just your company
Guide Drive Influence
innovat volume & future
ion pricing trends
Push Pull
Push Pull
Investors Suppliers Company Distributors Dealers/ End-users Influencers
retailers
Copyright © Quadric® 2009
2

3. Each interaction across your value chain is
influenced in four ways
Emotional
Internal External
Investors Suppliers Company Distributors Dealers/ End-users Influencers
Rational retailers
Copyright © Quadric® 2009
3

4. Your positioning strategy guides decisions
Emotional
Optimized Brand
Emotional
Portfolio
Positioning Strategy
External
Internal
Cultural Aligned
Internal External
(True, relevant, high-
Uniqueness Marketing
value focus)
Operational
Rational
Copyright © Quadric® 2009
Evidence
Rational
4

5. www.quadric.dk
Copyright © Quadric® 2009