RECRUITING PARTY LOYALISTS: THE CONTENT & BRANDING PLAYBOOK, Tim Riley, Director of Online Experience, Warby Parker

1. @WARBYPARKER | @TMRLY

2. Hello, I’m Tim.
Nice to meet you.

3. ≠
Eyeglasses(should(not(cost($400+(
Eyeglasses(can(be(sold(online(

4. Eyewear'only+brands+

5. Fashion(brands(Eyewear0only(brands(

6. Eyewear'retailers'Fashion'brands'Eyewear2only'brands'

7. Vision&insurance&Eyewear&retailers&Fashion&brands&Eyewear5only&brands&

8. Vision&insurance&Eyewear&retailers&Fashion&brands&Eyewear5only&brands&

10. 01
A Lifestyle Brand
02
offering Value and Service
03
with a Social Mission

13. 16#

22. #warbyhometryon

23. #warbyhometryon

24. #warbysnowman

25. #warbysnowman

37. @WARBYPARKER | @TMRLY