"The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]

500 Startups
500 StartupsVenture Capital / Startup Accelerator
@WARBYPARKER | @TMRLY
Hello, I’m Tim.
Nice to meet you.
≠
Eyeglasses(should(not(cost($400+(
Eyeglasses(can(be(sold(online(
Eyewear'only+brands+
Fashion(brands(Eyewear0only(brands(
Eyewear'retailers'Fashion'brands'Eyewear2only'brands'
Vision&insurance&Eyewear&retailers&Fashion&brands&Eyewear5only&brands&
Vision&insurance&Eyewear&retailers&Fashion&brands&Eyewear5only&brands&
"The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]
01
A Lifestyle Brand
02
offering Value and Service
03
with a Social Mission
"The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]
"The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]
16#
"The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]
"The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]
"The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]
"The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]
"The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]
"The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]
"The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]
"The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]
#warbyhometryon
#warbyhometryon
#warbysnowman
#warbysnowman
"The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]
"The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]
"The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]
"The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]
"The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]
"The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]
"The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]
"The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]
"The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]
"The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]
"The Content & Branding Playbook," Warby Parker >> Tim Riley [COMMERCISM 2014]
@WARBYPARKER | @TMRLY
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