1. By: Rizwan Qamar
MICRO ENERGY SOLUTIONS
Business Plan

2. OUTLINE
 Brief Introduction
 Vision and Mission
 Main Objectives
 Products/Services
 Marketing and Sales
 SWOT Analysis
 PESTL Analysis
 Human Resource Management
 Financial Highlights

3. INTRODUCTION
 The world has started utilizing the renewable
energy sources to save depleting gas, oil and coal
reserves.
 There are more than 7 billion people in this world.
 Most of them have been trying to disturb the natural
cycle every day.
 As a result, natural sources have become limited,
clean water has disappeared, land has become
barren and air has become polluted.
 That is why, world is moving towards renewable
and sustainable energy sources.

4. VISION AND MISSION
 MICRO-Energy Solution has the vision to bring
green revolution in Pakistan by providing cost-
effective energy solutions to the masses.
 Our mission is to eradicate the energy crises from
Pakistan and to improve the life style of the public
for the progress of Pakistan giving environment
friendly, easy-to-use & innovative products for the
current energy demand.

5. COMPANY VALUES
 The company is strongly committed to work with
honesty without any compromise on the Total Quality
Management (TQM).
 With Customer Experience Management (CEM), we
strive best for customer care for their satisfaction in
order to build trust and long term relationships with
them.
 An environment of innovation & uniqueness has been
developed throughout the company. For the fast
services, we utilize Time Compression Management
(TCM).

6. PRODUCTS/SERVICES
 Bio Gas Plants
 Solar Energy Systems
 AC to DC Conversion

7. BIO GAS PLANTS
 Pakistan has low forest cover
 About 4% of total area is covered by forest
 90% of country’s wood production is used as fuel
 About 7000 ha of land is reforested in Pakistan
every year
 To control reforestation adoption of biogas is a
best technology
 Beneficial to the human health also have positive
impact on the environment
 Better crops can be grown while using the existing
resources at lower cost

8. BIO-GAS COMPOSITION
Methane, CH4 50-75%
 Carbon dioxide, CO2 25-50%
 Nitrogen, N2 0-10 %
 Hydrogen, H2 0-1 %
 Hydrogen Sulphide, H2S 0-3 %
 Oxygen, O2 0-2 %

9. USAGES OF BIOGAS
 For cooking and heating food
 For playing fan in summer
 For lighting
 Organic manure is its bye product

10. SELECTION CRITERIA
 The plant will be allotted to individual household.
 Land for construction of bio-gas plant should be
available free of cost.
 Enough water should be available for feeding
purposes.
 The individual household should have two
buffaloes, preferably.
 Direct sunshine should be there throughout the
day time on the proposed site.
 From environmental point of view, the plant should
be out side of the boundary wall of the house.
 Plant should away 50 feet from kitchen.

11. REQUIRED MANURE
 One buffalo can produce about 20 to 22 kg manure per
day. Average 4 cows or 2 buffalos will produce about 45
kg manure per day .05 cubic meter.
 The ratio of manure and water is 1: 1
 45 kg manure + 45 kg water = 90kg
 Total input per day = 90 kg
 Input for 5 weeks = 90 kg X 35 days = 3150 kg
 1000kg = 1 cubic meter
 3150 kg =3.1 cubic meters
 So for a single household of average 7 people living
single plant of 3-cubic meter is recommended
 Temperature: Normally required temperature will be
20o c to 35 o c

12. CONSTRUCTION MATERIALS
 (For 3-Cubic-Meter Digester)
 Bricks approximately 2700
 Cement, 11 bags.
 Sand, 74 cft.
 Crush 9 cft.
 Steel sheet for gas cap 20’x4’ of 16 gauge.
 RCC pipe of 6 inch diameter,12 feet.
 Angle iron 2 inch,10 feet.
 Mild steel rods, approximately 18 feet (for bracing)
 GI pipe ½ inch dia, and fitting as per requirement.
 Plastic pipe ½ inch dia, as per requirement.
 Stove 1 No.
 Waterproof coating (paint, tar, asphalt, etc.), 4 liters (for
gas cap)

13. DIAGRAM OF BIO-GAS PLANT

14. OPERATION AND MAINTENANCE
 Mixing the material
 Test Gas Lines for Leaks
 Improved Stove
 Maintenance

15. SOLAR ENERGY PANEL
 Replacement of UPS/ generators
 Use of Solar Panel
 According to Need and demand
 Supplies will be imported
 Sealed gel batteries will be used
 5-years battery warranty
 Can provide energy continuously
 DC using appliances

16. BATTERIES

17. INVERTER

18. SOLAR DIAGRAM

19. MARKETING PLAN
 Local Cable Operators
 Local Circulations
 Hoardings and banners
 Pamphlets and Brochures
 Conducting Seminars
 Door to door Marketing
 E- Marketing
e.g. (Online Sources)
 Target Market Area:
 Islamabad and Rawalpindi
 Lahore (Future)

20. MAJOR COMPETITORS
 PAK-Energy Solutions, Lahore
 Synercon: Solution to Energy Saving, Johar Town,
Lahore
 Akhter Solar Limited, Blue Area, Islamabad
 Clean Power (Pvt.) Ltd, I-8, Islamabad
 Electro Control Industries (Pvt) Ltd, I-8/4, Isb
 Socio-Engineering Consultants, F-7/4, Islamabad
 Trillium Pakistan (Pvt) Ltd, 5-The Mall, Rawalpindi

21. SELLING PROCEDURE
 Site/ location visit
 Estimation of the requirements
 Preparation of proposal/ quotations
 Signing of Agreement
 50% Payment at the time of agreement
 Execution of contract
 Feedback
 After sale services

22. SWOT ANALYSIS
 Strengths
Our Team
Our Products
Environment Friendly
 Weaknesses
New Business
Limited Resources
Lake of Experience
Lake of Awareness
 Opportunities
Huge Market Exist
Current Energy Crisis
Rural and Agri based Economy
 Threats
Existing Competitors
Political Issues
Law and Order Situation
Future Legislation

23. PESTL ANALYSIS
 Political
 Economical
 Social
 Technological
 Legal

24. ORGANIZATIONAL HIERARCHY
Top BOD
Middle Operations Technical
Lower Accounts/Finance Marketing Lower Staff

25. HUMAN RESOURCE REQUIREMENTS
INITIALLY
 2- Engineers
 4- Technicians
 6- Laborers
 Office Manager
 Accounts and Operation Manager
 Office Peon
 Driver

26. FINANCIAL HIGHLIGHTS
 Initial Investments
Rs. 1000,000
 Debt/Equity Ratio
40:60
 ROE
25%
 ROI
18%
 ROA
15%
 Pay Back Period
One Year
*(All figures are expected estimates)

27. FINANCIAL HIGHLIGHTS…. CONT’D
 EBIT
Rs. 0.5 Million
 GP Ratio
25%
 NI Ratio
15%
 Gross Revenue
Rs. 0.7 Million
 Assets Turnover
5 times